Tekpon’s Post

Great chat between Alex Gluz and Frederik Hermann. 👇 Thanks Frederik Hermann for sharing your experience and deep insights with amazing clarity. Love the emphasis on: 1️⃣ Full Funnel Perspective 2️⃣ Not being obsessed about individual channel level ROI (e.g. the challenge of justifying spend for brand awareness spend) 3️⃣ Focussing on the outcome for pipeline & revenue (not form fills/Leads/MQLs) 4️⃣ Narrow down your ICP to the ones that are converting the best 5️⃣ Use deep funnel signals for targeting to optimise for pipeline & revenue 6️⃣ Full Funnel & Buyer Journey Tactics: a) Identify where your audience spends time -> b) Educate -> c) Retarget -> d) Convince why you are the best solution for the customer problem -> e) Social/Third party proof -> f) email nurture -> g) Educate Sales on the content available -> h) Get hand raisers/demo-> ... #b2bmarketing #digitalmarketing #deepfunneloptimisation #b2bsaas

In the ever-evolving world of digital marketing, staying true to your brand while leveraging cutting-edge technology is key to success. 🌟 Dive into our most recent #DigitalMarketingDomination podcast episode, where Elise Grosdidier of WallyGrow reveals how their young, creative team uses AI to enhance their authentic brand voice and vastly improve efficiency. Discover strategic insights that could revolutionize your business operations. #AIAdvantage #DesignThinking #BrandAuthenticity #MarketingStrategy #BusinessInnovation #WallyGrow

I had a chance to offer a snack sized overview about Barometer with a brief segment featuring Tamara (Zubatiy) Nelson 🇺🇦 in my last episode of #InsiderInterviews. But THIS episode of "Marketing Futures" - from Association of National Advertisers is a powerful trifecta of solid info. Highly recommend a listen - with Barometer, SiriusXM Media and ArtsAI. You’ll gain good understanding about identifying brand safety in #podcast advertising, including why #keyword blocking is so problematic. Think: blocking “shooting” - but what if it’s in context of basketball?! 🏀 (Note: This very episode would have been lost to a #b2b podcast advertiser who didn’t want to be in content that used that word!) And what about narrow category choices (No “news”? What about news about, say, F1 racing? (Right, Lou Paskalis ?!) Super smart, clear info from all three guests. And the deeper dive on the need to rebrand #news continues in, yes, my last episode.

New Episode Out Now: In our latest episode of the M4B Podcast 'How To Burn Your Marketing Brochures & Still Win in 2024', I chat with Owen Scott, co-owner of the revenue growth agency Concentrate - HubSpot Solutions Partner, on mastering the digital marketing landscape. In this episode, learn how a strategic focus on technology and market needs transformed Concentrate from a website-selling company to a comprehensive sales systems provider, touching on topics like AI, social media, and the Gartner hype cycle. This episode is a must-listen for anyone interested in leveraging digital marketing for sustainable business growth. Listen here https://lnkd.in/gWCXCbWR! 🎙 #mindsetnz #marketingnz #businessnz #podcastnz #mindsetmatters #successleavesclues #businesssuccess

🎙️ Join Seth Price and Pooya Abka, the visionary CEO of Intaker, on The SEO Insider podcast. We're delving deep into the world of intake, exploring AI's impact, and sharing the unique journey behind Intaker's success. 🤖 From NLU projects to revolutionizing intake, Pooya reveals the bold and smart strategies that set Intaker apart, serving over 1000 firms today. 🔍 Elevate your SEO game with exclusive insights! Dive into the full conversation by clicking the link below. 👇 https://brnw.ch/21wEkTo #SEOInsider #DigitalMarketingLeaders

New Episode Out Now: In our latest episode of the M4B Podcast 'How To Burn Your Marketing Brochures & Still Win in 2024', Scott chats with Owen Scott, co-owner of the revenue growth agency Concentrate - HubSpot Solutions Partner, on mastering the digital marketing landscape. In this episode, learn how a strategic focus on technology and market needs transformed Concentrate from a website-selling company to a comprehensive sales systems provider, touching on topics like AI, social media, and the Gartner hype cycle. This episode is a must-listen for anyone interested in leveraging digital marketing for sustainable business growth. Listen here https://lnkd.in/g3FNvqhr! 🎙 #mindsetnz #marketingnz #businessnz #podcastnz #mindsetmatters #successleavesclues #businesssuccess

🎙️ Our latest Faster Horses 🐎 podcast episode is here to spark your creativity! We're diving into the importance of avoiding blandness in design and the value of uniqueness. Generic solutions and an off-the-shelf design system, may be a starting point, but they won't give your brand the personality and edge it deserves. Listen to the episode here: https://lnkd.in/ea5esv4 and discover how to stand out in the market. Don't forget to explore GhostPosts.ai, transforming social media content creation. 🚀 #FasterHorsesPodcast #Design #Uniqueness #AI

As a software founder it’s hard to know just how far to niche down. Here’s how one founder solved that challenge, and his decision left him with a nice exit: 💰 Regarding niching, one of the hardest things to do is to stay away from adding a bunch of new capabilities to your software or service. Everyone asks you for a new feature or capability. But you should have already decided on who you want to help and how. So why get caught up in the trenches trying to think of new shiny offerings you can make? In this week's Scale Your SaaS Podcast episode, I spoke with someone who understands how to stay focused on a niche very well, Sanjay Ghare, CEO of Vervotech. In particular, we discussed: ✅ How to find the right niche and focus on solving a specific problem ✅ Why marketing to that niche is crucial ✅ Ways to leverage AI to scale growth I also enjoyed how Sanjay discussed the need to find a niche and solve a singular issue for that niche. If you try to focus on too many things, you’ll never be the best at one! Check out the clip here for a sample. Then see the discussion below for the entire video of the conversation. 👇 #mattschats

AI can destroy the world, but it can also generate 10K+ leads for your business if you use it correctly! In our latest episode of SaaSBoomi Podcast, learn how exactly to do that from the founder and CEO of Highperformr.ai, Ramesh Ravishankar. Key Takeaways - 🎯 The misconceptions and conundrums around paid ads 🎯 Performance marketers thriving amidst the advent of #AI 🎯 Key learnings from  @FreshworksInc 's #GrowthMarketing journey 🎯 Using #GenAI as a tool to scale marketing in #SaaS Tune in to the full episode on -  📺 YouTube: [https://lnkd.in/gy6V6GcQ] 🎧 Spotify: [https://lnkd.in/g8n2bRQV]

#AI technology is helping marketers stay agile and responsive and empowering them to make smart, data-driven decisions in this fast paced digital world. ⚡⚡ Check out what Keen Decision Systems Katie Steyn and Kaitlyn Michalak have to say about this hot topic on The Data-Driven Marketer #podcast. 👉 https://lnkd.in/gDwVm-ni #marketingmix #marketinganalytics