Terminalfour’s Post

Higher Ed Marketers, elevate your college's marketing strategy for 2024: 1. Analyze current strategies 📊 2. Integrate AI for deeper insights 💡 3. Set clear goals 🎯 4. Use digital and video marketing 🖥️ 5. Personalize outreach 👥 6. Build alumni influencer relationships 🤝 7. Consistent branding 🌟 8. Track and optimize 🔄 Read more: https://lnkd.in/dHsGGbzc #highereducation #highered #highereducationmarketing #educationmarketing #aimarketing #marketingdigital #marketing2024

The Influence of Social Media on University Marketing Strategies These days, social media has become an important tool in the present market of universities' promotional plans to attract potential students, keep the ones who have already been there, and set up a good community online. Have a Look Here: https://lnkd.in/d5KW6ge9 By Mithun Kumar, Correspondent, #AsiaEducationReview Facebook Instagram Twitter LinkedIn YouTube #socialmediaplatforms #marketinguniversityprograms #MarketingStrategies #TraditionalMarketing

Don't leave crumbs in your social media marketing efforts, and harness the power of social proof whenever possible. During an interview with a higher-ed CMO, who will remain hidden until the release of Thursday's episode of the Marketing Tales Show, we discussed the value of being tagged by someone on social media. 🎙 If you have followed me for a while, you know that I have nothing but love for my alma mater, the University of Florida Online. 🧡 💙 The following is no reflection on its commitment to its students but rather an example of how even the best of us can leave crumbs. 🙏 I recently interviewed one of my former professors on the show and tagged the university in the episode summary on LinkedIn. There was no engagement, which is fine. Still, the tag was a chance to showcase the relationship students and faculty can build at the institution that goes beyond the borders of the school.  🤝 It's an excellent opportunity for a social proof piece and to educate potential students that university professors genuinely care about their student's success, even after graduation. 🤜 🤛 I dealt with a similar situation when one of our clients wrote a stellar LinkedIn article about our product. 🤩 This sort of content is gold for any company because it validates the messages we push out as marketers to your prospects. A favorable article about your product written by a customer holds much more weight than our messaging. The first thing I did was comment on the post. Then, I shared the post with our network. I asked my colleagues to engage with the client's post. Some even shared it. I contacted the client and asked if I could use the post and add it to our blog page as a guest article, further repurposing the content. The client agreed. 👍 The post ended up in our newsletter, which thousands of people receive. 📩 One article, repurposed multiple times, further social proofing our brand. Implement social listening in your social media marketing efforts. Engage with your audience whenever possible. Always reuse favorable content. And never leave crumbs. Are you actively engaging with your audience? Let me know how in the comments below. 👇 Until next time. ✌ #marketing #highereducation #socialproof

🧑🤝🧑 Universities are relying on lookalike audiences in 2024. Here's why: 👇 By targeting prospective students who share characteristics & behaviors with a "seed" audience, lookalike audiences increase enrollment likelihood. 🎓 Explore the top 2024 higher ed trends here: ▶️ https://lnkd.in/e76hsbUb #higheredmarketing #highereducationmarketing #universitymarketing #collegemarketing #higheredadvertising #highereducationadvertising

A client in education, fueled by ambition and a hunger for growth. Our mission? To transform their online presence into a beacon of success. And so, the journey begins... Challenge: Our client sought to stand out in the competitive realm of education, showcasing their campus, faculty expertise, and student achievements while attracting prospective students and boosting enrollment rates. Strategy: We rolled up our sleeves and crafted a tailored social media strategy. We curated captivating content ranging from engaging videos to insightful infographics, catering to diverse audience preferences. Leveraging social listening tools, we monitored conversations and trends, ensuring our client stayed ahead of the curve. Engagement: Interaction was key. Through polls, contests, and user-generated content, we fostered a vibrant community, nurturing a sense of belonging among followers. Results: Drumroll, please! Not only did our client witness a surge in followers, but they also experienced a remarkable increase in leads and sales. Happy clients? Check! Paid Ads: But wait, there's more! We didn't stop there. We delved into the world of paid advertising, strategically utilizing platforms like Google Ads and Facebook Ads. With compelling ad creatives and laser-focused targeting, we reached individuals eager to embark on their educational journey. Outcome: The numbers speak for themselves. Our client witnessed unprecedented growth, all thanks to our innovative approach to social media management and paid advertising. In conclusion, it's not just about followers; it's about fostering meaningful connections and driving tangible results. With the right strategy and a sprinkle of creativity, anything is possible. So, what do you say? Ready to make your EdTech company the talk of the town? We're here to help you do just that. Get in touch with us today, and let's make some social media magic together! #digitalmarketingagency #digitalmarketingservices #edtechsocialmediaservices #marketingservices #advertisementservices

In 2023, lookalike audiences are a top trend for universities. Here's why:  By targeting prospective students who share characteristics and behaviors with a seed audience, lookalike audiences increase enrollment likelihood. Learn about more 2023 trends for higher education institutions in our latest blog post: https://lnkd.in/epfmeWrt   #higheredmarketing #highereducationmarketing #universitymarketing

I’m thrilled to announce that I have successfully completed the Meta Social Media Marketing Specialization on Coursera! This journey has equipped me with skills in Performance Advertising, Digital Marketing, Brand Management, Social Media Marketing, and Content Marketing. I’m now proficient in establishing an online presence, creating effective social media posts, and interpreting the results of advertising campaigns. Looking forward to applying these skills to drive business results. #MetaSocialMediaMarketing #DigitalMarketing #BrandManagement #ContentMarketing #Coursera Coursera

Good Evening, I'm thrilled to be able give you an update on my journey of education. With that, I was able to complete the third couse and receive another certificate. In regards to, Google Foundations of Digital Marketing and E- Commerce Professional. In this phase, I learned about the benefits of digital marketing , How to identify my target audience , Social listening, What social media strategies to succeed, and how to properly read and create a social media report. These module’s introduced numerous fundamental terms, igniting my knowledge more about social media and how there are many components to it. Whether it be thinking of what tactics to use to improve your socials or even how to properly sell your brand. I look forward to sharing further updates as I progress in my learning journey. #achievements #digitalamarketing #processimprovement

𝐅𝐫𝐨𝐦 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐭𝐨 𝐄𝐧𝐫𝐨𝐥𝐥𝐦𝐞𝐧𝐭! 𝐇𝐨𝐰? 𝐁𝐲 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐏𝐚𝐢𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐟𝐨𝐫 𝐒𝐭𝐮𝐝𝐞𝐧𝐭 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 These days, everyone is always on their phones scrolling through social media. For colleges and universities, this is actually a great opportunity to get in front of the students they want to recruit. But just having an account and posting randomly won't cut it. The smart move is to use paid social media advertising. The targeting abilities on platforms like Facebook, Instagram, and Twitter are incredibly powerful. You can get super specific about defining your ideal audience of potential students. Things like their interests, demographic details, even the websites they've visited recently. Instead of just putting a message out there hoping some students see it, you can put your ads directly in front of high school seniors who are already interested in what you offer. It's like reading their minds! But it gets better. You can also reconnect with students who have already shown interest, like visiting your website, through retargeting ads. This keeps your school fresh in their minds as they're deciding where to apply and enroll. Some of the ad options also let you collect contact information right then and there when someone interacts with your ad. This makes it way easier to follow up with interested students instead of juggling random emails and spreadsheets. Of course, just throwing money at paid social media isn't a magic solution. You need a real strategy - smart ad campaigns, creative testing, constant tweaking. But the tools make that process pretty straightforward. So in this digital world, paid social media has to be a core part of your student recruitment plan. Don't just put messages out into the void. Get those super targeted ads in front of the right students at exactly the times when they're making decisions. That's how you'll see your enrollment numbers go up!