PBSA’s Post

Join us on Feb 28 at 2 pm ET as we discuss successful event sponsorships & navigating sponsorship challenges in 2024. From budget constraints to last-minute commitments, learn how to ensure event success and prove sponsor ROI. It's going to be a game-changing session! #eventsponsorship #eventsuccess

Asking for sponsorships doesn’t need to be hard with the right packet and communication tips. Come learn the tricks of the trade from the experts at Qgiv! 😀 📆 Join us on Tuesday, October 17th at 2 p.m. ET as we discuss how your organization can secure event sponsors. During this webinar we’ll share: 🔸 How to create a sponsorship packet (and important things to include). 🔸 How to ask for sponsorships and communication tips. 🔸 How to highlight your sponsors online and onsite. 🔸 How to use Qgiv’s tools to highlight your sponsors. Save your spot and register here: https://hubs.li/Q0253bWG0

Secret sauce? Who doesn't want secret sauce? Especially for the nebulous world of sponsorships for events. Join me for not one, not two, but three different sauces - from three exceptional experts - on Bizzabo's next webinar! Arianna, Evan, and Jennifer - let's bring the secret sauce!

Event design for Biz events- including prospectus development - has to evolve SO QUICKLY… because change impacting the way we work isn’t slowing down. There’s no ‘going back’ to the flagship physical event, expo-hall mentality of 2019. We are serving newly diversified audiences in new ways - and we’ve learned too much to revert to 10x10s and swag bags stuffed with branded dongles and clicky pens. (Don’t gemme wrong. There’s also a better way to do branded gifting. That’s just fodder for a different post.) I’m stoked to join this conversation & share how Women In Product is adapting our approach - and our offerings - to meet the needs of our corporate supporters (who are ALSO navigating today’s new landscape.) I’m also looking forward to hearing about how other #eventprofs are innovating in their event sponsorships. Nobody has it ‘nailed forever and ever amen.’ That’s my favorite thing about events in the post-2020 years. Now it’s OBVIOUS that there’s no one best way to design experiences, no ‘forever’ right answer, and there’s so much hunger from the event community to figure out together how to move forward. I’m ready to talk dolla dolla bills, yo. I think about sponsors as a subgroup of attendees - our sponsors, just like our attendees, join our events because they want to equip women #productmanagers to thrive. Sponsorship fuels much of what we do in events - especially those of us in the nonprofit space. Come hang out with us on the 28th! I’ll be gabbing with Rachel Moore and friends. You’ll get tips for adding some updated zip🔥 to YOUR prospectus’ secret sauce. Oh, and if you work for a company in the digital product space and you care about recruiting and supporting your women PMs - your people should talk to my people. (sponsors@womenpm.org) We can help with that.

If you've ever attended the Movie in the Park Experience, then you know they've mastered event sponsorships. We spoke with their team and got some tips on how to secure and manage event sponsorships! Learn more on the Tix blog: https://lnkd.in/eNvktrsc

How to get more sponsors in 2024 We are aiming to help sponsorship seekers secure a total of $8 million this year. And we’re on track. So far this year we’ve helped 129 sponsorship seekers go from: ❌ Overwhelmed ❌ Ghosted by sponsors ❌ Having no clear direction To: ✅ Developing a clear strategy ✅ Connecting with decision makers ✅ Repeatedly closing more sponsors If that’s something you’re interested in, get a strategy session with one of my advisors here: https://lnkd.in/eDxfEHEG PS - The way we can make this happen over and over again is a little counterintuitive. It doesn’t require a ton of chasing. It doesn’t require a ton of rejection – as in, sending proposals and not hearing back. And you don’t have to be “spammy.” Maybe that’s why we get wildly different and better results than most other companies. ANYONE can get on YouTube and talk about how to draw up a sponsorship proposal. But almost NO ONE can show you how to predictably, repeatedly, and reliably close sponsor after sponsor. If that’s something you’re interested in, talk to us! You can schedule at the link above. Talk soon!

How to get more sponsors in 2024 We are aiming to help sponsorship seekers secure a total of $8 million this year. And we’re on track. So far this year we’ve helped 129 sponsorship seekers go from: ❌ Overwhelmed ❌ Ghosted by sponsors ❌ Having no clear direction To: ✅ Developing a clear strategy ✅ Connecting with decision makers ✅ Repeatedly closing more sponsors If that’s something you’re interested in, get a strategy session with one of my advisors here: https://lnkd.in/eDxfEHEG PS - The way we can make this happen over and over again is a little counterintuitive. It doesn’t require a ton of chasing. It doesn’t require a ton of rejection – as in, sending proposals and not hearing back. And you don’t have to be “spammy.” Maybe that’s why we get wildly different and better results than most other companies. ANYONE can get on YouTube and talk about how to draw up a sponsorship proposal. But almost NO ONE can show you how to predictably, repeatedly, and reliably close sponsor after sponsor. If that’s something you’re interested in, talk to us! You can schedule at the link above. Talk soon!

How to get more sponsors in 2024 We are aiming to help sponsorship seekers secure a total of $8 million this year. And we’re on track. So far this year we’ve helped 129 sponsorship seekers go from: ❌ Overwhelmed ❌ Ghosted by sponsors ❌ Having no clear direction To: ✅ Developing a clear strategy ✅ Connecting with decision makers ✅ Repeatedly closing more sponsors If that’s something you’re interested in, get a strategy session with one of my advisors here: https://lnkd.in/e52QVuHn PS - The way we can make this happen over and over again is a little counterintuitive. It doesn’t require a ton of chasing. It doesn’t require a ton of rejection – as in, sending proposals and not hearing back. And you don’t have to be “spammy.” Maybe that’s why we get wildly different and better results than most other companies. ANYONE can get on YouTube and talk about how to draw up a sponsorship proposal. But almost NO ONE can show you how to predictably, repeatedly, and reliably close sponsor after sponsor. If that’s something you’re interested in, talk to us! You can schedule at the link above. Talk soon!

How to get more sponsors in 2024 We are aiming to help sponsorship seekers secure a total of $8 million this year. And we’re on track. So far this year we’ve helped 129 sponsorship seekers go from: ❌ Overwhelmed ❌ Ghosted by sponsors ❌ Having no clear direction To: ✅ Developing a clear strategy ✅ Connecting with decision makers ✅ Repeatedly closing more sponsors If that’s something you’re interested in, get a strategy session with one of my advisors here: https://lnkd.in/e52QVuHn PS - The way we can make this happen over and over again is a little counterintuitive. It doesn’t require a ton of chasing. It doesn’t require a ton of rejection – as in, sending proposals and not hearing back. And you don’t have to be “spammy.” Maybe that’s why we get wildly different and better results than most other companies. ANYONE can get on YouTube and talk about how to draw up a sponsorship proposal. But almost NO ONE can show you how to predictably, repeatedly, and reliably close sponsor after sponsor. If that’s something you’re interested in, talk to us! You can schedule at the link above. Talk soon!

Is this you? ❌ Sponsorships are few and far between ❌ You have good months and bad months ❌ High value sponsors seem always out of your grasp Enough already. The reason you’re struggling with the above is probably because you’re doing what everyone else is doing. Blasting out proposals, including gold, silver, bronze tiers, trying to pitch too soon, etc etc. To put it mildly, I would stay away from that kind of thing. That’s what keeps sponsorship seekers on the hamster wheel — always struggling to book the sponsors they need, to get the revenue they want, and to develop a plan that actually works. If you want the results like the one shown below: … then let’s talk about it. Book a strategy call with my team here and let’s get it handled once and for all: https://lnkd.in/e52QVuHn