The Financial Brand’s Post

The swift emergence of specialized neobanks, embedded finance, and AI-driven innovations is revolutionizing banking, compelling institutions to revamp their marketing strategies. #neobanks #marketing https://lnkd.in/g-JwvyUg

PR strategy and PR goals should align with the overall business strategy and the current business objectives. A lot of founders and entrepreneurs might figure out on this path, that actually the piece in TC can wait and first we need to expand our client base, strengthen our position in a certain market or prove the company’s expertise to a selected target group? Hence in some cases, reaching out to trade media and targeting niche publications is a winning PR strategy. To prove my point, check the below piece with Oriana Ascanio for FinTech Magazine explaining the importance of a well-architectured customer experience model for banks and other financial institutions. We could’ve easily pitched this story to the national newspaper however, when the business wants to be heard by a specific group of stakeholders, you want to be as selective as possible. Read the piece and share your thoughts in comments👇🏻: https://lnkd.in/e4nVjnH2

We are proud to share that our Chief Marketing Officer, Erin Pryor, has been recognized as a "Banking CMO to Watch in 2024" by The Financial Brand. With the various technological advancements occurring within the financial industry, it is an exciting time to watch its marketing role evolve. Executives must go beyond traditional tactics to propel business growth during this transformative period. Click to read Erin’s perspective in an article by Sean Allocca on how we currently utilize AI while maintaining client privacy to optimize the customer experience. #FirstHorizonBank #BankingCMO #FinanceMarketing https://ow.ly/ycs150QBhVf

Financial Institutions Are Missing Out on Personalisation . Read the full blog: https://lnkd.in/e5vtYhvg Dynamic Yield by Mastercard #banks #data #ai #personalisation #fintech #finance #FinancialIT

5 Key Questions Fintechs and Financial Institutions Must Answer to Stay Ahead The world of financial services isn't just going virtual. It's in the midst of a digital renaissance. From AI's impact on service delivery to Gen-Z's growing influence and the rise of dark social, consumers are interacting with and choosing their financial partners in totally new ways. If you're a financial services organization that's been relying on historic or geographic dominance, it's time for a shift in strategy. Here are five crucial questions you should ask to build a strong, resilient financial services brand in 2024 and beyond:

Gen Z, born between '97 and 2012, is set to become a game-changer in the economic landscape. This generation includes a whopping 72 million Americans. Four million Gen Z consumers are poised to open new bank accounts each year up to 2026. This isn't just about banking; it's about evolving consumer expectations across the financial services sector. Now, let's talk about why customer feedback is CRUCIAL in this dynamic landscape. Gen Z's digital natives are all about personalization, convenience, and innovation. They're not shy about sharing their thoughts and experiences online. With the power to influence, their feedback can shape the direction of financial services. When banks actively seek and act upon customer feedback, they can win Gen Z's trust, loyalty, and business. Customer feedback serves as a roadmap for improvements. It's like having Gen Z themselves guiding the way to create products and services that resonate with their unique needs and preferences. Moreover, Gen Z's expectations aren't static; they evolve rapidly. Their feedback helps businesses stay agile and adaptive, ensuring they stay relevant and competitive. Embracing feedback isn't just a competitive edge; it's a necessity in an era where Gen Z's economic influence continues to grow. Listening to your customers isn't just a trend; it's the key to thriving in a rapidly changing financial landscape. 🌟👂

Paying with points is a practical way for consumers to save on an everyday purchase, and the ability to accumulate and pay with points enables financial institutions to enhance the value of their card offerings and drive card usage. According to recent Expectations & Experiences research from Fiserv, 69% of people who have and use multiple cards say rewards are the primary influencer when it comes to deciding what card to use for a purchase. Learn more: https://fisv.co/4bgqp5w

As we progress into 2024, the marketing landscape continues to evolve, driven by technological advancements and shifting consumer behaviors. Today, we’ll delve into the top marketing trends expected to shape the banking sector, security, and consumer behavior. We’ll also provide insights on how businesses can adapt to these trends and thrive in this dynamic environment. https://lnkd.in/dbchr9Vt

With the rise of #neobanks and #digitalwallets how can #financial education be improved to empower #consumers to make informed decisions in the digital financial landscape?? All thoughts and ideas will be appreciated... #financialinclusion #customerexperience

Over the past decade, consumers of myriad products and services, across the board, generally have come to expect a swipe, click, no-fuss, seamless digital "experience." Few client-facing industries have chased this haughty deliverable — often with mixed results — more vigorously than the realm of wealth management, including banks, credit unions and an array of financial technology collaborators. Suffice to say there has been an ignited AI boom, one that’s still in its early innings. Let’s explore the ramifications for the bank advisory channel. 🔗Read more on Portfolio Online: https://lnkd.in/gkp88qXf