Acceleration Community of Companies (ACC)’s Post

It seems like it would be a lot more efficient and cost effective to simply understand what your customer base wants, than have to incur the cost of 150M dollars to bribe them to use your product. #commonsense #awareness #marketing101

This is a brilliant marketing strategy from Peet's Coffee, allowing users to leverage loyalty status from competitors like Dunkin' and Starbucks to earn a free coffee, and generate a ton of earned media in the process. ☕️ 🚀 🚨 Giving your competitors' best customers a free taste of what you have to offer seems like a winning approach to me. Not to mention a great way to boost your own loyalty program and gain a ton of first-party data in the process. #loyaltymarketing #earnedmedia #coffee #marketing #strategy Marketing Dive

Interesting to hear how McDonalds have reduced their one-off short term promotions, in favour of marketing that builds their brand for long-term success - and it seems to be working for them. Just shows the importance of authenticity - even for brands who compete on cost over differentiation 💭 #branding #marketing #advertisingandmarketing Marketing Week https://lnkd.in/gYh6EnWk

“No matter what size your brand, it’s knowing who you’re talking to. That’s the most important thing you can do. Second, how do you use tech to solve problems for the consumer or in the kitchen? Tech is going to be a separator of good brands and great brands,” he said. “Third, you’ve got to swing for the fences. I always tell my team, if we’re not uncomfortable, I’m not sure we’re pushing hard enough.” "Yo quiero Taco Bell." We've all heard it...we've all said it. What clever marketing phrases have you thought of? Moreover, how do you reach your consumers on a regular basis? SpotOn provides simple and effective ways to communicate with your customer base with our plug and play marketing solution from your dashboard , in the palm of your hands. #spoton #marketing https://lnkd.in/eufVEMN2

These days, where are you not seeing a snack wrap being offered? Oh wait, McDonald's! Talk about a market miss. A good reminder to listen to what your customers want and that if you don't offer it, one of your competitors certainly will. #marketing #consumerinsights #consumerresearch #knowyourcustomer #knowyourmarket

Recently, I had an intriguing encounter with marketing while strolling through my local supermarket. As I entered the store, my attention was immediately drawn to a bustling corner near the entrance. A vibrant display booth adorned with the logo of a popular snack brand stood out, emanating tantalizing scents of freshly cooked chips. Intrigued, I approached the booth to investigate further. What I discovered was a cleverly orchestrated marketing strategy in action. The snack brand had set up a tasting station where enthusiastic brand representatives offered free samples of their latest chip flavor to passersby. The atmosphere buzzed with energy as shoppers gathered around, drawn in by the promise of a savory treat. The brand ambassadors were adept at engaging with customers, striking up conversations and inviting them to sample the new flavor. Their enthusiasm was infectious, and it wasn't long before I found myself eagerly reaching for a sample bag of chips. The sensory experience was delightful. The aroma of the freshly cooked chips teased my senses, and the vibrant packaging caught my eye. With each crunchy bite, I savored the burst of flavor that danced on my taste buds. It was clear that the brand had invested in creating a product that was not only delicious but also visually appealing and memorable. But the marketing strategy didn't stop there. Alongside the samples, the brand representatives handed out coupons offering discounts on future purchases. This thoughtful gesture not only incentivized immediate sales but also encouraged repeat business by enticing customers to return and explore the brand's other offerings. As I left the supermarket, chip bag in hand, I couldn't help but reflect on the effectiveness of the marketing tactics I had just witnessed. Through a combination of sensory engagement, personalized interaction, and strategic incentives, the snack brand had succeeded in creating a memorable and positive experience for customers like myself. It was a testament to the power of effective marketing to not only drive sales but also forge lasting connections with consumers. #marketing #telling #selling #dailylife #needs Kate Grow (Bailey)

Starbucks takes over fall once again! And no one is complaining! Check out this insteresting article that explains Starbucks genius marketing strategy people wait for all year long! #starbucks #coffee #PSL #marketing #marketingstrategy #retail #beverage https://lnkd.in/g6HRvpvJ

Digital menu boards can help you boost revenue via dynamic pricing , cross-selling and highly targeted first party advertising. #audiovisual #firstpartyadvertising #datadriven

What is a perfect serve? Whether you call it ‘signature serve’, ‘classic serve’ or – our preferred option – the ‘perfect serve’, we define it as: 🍸A hero drink that perfectly showcases a brand’s quality, the house style of its liquid, and its consumption occasion. 🍸 Captured in a beautiful serve that can be consistently delivered to a high standard in any channel, at any touchpoint. 🍸Used to encapsulate a brand’s wider serve strategy and get both bartenders and consumers past that first hurdle – getting liquid on lips and helping them connect with the brand. Read our intelligence report here to learn more. https://lnkd.in/eqw3S-rx #perfectserve #drinksindustry

What if you could turn 2+2 into 5? 🤔 That's what bottle glorifiers can do for your promotional marketing - The Ultimate Tool to Boost Sales & Make Brand Stand Out. The simple but yet effective world of bottle glorifiers will either  1. Showcase your brand identity and values OR 2. Create a stunning visual effect that attracts customers' attention and curiosity Check out our blog to find out the various ways you can become the apple of your consumer's eye: https://lnkd.in/gQCys2j2 🍎 Don't wait for the apple to fall from the tree. Contact us today & boost your sales with us ⚡ #bottleglorifier #ultimatetool #liquorpromotions #productinnovation #marketinginnovation #POSDisplays #salesboost #contentstrategy Bottle Glorifier: A Perfect Tool to Revamp Your Liquor Promotions https://lnkd.in/gNxqMfFi