🎙 New Podcast Episode Alert! 🎧
Exciting news! The latest episode of "The Resilient Retail Game Plan" is here, and this time we're diving deep into the world of sustainability and changing the fashion business model with our special guest, Cally Russell Founder of This Is Unfolded
🌱 In this episode, Cally Russell shares his vision to fundamentally change the fashion industry and create a business that generates a turnover of 100-300 million while supporting garment workers and community-led projects.
✨ Here are three key takeaways from this enlightening conversation:
1️⃣ Focus on Product Development and Distribution: Cally Russell emphasises the importance of narrowing down your marketing efforts to the channels that resonate most with your target customers. Instead of spreading yourself thin across multiple channels, find the social platform where your customers spend the most time and create engaging content to drive sales.
2️⃣ Find Solutions for Unsold Clothing: Did you know that around 26 billion items of clothing are created by retailers as a way to maintain profit margins, even though they may not get sold? Cally Russell urges us to find innovative ways to address this waste created at the start of the production process, rather than resorting to discounting or sending them to discounters.
3️⃣ Engage the Community in Shaping Your Brand: Building a strong and loyal community is key to the success of any brand. Cally Russell shares his experience of involving the community of nearly 4,500 women on Facebook in shaping the brand of "This Is Unfolded". By creating products that cater to their preferences and involving them in the decision-making process, the brand has gained strong advocates and minimized waste in product development.
👉 Don't miss out on these valuable insights! Tune in to the latest episode of "The Resilient Retail Game Plan" to hear more about Cally Russell's inspiring journey and his quest to change the fashion industry.
🔗 Listen to the full episode here: https://lnkd.in/e-FSsDTc
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