Thibaut Rey’s Post

Exciting news for businesses planning their end-of-the-year ad spend. ⤵️ The latest report from The Harris Poll/OAAA is here, and it's packed with insights that can elevate your advertising campaigns this holiday season. Scroll through key takeaways below and read the full report here: https://bit.ly/3PwOdtb

In 2019, a landmark shift occurred in the advertising world. Digital ad spending in the U.S. surpassed traditional ad spending for the first time ever. This pivotal change underscores the growing importance of digital strategies in today’s marketing landscape. If your business is not yet leveraging the power of digital advertising, it might be time to start creating a compelling presence in your market. #DigitalAdvertising #MarketingTrends #B2BMarketing

Advertising Trends: The Most Popular Types of Digital Ads [Study] By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry. https://ift.tt/YRm7z9K

𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗮𝗻𝗴𝗲𝘀 𝗶𝗻 𝗺𝘂𝘁𝗹𝗶-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴? The PPCSurvey asked 1.041 marketers, 66% responded attribution. But why? Aren’t Media Mix Modelling or Uplift Studies going to replace attribution anyway? A clear answer, no. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗱𝗲𝗮𝗱, 𝗶𝘁’𝘀 𝗯𝗿𝗼𝗸𝗲𝗻. Media Mix Modelling or Uplift Studies are great to show if revenue would occur without a specific channel or campaign (the pure definition of incrementality) but they do not replace the daily need for attribution. Seasoned marketers understand the imperative of fixing attribution to succeed in multi-channel advertising. They use tools such as MMM to complement the limitations of attribution. Big shout out to Miles for enlightening us with these survey insights in his weekly newsletter. 🙌

'Tis the season to boost your digital ad campaigns! These 6 expert tips for digital ad campaigns will make your brand stand out in the festive crowd. Explore them now: https://bit.ly/3Q6swyV

'Tis the season to boost your digital ad campaigns! These 6 expert tips for digital ad campaigns will make your brand stand out in the festive crowd. Explore them now: https://bit.ly/3M98qDe

In a world where the advertising space is constantly evolving, we're facing attention saturation challenges like never before. To succeed, it is vital to grasp diverse consumer groups' varying tolerance levels and sensitivities. Dive into the latest report by MIDiA's Hanna Kahlert to discover insights to help you thrive in this dynamic advertising landscape. #AttentionSaturation #Advertising 🔗: https://ow.ly/mmb950PNfu0

Your media buying can only perform as well as your ad creatives are Your ad creative potential, however, is limitless Dedicate your time & energy accordingly

'Tis the season to boost your digital ad campaigns! These 6 expert tips for digital ad campaigns will make your brand stand out in the festive crowd. Explore them now: https://bit.ly/3S3ifX5