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🌍🛍️ France's 5 Euro Fast Fashion Tax: A Game Changer for Sustainable Fashion? France is paving the way for sustainable fashion with its bold move to implement a 5 Euro tax on fast fashion items. This initiative aims to curb the environmental impacts of disposable fashion and promote more sustainable consumption habits. Could this tax be a game changer for the fashion industry? I think so. 😎 #Sustainablefashion #Fastfashionfax #Fastfashion #FashionIndustry #sustainabilitynews Read more ⬇️

Here it comes! French call time on fast fashion with 'environmental surcharge'. >> €5 per item is planned from next year, rising to €10 by 2030. Pricing of so-called externalities will move us towards a 'true cost' for the products we buy. Harmful products will no longer be so cheap and cheerful, and rightly so. All sorts of complexity in the detail, but fundamentally the right principle to take forwards. We can expect much, much, more of this - across all sectors - through the coming months and years. >> True cost: Is your business model ready for this? Time to innovate! #fastfashion #truecost #externalities #sustainability #businessmodel #innovation

In a bold and pioneering move, France 🇫🇷 is setting the stage for a transformative approach against the environmental repercussions of the fast fashion industry. 🙌🌍 Spearheading this ambitious initiative, Environment Minister Christophe Béchu has thrown his support behind a groundbreaking piece of legislation designed to impose financial penalties on fast fashion entities, steering the industry towards a greener, more sustainable future. This visionary proposal, brought to the table by MP Anne-Cécile Violland, is gearing up for a crucial debate in the Assemblée Nationale on March 14th, with the potential to reshape industry standards upon receiving the Senate's nod. High on the hit list of this legislation are major fast fashion players like Primark, Shein, and Temu, known for their significant environmental footprints. The essence of the bill is to introduce a financial disincentive for companies that are complicit in environmental degradation, while simultaneously seeking to eradicate fast-fashion advertising from the public sphere. Lending his voice to this cause, Pierre Talamon, the esteemed leader of France's National Clothing Federation, lauds the initiative for confronting the unsustainable production and consumption patterns that fast fashion epitomizes. Central to the proposed legislation is the innovative 'eco-contribution' model, which intends to levy penalties on fast-fashion brands in direct correlation with their environmental damage, a measure that could see charges escalate to €10 per item or half the retail price by the year 2030. Further bolstering this eco-centric crusade, the bill aims to ban fast-fashion advertising and champion consumer education on the ecological toll of their purchasing decisions, all while steering clear of imposing direct costs on the consumer. However, the bill navigates through uncharted waters with its vague characterization of 'fast fashion,' opting to concentrate on the broader themes of ecological waste and sidestepping intricate discussions on pricing strategies or labor conditions. The criteria for singling out offending brands hinge on their environmental and carbon footprints, alongside the rapidity of their collection turnovers, with a particular spotlight on Shein for its notorious fast-fashion model and associated environmental concerns. As France prepares for a pivotal moment in legislative history with the upcoming debate on March 14th, this revolutionary bill stands as a testament to the nation's commitment to environmental stewardship and sustainable fashion. Thanks to Anne-Cécile Violland Christophe Béchu Yann Rivoallan Victoire Satto Julia FAURE for this revolutionary move ! 🌍

France again pioneering BIG legislation towards sustainable fashion introducing a series of measures targeting the "excesses of ultra-fast fashion". This is extremely promising, and a leading example of how nations can take steps around mitigating damaging impact, enhancing transparency and working to provide education and structure to what exactly it is that makes fashion "fast". Key highlights of the legislation include: ⚡️An outright ban on advertising for low-cost textiles. ⚡️The implementation of an "environmental surcharge" on fast fashion items, starting at €5 per item next year and doubling to €10 by 2030. This charge is designed not to exceed 50% of the product's price. ⚡️Criteria will be established to define what constitutes fast fashion, focusing on production volumes and the turnover speed of new collections. ⚡️Fast fashion producers will be required to disclose the environmental impact of their products to consumers. Really looking forward to seeing the positive impact made here. Would love to hear thoughts 💭💭💭 #sustainablefashion #sustainability #fastfashion #fashionnews

Here it comes! French call time on fast fashion with 'environmental surcharge'. >> €5 per item is planned from next year, rising to €10 by 2030. Pricing of so-called externalities will move us towards a 'true cost' for the products we buy. Harmful products will no longer be so cheap and cheerful, and rightly so. All sorts of complexity in the detail, but fundamentally the right principle to take forwards. We can expect much, much, more of this - across all sectors - through the coming months and years. >> True cost: Is you business model ready for this? https://lnkd.in/eySk58D9

Really interesting article on France’s latest actions to combat the fast fashion industry’s impact on both people and the environment. Definitely worth and quick read. It gave me a lot to think about

France's game-changing stance against fast fashion... your opinions please! France is leading the charge against fast fashion, especially targeting low-cost garments from Chinese mass producers. Backed by the lower house of parliament, these measures aim to combat the allure of disposable fashion, marking France as the first country to legislate against ultra-fast fashion. Producers will now have to disclose the environmental impact of their products, and a surcharge linked to fast fashion's ecological footprint, starting at €5 per item and rising to €10 by 2030, will be implemented, capped at 50% of an item’s price tag, beginning next year. From various articles, I came to this (non-exhaustive) list of pro's and con's and added it in a table for easy overview. Curious to your thoughts, please add them in the comments. #textilewaste #fastfashionfee #fastfashionfeefrance Summary of Pros: The penalties associated with France's anti-fast fashion initiative aim to address significant environmental issues, such as textile waste and resource depletion, while also promoting sustainable practices among consumers and manufacturers. This initiative is expected to raise consumer awareness about the environmental impact of their purchases, potentially leading to more sustainable buying habits and a cultural shift towards valuing sustainability in fashion. Furthermore, it incentivizes companies to innovate towards more sustainable products and could create positive trends favoring responsible brands. Economically and socially, the initiative taxes negative externalities, encouraging brands to consider their environmental and social impacts, while also redistributing penalties to support communities affected by fast fashion. Legally, it sets a precedent for other EU countries, potentially promoting a broader shift towards sustainability. Summary of Cons: However, there are concerns about the impact of these measures on low-income consumers, as higher clothing costs may disproportionately affect them and exacerbate economic disparities. Fast fashion retailers argue that penalties could reduce their revenues and lead to job losses, while restrictions on fast fashion may limit consumer options and infringe on perceived freedoms. Implementation challenges include ensuring compliance and defining "fast fashion" versus sustainable/responsible fashion, which could be contentious. Additionally, there are worries about the exploitation of workers in fast fashion supply chains, as well as difficulties in redistributing penalties to affected communities, particularly in the global south. Legally, there are uncertainties regarding the vague definition of fast fashion in the bill and potential international trade issues related to protectionism.

Why has ultra-fast fashion, despite its unsustainable nature, seen such a significant rise in recent years? Ultra-fast fashion exploits the desire for stylish clothing at affordable prices. Brands like SHEIN cater to the need for constant updates to our wardrobes, providing an array of trendy options at very low prices. This reinforces the cycle of fast consumption, as individuals are encouraged to keep up with the latest trends without considering the environmental and social consequences. We have willingly embraced this culture of constant consumption, buying more than ever before and valuing low prices above all else. To address this, we need to shift our values. By celebrating eco-conscious choices and prioritizing quality over quantity, we can create a fashion culture that is both stylish and environmentally responsible. Our "David and Goliath: Sustainable Fashion Panel with t3n is now live - go check it out: youtu.be/yKF2OwoN6QA

📢 Recently, the French National Assembly unanimously approved the no. 2129 bill against fashion online retailers, such as Shein and Temu, named "Outmoding fast fashion with a bonus-malus system" and aimed at discourage the purchase of #fastfashion clothing because of, inter alia, its unsustainable impact on global environment. 📌 Among the measures set out, it is worthy to note: ✔ the introduction of a surcharge on fast fashion items, which shall progressively increase from € 5 up to € 10 by 2030 (and not exceeding 50% of the price tag), ✔ the ban of fast fashion advertisement and ✔ the publishing of mandatory messages on websites indicating the environmental impact of the products/promote recycling between customers. 📅 The bill is expected to be approved by the other cha,ber of the French Parliament in next months and issued, hopefully, by the end of the year. 🔎 To know more about the timeline and the reaction by politics and businesses: https://lnkd.in/dCZbHMKq

Interesting move by France. 👀 👗 The lower house of parliament unanimously passed a bill targeting fast fashion and ultra-fast fashion, particularly those sold by online retail giants like Shein and Temu. 🇫🇷 The bill sheds light on the consumer craze for constantly changing trends: "This shift in the apparel industry towards fleeting fashion, characterized by high volumes and low prices, is reshaping consumer behavior by fostering impulsive buying and a constant desire for newness, leading to significant environmental, social, and economic implications." 🌱 💶 ⛓ It's interesting to consider whether other nations will follow France's lead and what the outcomes might be. Will the era of ultra-fast fashion truly come to an end in France? 🤔 Apart from the essential task of raising public consciousness about fast fashion (and fast consumption in general), legislations like these are great for discouraging fast fashion practices legally. Additionally, I encourage everyone to consider repairing or recycling their clothes. Also, ask your friends for second-hand store recommendations. And if purchasing new items, opt for quality fabrics, preferably natural fibers, as they tend to have a longer lifespan. Also, think twice, do really need it? 🤷♀️ Regarding eco-fashion, I admit to having some reservations. I find that eco-fashion often comes with exorbitant price tags and, at times, involves greenwashing. Let me know if you have any recommendations though. 👂 https://lnkd.in/dTMgrnKH