In June, Shoptalk organized their annual retail show in Barcelona, bringing together over 4000 industry players who are shaping tomorrow’s commerce and digital world. Nadine GRAF, President of EMEA, joined Sara Engel to discuss the intersection between brand power, loyalty, and trust. They emphasized the importance for brands to remain true to their DNA, emotionally connect with consumers to enhance brand desirability and comprehend consumers in an ever-evolving landscape. Nadine highlighted ELC’s unwavering commitment to delivering the highest quality products, always driven by a passion for innovation and creativity. She also shared how ELC has leveraged word of mouth for over 70 years, stating, “It all started with our founder, Mrs. Estée Lauder. Her mantra was ‘Telephone, Telegraph, Tell a Woman.’ She believed that satisfied customers would spread the word, which has profoundly influenced our approach to connecting with our valued consumers. Today, user-generated content and influencer marketing play crucial roles in building trust, authenticity, and emotional connections. Brands must trust others to authentically speak about them—it’s a two-way dialogue.”
The Estée Lauder Companies Inc.’s Post
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In the fast-paced world of retail, simplicity is becoming the new trend. Consumers are increasingly drawn to minimalism, favoring brands that offer streamlined experiences and products. This "less is more" approach requires retailers to reassess their strategies, focusing on quality over quantity and emphasizing sustainability and authenticity. Brands that embrace this shift can forge deeper connections with their audience, standing out in a crowded market and driving long-term loyalty. There is no disconnect between these strategies and social networks. Marketers and brands who understand how to adapt to this "less is more" era will have the greatest success navigating the digital landscape as well. #SocialMedia #DigitalMarketing | Eran Nizri itamar gonsherovitz Yonatan Arami
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It is time. For you to go engage with this post. And sign up for Summit. #socialmediamarketing #bazaarvoice #socialmediamanager
It is time. Today we announced some of our speakers for our 2024 Bazaarvoice Summit. 🫡 Drum roll please... -Blake Cahill, SVP, Global Head of Digital Marketing & E-commerce, Philips -Lori Mathews, Director Ecomm Content Strategy and Operations Global Ecommerce and RPMI, the the LEGO Group -Mena Wouters, Director Merchandising, Partner & Product Content Experience, Lowe's Companies, Inc. -Bryan Gildenberg, Retail Industry Expert, Confluencer Commerce -Kevin Carroll, Expert on Innovation and Creativity, KEVIN CARROLL KATALYST, LLC Stay tuned for more speakers. See the agenda highlights here 👉: https://my.ugc.bz/9ZwUCp
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In the dynamic and ever-changing marketing environment of today, brands are consistently exploring inventive approaches to engage their target audience and establish lasting connections. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness
E-commerce Vs Traditional Retail: Striking the Balance in India's Evolving Retail Landscape
indianretailer.com
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Did you know that approximately 82% of purchase decisions are made in-store? This finding highlights the importance of point-of-purchase displays in influencing shopper behavior. A well-designed display reflects a brand's identity while conveying a message that increases brand awareness, grabs shoppers' attention, and influences their perceptions and decisions. More than just a "shelf," the right display is a strategic tool that can influence shoppers' decisions and drive sales. #CustomizedDisplays #PointOfPurchase #RetailSolutions #BrandRecognition #BrandCommunication
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Direct-to-consumer brands are increasing their presence in physical stores. Two notable brands making this change are Oui the People and Function of Beauty, beauty brands that have entered Sephora and Target, respectively. As more brands enter physical stores, brands need to maintain a consistent marketing strategy to ensure customer loyalty and keep up with these changes. #B2CData #MarketingData https://lnkd.in/gh6euSCS
DTC MARKETING NEWS AND TRENDS—TRACKING THE INDUSTRY UPS AND DOWNS
adage.com
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We’re interested to know, has anyone filled up their Temu cart yet? The South African retail scene has been abuzz with the recent arrival of Temu, sparking discussions everywhere - so Michelle Smit, the Head of Paid Media at Incubeta, and myself got together to talk about it. We sat down to explore the ripple effects of this market debut and what this means for local players. How will local advertisers and brands navigate this competitive terrain against the backdrop of internationally-backed giants like Temu and Shein? What strategies can they explore to remain competitive? Let's unpack these dynamics together in our latest blog! Dive into our insights and join the conversation below.
Say Hello to Temu: South Africa's Newest Retail Phenomenon - Incubeta
https://incubeta.com
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‘The Retail Industry’s shift towards experiences rather than products will speed up over the next few years and approach tipping point in 2025 with consumers expecting to see more innovative in-store performances.’ (Fashion Network). Experiential retail is a way of engaging a brand’s customers via live interaction. Brands create emotional connections with people by immersing their audiences in a product or service. Those connections help companies win new customers, keep current customers, and create loyal, long-term brand ambassadors. We think it's a fantastic form of marketing and retail, engaging and building relationships with customers through creativity is a brilliant way of gaining brand awareness. Read our latest blog on this and how it can benefit you 👇 #beauty #skincare #cosmetics #popups #immersiveexperience #creativeretail #experientialmarketing #shopping #consumer #experientialretail
So, what is experiential retail? Bespoke Advantage
https://thebespokeadvantage.com
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"Shop-in-shops” concepts are booming — think Sephora setting up shop in Kohl’s, Ulta making waves in Target, or Claire’s within Walmart. These collaborations create countless opportunities for brands to extend their reach, amplify brand ambassadorship and meet customers right where they are. 💄With beauty being a very giftable category, these shop-in-shops are poised to revolutionize holiday sales. Jaime Bettencourt recently chatted with Cara Salpini, senior editor at Retail Dive, about the impact of beauty shop-in-shops for the holidays. ✨Read her article to learn more about how retailers, brands, and customers benefit from these concepts ✨ >> https://bit.ly/47KpVlL
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Retail expert helping clients stay relevant, through off-line to digital content. Ex- Microsoft & Verizon Director, $1.5B+ in store projects. Host of The Retail Podcast, founder of RetailNews.AI
From #Inclusivity to #Engagement: Learn actionable steps for cultivating authentic communities around your brand, enhancing consumer loyalty, and creating engaging retail experiences.
Unlock the Power of Community: Discover how top retail brands like Milani Cosmetics and a.k.a. Brands are leveraging community-centric strategies to foster deeper consumer connections and drive growth. From Inclusivity to Engagement: Learn actionable steps for cultivating authentic communities around your brand, enhancing consumer loyalty, and creating engaging retail experiences. Join the Conversation: Are you maximizing your brand’s community potential? Read our latest insights on innovative community-building tactics in the retail sector and share your own experiences. #RetailCommunity, #BrandLoyalty, #ConsumerEngagement, #RetailInnovation, #CommunityBuilding, #RetailStrategy, #CustomerExperience, #InclusivityInRetail https://lnkd.in/dJbV6EBz
Strategic Guide on How to Build Thriving Retail Communities
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It sounds like the Shoptalk event in Barcelona was a fantastic opportunity to explore the future of retail and digital commerce.