Three Five Two’s Post

As Owen Richards at Air Marketing explores, we now have an epidemic of underachieving SDRs. Setting targets based on isolated high performers, optimistic guesswork, or revenue growth budgets detached from reality is a recipe for disappointment. 📈 We need to move away from this approach. Instead, empowering our sales teams with achievable yet motivating quotas that encourage growth without overwhelming them is important. Relying on outdated benchmarks from the past hinders progress. 📉 To thrive in the present and future, we must embrace a data-driven, forward-thinking strategy that considers the evolving market dynamics and empowers our reps to perform at their best. #salesleadership #goalsetting #data #salesperformance

Today is an EXCITING day for me personally the MOST exciting day in my 15 years running Mediafly… I’m thrilled to announce, Mary Shea, PhD is joining me and Mediafly as co-CEO. Mediafly has grown into the most most complete  revenue enablement platform on the market -- an integrated solution that drives revenue excellence for over 600 companies, including many of the largest and most admired brands. We’ve grown revenue by over 100% in the past year and acquired 5 visionary companies with talented team members around the world. Yet, we are barely scratching the surface of where we can take Mediafly. When you combine Mary’s G2M expertise, commercial strategy, and market presence with my focus on product innovation, corporate development, and company vision — we have an opportunity to redefine the way revenue teams execute, enabling both buyers and sellers to break through the noise and make confident purchasing decisions. Mary is a rare individual in her breadth and depth of experience, leadership and influence from: Guiding revenue teams as GM, CRO, Sales Leader… … to unparalleled knowledge of the revenue market as a Researcher, Forrester Analyst. Evangelist… … to Category Creator and key Influencer of the markets such as Sales Enablement and Sales Engagement… … and if that wasn’t enough, she is an Adjunct Professor at the The University of Chicago Booth School of Business. Some have asked me why bring in a “co-CEO”. I was recently inspired by a Harvard Business Review article, “Is it time for the co-CEO” which perfectly articulated the challenge and opportunity for companies to operate at a feverish pace with constant change in the market, if they can find the right co-CEO partner.  Mary and I have a great yin and yang dynamic where our skills and talents complement each other. Mary is a regular Podcast host, Keynote speaker, and author. She  will be the front person for Mediafly. She will also own our go-to-market strategy, leading our marketing, sales and customer success teams. This frees me up to dedicate more time to engaging with our product team on our innovative solutions and discovering the next set of dynamic companies that will join Mediafly and expand the functionality available to customers..  We’re aligned on roles and responsibilities. We’re aligned on decision-making processes. And most importantly, we’re aligned on our values —  we believe in creating a culture ripe for independent thinking, for sharing and defending ideas (not egos!), and for championing underrepresented folks in tech and the broader corporate world. I’ve known Mary for over a decade and walk away inspired every time we interact. I’m excited to share her deep knowledge of the revenue enablement landscape, her go-to-market excellence, and her vision for the future of B2B buying and selling with our customers. Welcome Mary! And stay tuned for more bold moves by Mediafly this year... #salesenablement #revenueenablement #sales

The role of Chief Marketing Officers has never been more crucial than in today's fast-paced and uncertain business landscape. 🌟 Join industry-leading CMOs Kipp Bodnar (HubSpot) and Asim Zaheer (Glassbox) in an exclusive webinar on driving growth in today's business landscape. Save your seat to learn how to optimize, strategize and thrive! 🚀 ⬇️ https://bit.ly/3rU9GTa

Here is a bunch of X-led business frameworks & decision making strategies you need to be aware of 🔽 Emotion-Led Intelligence-Led Burger-Led Coke-Led Sales-Led Performance-Led Cake-Led Empathy-Led Culture-Led Mac-Led People-Led Revenue-Led MQL-Led Fixed-Mindset-Led We-are-gods-Led Some of them are invented but some of them are hidden yet to discovered 🤣 Did you get it? #businesshumour #marketing

4 Ways I Go Above and Beyond for My Clients! 🌟 1️⃣ Holistic Service Offerings: Say goodbye to traditional models tied solely to marketing spend! I align incentives with your broader goals—whether it's total sales, profits, or units sold. Why? Because when our interests are aligned, success follows naturally. Let's build a partnership that thrives on shared objectives. 2️⃣ Unified Reporting: Ever feel lost in a sea of numbers? Not anymore. I craft reports that speak the same language for both your team and mine. No more confusion, just clarity. Because when we're on the same page, we can achieve greatness together. 3️⃣ Weekly Deep Dives: Let's dive into the nitty-gritty together! With weekly 1-hour calls, we'll dissect week-over-week performance, uncover trends, explore opportunities, and tackle tactical issues head-on. Because in the fast-paced world of PPC, thorough discussions lead to impactful actions. 4️⃣ Strategic Workshops: Let's map out our journey together. Once a year, we'll dedicate a day to strategic planning—covering everything from product launches to pricing strategies. It's not just about insights; it's about building alignment, fostering collaboration, and driving success as a unified team. Let's align, collaborate, and conquer! 💼 #ClientSuccess #StrategicPartnership #PPCManagement

4 Ways I Go Above and Beyond for My Clients! 🌟 1️⃣ Holistic Service Offerings: Say goodbye to traditional models tied solely to marketing spend! I align incentives with your broader goals—whether it's total sales, profits, or units sold. Why? Because when our interests are aligned, success follows naturally. Let's build a partnership that thrives on shared objectives. 2️⃣ Unified Reporting: Ever feel lost in a sea of numbers? Not anymore. I craft reports that speak the same language for both your team and mine. No more confusion, just clarity. Because when we're on the same page, we can achieve greatness together. 3️⃣ Weekly Deep Dives: Let's dive into the nitty-gritty together! With weekly 1-hour calls, we'll dissect week-over-week performance, uncover trends, explore opportunities, and tackle tactical issues head-on. Because in the fast-paced world of PPC, thorough discussions lead to impactful actions. 4️⃣ Strategic Workshops: Let's map out our journey together. Once a year, we'll dedicate a day to strategic planning—covering everything from product launches to pricing strategies. It's not just about insights; it's about building alignment, fostering collaboration, and driving success as a unified team. Let's align, collaborate, and conquer! 💼 #ClientSuccess #StrategicPartnership #PPCManagement

It is so inspiring to hear Brittany Gelsomino’s story in this article highlighting her recent recognition by Business Insider as a rising star of brand marketing. Gelsomino, the Director of Acquisition Marketing and Rewards at Discover Financial Services, shares amazing advice on leadership and career development for women in the workforce, read more here.    #DiscoverEmployee #Career #WomenLeaders #Tips #Leadership #Marketing 

Seems obvious, but our research shows that cutting marketing spend hurts brand and revenue. 📉 💰 Instead, companies should cut spending on bad-fit customers and underperforming segments and focus MORE dollars on strategic initiatives that are delivering results. ❗ At the end of the day, budgets will get cut and hard decisions will need to be made. 📖 Read our latest #GTMonday to learn more about making difficult decisions that align with your overall GTM strategy that won’t completely stunt revenue. 🚀 In fact, they could propel your growth in new ways you never imagined. Subscribe for weekly GTM insights, research, and data. Link in comments. #gtm #bettertogether

As a Ecosystem/Partner and Alliance Leader, this new research from GTM Partners is another step in emphasizing how Partners are a key GTM motion. When I spoke with Lindsay Cordell about this research, I shared how my partners drove 45% of revenue and we sat in the middle of everything: growth, innovation, increased revenue, customer success, marketing and product. I'm thrilled that @GTM Partners is bringing recognition to a key GTM motion with Partner-Led Growth! Hot off the presses: new Partner-Led Growth research! 🤝  Research shows that 66% of companies say they have a partner-led growth strategy and up to 93% of enterprise companies have a partner program. ❓  But what is the difference between true Partner-Led Growth and just having a partner program? ❓ If you don't have a partner program, what kind should you have and where should you start? Our new research report on partner-led growth has the answers. @GTM Partners has released their latest research report and it’s all about Partner-Led Growth. It has the answers to these questions and others. ALL of GTM Partners research is free to everyone, whether or not you are a customer or ambassador. Download the report here: https://lnkd.in/d3_cjvhb #partnershipmarketing #partnermarketing #nearbound Sangram Vajre Lindsay Cordell Sarah Allen-Short Bryan Brown

We love getting great feedback from the clients we work with. Here’s how we’ve elevated their reputation and made their visibility strategic and results-driven. DM me to find out more. #testimonial #clientfeedback