The Financial Brand’s Post

🎙️ Discover the importance of #brand #storytelling with Zachary Nunn, CEO of Living Corporate, in this enlightening conversation. For his take on H&M's response to their #advertising scandal, check out the complete episode 👇️

Brandformance. It's not just a gimmicky buzzword (okay, maybe it is). But the idea behind it is real. The whole "brand marketing vs. performance marketing" debate is a false dichotomy. It's all the same thing. Every move you make, every ad you run, every pixel you place - it's all in service of selling more products. Doing both at once is hard as hell, especially when you're working with a tight budget and a small crew. But IF you can pull it off you will create a brand that people want to be a part of and a product they can't live without. So screw the debate. Embrace the brandformance mindset. Build that tribe, one ad (and one customer) at a time. It won't be easy, but nothing worth doing ever is. Check out the latest episode of How The F**k Did You Get That Job for more on this topic.

🎙️ Dive into the essentials of #branding on the 42nd episode of the #DesignRushPodcast! Emily Doskow, CMO at Leo Burnett, breaks down the key elements of a solid #brand foundation and reveals what #customers are looking for in a company's brand identity in 2024. https://lnkd.in/djUyds38

Brandformance. It's not just a gimmicky buzzword (okay, maybe it is). But the idea behind it is real. The whole "brand marketing vs. performance marketing" debate is a false dichotomy. It's all the same thing. Every move you make, every ad you run, every pixel you place - it's all in service of selling more products. Doing both at once is hard as hell, especially when you're working with a tight budget and a small crew. But IF you can pull it off you will create a brand that people want to be a part of and a product they can't live without. So screw the debate. Embrace the brandformance mindset. Build that tribe, one ad (and one customer) at a time. It won't be easy, but nothing worth doing ever is. Check out the latest episode of How The F**k Did You Get That Job for more on this topic.

🎧️🎙️ Listen to #insights by Leo Burnett CMO Emily Doskow in the newest #DesignRushPodcast episode!⁠ ⁠ We talked about topics such as:⁠ ⁠ 🔹Why #branding is no longer just about ad #campaigns⁠ 🔹What’s a good #brand foundation⁠ 🔹What #customers want to know about a company’s identity in 2024⁠

Founders: Do you make the most of your 2 brands? One is your business, and the other is your personal. While they can overlap, personal brands often hold more sway. • Elon Musk's is 5x Tesla. • Mark Zuckerberg's is 10x Meta. • Marie Forleo's is 100x B-School. • Richard Branson's is 10x Virgin Group. • Gary Vaynerchuk's is 100x VaynerMedia. And that's why I talk about real differentiation so much. What makes you you? And that's why, in this episode of The Art of Branding, Fellow Aussie and founder of Gambit Collective, A pay-as-you-go marketing agency, Hayley Westoby and I tackle: • How to transform your image. • Changing your brand's perception. • How to achieve a powerful presence. • How to use individual brands in business. • And Hayley's journey to marketing agency queen. 👑    Link to the full episode in the comments! Ps. Do you differentiate or overlap your personal and business brands?

A brand is a living organism. It starts from a Big Bang. Some brands die, others evolve. 6 simple tips to make it succeed. The ‘Big Bang’ of Branding A balance of brand and liquid Start from a simple story Evolving the brand as it scales Aspirational and Relatable Business Beyond Branding https://lnkd.in/eMfXSsP2

Creatives are difficult to manage. For Cyntia Leo, Head of Brand Marketing at Urban Outfitters and Open Fortune’s podcast guest this week: The secret is in collaboration. Cyntia is half data geek, half artsy gal. So you best believe she comes to the table with a well-rounded strategy. But that's just the beginning. The real magic happens when she gets in the room with her creative team and says, "Alright, let's tear it apart." They break things down, throw it against the wall, and build it back up, together. Sure, there's some push and pull. But when they land on something that genuinely excites them all, that's when they’ve struck gold. Cyntia's advice for marketers: — Don't dictate; collaborate — Get your hands dirty — Trust in the power of "we" over "me” That's how you create work that shines through.

Branding is DEAD!? 🤯 "If you’re young and can get out, get out. It’s an industry in structural decline.” This week’s Uncensored CMO podcast guest Scott Galloway has ruffled some feathers The suggestion that brands that have added over $100 billion in value in the last decade don't advertise has caused an industry clap back. Looking under the hood, Netflix ($555m), Google ($8.7b), Amazon ($16.9b) and Apple ($1.6b) have all spent on advertising in 2023. In fact, they are some of the biggest spenders on advertising. But Scott’s points are nuanced and (although headline-grabbing) have some weight. The 𝑡𝑟𝑎𝑑𝑖𝑡𝑖𝑜𝑛𝑎𝑙 𝑒𝑟𝑎 𝑜𝑓 𝑏𝑟𝑎𝑛𝑑𝑖𝑛𝑔, where companies could sell undifferentiated products by creating emotional connections with consumers, is over. There is a shift from relying solely on brand recognition to more nuanced marketing strategies. The 𝑠𝑖𝑔𝑛𝑖𝑓𝑖𝑐𝑎𝑛𝑐𝑒 𝑜𝑓 𝑠𝑡𝑜𝑟𝑦𝑡𝑒𝑙𝑙𝑖𝑛𝑔 in marketing has never been so important, indicating that the ability to craft compelling narratives across various mediums is crucial for success in the modern business landscape. Merely selling an undifferentiated product by 𝑖𝑛𝑠𝑡𝑖𝑙𝑙𝑖𝑛𝑔 𝑖𝑡 𝑤𝑖𝑡ℎ 𝑒𝑚𝑜𝑡𝑖𝑜𝑛 𝑖𝑠 𝑛𝑜 𝑙𝑜𝑛𝑔𝑒𝑟 𝑠𝑢𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑡. Companies need to focus on creating authenticity by being genuine in their actions and avoiding superficial or manipulative tactics. It’s certainly an episode that packs a punch. You can listen to the full podcast here: https://lnkd.in/g96bEDHp + + + + + + + 👍 Like, share & follow Tom Child 토마스 차일드 if you found this interesting #marketing #branding #advertising

If you grew up watching Sesame Street, you’ll get where we’re going with this. There used to be a segment they included in episodes where they would say, “One of these things is not like the others.” #sesamestreet #business #differentiation #brandmessaging #brand #marketing #communication #smallbusiness #graphicdesign #brandrefresh