This Week on Social: ⚪️ The White House is Hosting the Creator Conference of the Year 🚸 #BackToSchool with TikTok 📓 YouTube's Culture and Trends Report 2024 💋 The Catalysts with TikTok and The Estée Lauder Companies Inc. NIV #InfluencerMarketing #SocialMediaNews #SocialMediaUpdate #TikTokUpdate #SocialMediaMarketing
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We read TikTok's What's Next 2024 Trend Report. Here's how the direction of the game-changing social media platform can help guide your strategy for the coming year 🤪🤳🏼 #tiktokmarketing #tiktokads #tiktokstrategy #tiktoktrends
Be braver and more #delulu: What we learned from TikTok’s 2024 Trend Report
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I Help Creators Diversify Their Income and Unlock International Opportunities | Eu ajudo criadores a diversificar suas fontes de renda e desbloquear oportunidades internacionais, e conexões globais. 🌎
Most creators struggle with platform diversification. Avoid these 7 pitfalls for better reach and revenue: Ignoring Niche Platforms: Don't miss out on niche platforms. Example: A tech vlogger overlooking dedicated tech forums. One-Size-Fits-All Content: Tailor content for each platform. Example: A fitness influencer should adapt long videos for short Instagram clips. Overlooking Community Engagement: Engage with your audience on every platform. Example: Respond to comments and messages to build community. Neglecting Emerging Platforms: Be an early adopter of new platforms. Example: Joining TikTok late means missing early growth opportunities. Underestimating Analytics: Use platform-specific analytics to refine strategies. Example: Check Twitter Analytics to see what tweets perform best. Skipping Cross-Promotion: Promote your presence across platforms. Example: YouTubers should mention their Instagram on videos. Over-Reliance on One Platform: Diversify to reduce risks. Example: Don't depend solely on one platform like Facebook. Key takeaway: Platform diversification is about strategic, adaptable presence where it counts. Follow for more creator economy insights and strategies. #socialmedia #creatoreconomy #influencermarketing #platforms #diversity
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According to Marketing Dive and SOCi, Gen Z now turns to TikTok (62%) and Instagram (67%) over Google for discovering local businesses. The question is, why did this shift happen? The answer is straightforward, Gen Z has grown up with social media at their fingertips. If they can’t easily discover what a business offers through entertaining Instagram Reels or informative TikTok videos, they may simply continue scrolling without a second look. This seismic shift means that if your business is not actively engaging on these social platforms, you risk missing out on an entire generation of potential customers. Luckily, we know how to help businesses in these changing times. Don't fall behind - let Figfame’s expert social media marketing team push your business to the front of Gen Z's screens. Visit our website https://lnkd.in/dJjpu_2A today for a free consultation. #genz #tiktok #insta #socialmedia #socialmediamarketing #figfame
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This Week's Social Buzz: 5 Hot Topics You Need to Know #SocialMediaFire Social media is a constant wildfire of trends, but this week's got some real scorchers! Check out the top 5 things everyone's talking about: Text Power! Forget fancy videos, long-form text is taking over TikTok (#TextTok) and Instagram. Think captivating stories and thought-provoking questions. Financial Freedom for All: MoneyTok (#MoneyTok) is booming with creators empowering people to budget, invest, and achieve financial goals. Cleaning Up Your Feed: #DigitalDeclutter and #SocialMediaDetox are trending as users curate their feeds and ditch accounts that don't spark joy (or engagement). Looking for a New Social Hangout? With platform changes, interest in alternatives like Bluesky and Mastodon is rising. The future of online communities is up for discussion! Meme Nostalgia Alert! Classic memes like "Distracted Boyfriend" are back with a vengeance. Get ready for a wave of hilarious throwbacks! (#OldButGoldMemes #MemeRevival) What trends are you loving (or hating) this week? Let us know in the comments! We want to hear your thoughts on what's hot in the ever-changing social media landscape. "👍 Like this post and 📲 follow the @social_media_tip_instant on Instagram for more awesome content! remember to share! #socialmedia #contentcreation #contentcreator #contentmarketing #creators #creativity #digitalmarketing #marketing #socialmediamanager #influencer " #SocialMediaTrends #SocialMediaNews #OnlineConversations #LetsTalkSocialMedia
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Happy Monday, LinkedIn! 📱✨Today I was thinking about the power that social media content creators hold over what’s trending and what users buy. The landscape of consumer trust and purchasing behavior has shifted especially within Gen Z. Consumers are becoming more skeptical, relying heavily on others' opinions on social media to decide their purchases—it's the new review section when shopping. Why do social media marketers struggle to capture attention? Because it's the brand talking about their product or service, and brands are pretty biased. When we see stats like 86% of women using social media for shopping advice, it’s hard to ignore the potential of working with creators to generate UGC. Personally, when I research any product or company, I head to TikTok to find someone I can 'trust' or relate to, making me feel more confident in my purchase. What are your thoughts on the power of content creators and UGC? #MarketingInsights #SocialMediaMarketing #ContentCreators #UGC #InfluencerMarketing #ConsumerTrust #GenZ
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📈 Understanding Gen Z's Shifting Social Media Habits 📱 As social media continues to evolve, so do the motivations behind Gen Z's online interactions. According to a recent GWI report, there's been a significant shift in how Gen Z utilizes different platforms, with TikTok leading the charge. 🚀 Key Insights: TikTok Dominance: Gen Z considers TikTok as the most culturally influential platform, increasingly using it to explore products and brands. News Consumption: TikTok's role as a news source has surged by 90%, reflecting a broader trend of platforms diversifying their content. Messaging Evolution: TikTok sees a 69% rise in messaging friends/family, while platforms like Instagram and Snapchat also experience increases. Changing Content Preferences: While messaging rises, there's a decline in platforms used for entertainment, with Reddit and LinkedIn seeing notable drops. Understanding these shifts is crucial for tailoring digital marketing strategies to align with Gen Z's evolving preferences. Nettra Media can help your brand stay ahead by leveraging these insights to craft engaging and relevant content #DigitalMarketing #GenZTrends #SocialMediaInsights
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When life gives you lemons, you make a new social media platform 🍋 A mixture of popular platforms with a specific goal, Lemon8 is taking lifestyle social media to the next level. Check out our review of the platform & how we think it will impact brands soon ⬇️ #Lemon8 #SocialMediaMarketing #SocialMediaTrends
What is Lemon8 and Should You Be Paying Attention?
thundertech.com
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Managing Partner • Brand & Content Strategist • Senior Marketing Consultant • Award-Winning Storyteller
12 THINGS I LEARNED AT SOCIAL MEDIA WEEK THIS WEEK: Why 12? Because I'm tired. Here they are in no particular order. 1. Google had a new ad product called Demand Gen that can integrate both video and images into a single campaign experience 2. 29% higher conversion rates are attributed to campaigns that use UGC- Search Logistics 3. Pinterest trends can be found at trends.pinterest.com 4. People on Pinterest are planners so companies need to advertise MONTHS ahead of time when they want to have impact 5. More creators are joining social media teams than ever, having impact with both ideation and as on camera talent for brands 6. 50% of Taco Bell’s spend is on social and digital 7. An incredible new social media platform, SPILL , aims to take the hate out of social and protect communities that get hate on other platforms. Shout out to founder Alphonzo Terrell I am here for it! 8. Reddit now has Reddit Pro, an organic social listening tool for the platform. It’s free to sign up. 9. With YouTube Shorts, you need to have a face to the content. National Geographic is using it as supplemental content to their main YouTube page. Check it out. 10. 54% of US Social Network users ages 25-34 will make a purchase on a social platform in 2024 - eMarketer 11. 60% of consumers prefer generative AI creator content over traditional creator content. Currently, it’s stopping the scroll. - Billion Dollar Boy 12. There exists ice cream that looks like fried chicken from Life Raft Treats. It's the best thing I've eaten this year. Thanks to Ice Cream Social for bringing it into my life. Which of these takeaways surprised you the most? #SocialMediaWeek #SMW2024 #SMW Image generated very early this morning with Midjourney.
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Maximizing opportunities with social media is key. Engaging different age groups effectively is a game-changer. 📈 Are you leveraging your platforms to the fullest? For the younger generation, TikTok and Instagram dominate. These fast-paced platforms are perfect for a fun, authentic brand image. 🎉 Millennials and Gen X lean towards Facebook and LinkedIn. They prefer professional and informative content, valuing discussions. 💬 The older generation often loves Facebook and YouTube. Educational and entertaining content strikes a chord with them. 📚 Tailoring content to specific age groups boosts engagement and connection. 🤝 Did you find this useful? Share it with your network. ♻️ What platform has been the most effective for your brand? #SocialMediaStrategy #TargetAudience #EngagementTips
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Here are my 3 key tips to keep on top of the constant changing landscape of social media... Be open minded, be early! -when a new social media platform arrives we never know how it will grow or become valuable to our business. Be open minded, platforms change to consumers needs. Tiktok was a initially an entertainment only platform focussed for a younger demographic. We adopted it early and that's how we grew and established quickly. 80% you 20% trends -80% of the time you should be authentic, telling your story and journey and show your audience who you are and what your personal brand or business is all about, I believe this really builds trust and connection. 20% of the time explore and adopt trends that the platforms want you to use to help get your content seen, don't over think this and don't become a trend only page. Focus on the content not the numbers -it's hard to avoid looking at the likes, views and engagement. This will come if you're consistent and consistently improving your content. It's easy to get hung up on the numbers and be disheartened, but communities take time to build. Any other key tips, would love to hear in the comments! #socialmedia #tips #trends #community #instagram #tiktok
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