Women's sports have exploded in popularity and now, initial data on the impact of all that energy & excitement on sponsors and partners is beginning to come in. In today's #blog, Jim Andrews explains how brands can go beyond the numbers. Read more👉https://ow.ly/RuiY50SuUpv #SportsBusiness x #Sponsorship
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🏅 Esteemed network of sports enthusiasts: Your perspective on sponsorships in women's sports is sought for my #masterthesis survey. The goal is to gather comprehensive data to understand consumer attitudes and the impact of sponsorships. Access the survey at: https://lnkd.in/g8Y7_fBs 🎁 To thank you for your time, you'll have the opportunity to win a cool pair of shoes. #womenssports #womensfootball #sportsmarketing #sportsbusiness #sponsorship #marketresearch
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Did you know? ⬇️💡 Majority of consumers believe sport sponsors should support both men's & women's teams, while also expecting equal investment when it comes to advertising. 📈 Research shows consumers are most likely to think favorably about a brand if it sponsors women's sports (29%) versus men's sports (17%). ⚽️✨ #womenssoccer #sponsorship #sportsmarketing #womensfootball
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⏯️ Replay Alert! Brands looking to partner with women's sports entities, if you missed the revealing Sports Business Journal webinar with pro NASCAR driver, Hailie Deegan - 2023's 6th most valuable female athlete on social, and Jess Smith, the revenue mastermind behind Angel City Football Club, it's available now. Get insights on the most followed women's sports, which offers the best value, and which entities are on a social engagement growth spree. Don't miss the top campaigns and their winning strategies. Tune in now. https://bit.ly/3PZy5Rb
Examining the Sponsorship and Media Landscape in Women's Sports
https://www.youtube.com/
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President HIPSA, and Editor-In-Chief & Founder at Power Sportz TV || India's First Digital Live 24x7 Sports News Channel. Also, first live digital sports channel in the World ( unless proved otherwise)!!
Brands that wish to position their products as Inspiring, Progressive, Value-for-money, Family oriented & trust-worthy, should associate more with Women Sports as a Global survey conducted by Nielson has revealed the perception levels towards Women Sports! #brands #sponsorship #sports #womensports #perceptions #marketing #newproducts #advertising #marketingheads #ceo #agencies
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What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.
Rookie & The Vet: The Rise of Women's Sports and it's Effect on Sponsorships - The Inches: A Podcast About Sports Sponsorship
buzzsprout.com
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What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.
Rookie & The Vet: The Rise of Women's Sports and it's Effect on Sponsorships - The Inches: A Podcast About Sports Sponsorship
buzzsprout.com
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🌟💪 Big wins for women's sports as sponsorships surge by 22% in the past year! 🎉 This incredible growth is a testament to the unstoppable force of female athletes breaking barriers and dominating the field. 💼 Massive opportunity for more brands to get involved, fuel this momentum and empower women in sports! 💥 #WomenInSports #GameChangers #SponsorshipSurge #Sponsorship #sportsbusiness 🌟 https://lnkd.in/d9psAXvm
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This demonstrates how women's sports, as a standalone product, can deliver substantial viewership, benefiting broadcasters, brands, and sponsors. Read more 👉 https://lttr.ai/AKaFw #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes
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Experienced Sports Media Strategist and Advisor | Founder of LCA Ltd | Guiding Businesses to Success in Broadcasting, Investments & Technology
This demonstrates how women's sports, as a standalone product, can deliver substantial viewership, benefiting broadcasters, brands, and sponsors. Read more 👉 https://lttr.ai/AKp2K #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes
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There have been amazing gains made since the passage of Title IX, and the exponential growth in women’s sports over the past few years is an indication of what is possible with increased opportunities, awareness, and investment by brands at every level of girls and women’s sports. Consumers overwhelmingly believe that sponsoring women’s sports is good business. With powerful data like what was uncovered by Suzy and Aggregate Sports in a recent consumer sentiment study focused on women’s sports, the time is now for more brands to enter the market and push the growth to even higher levels. For more findings from "The Fall 2023 Women’s Sports Survey Powered by Aggregate Sports & Suzy™" contact us at info@AggregateSports.com. https://lnkd.in/enCpWBuV #womenssports #sponsorship #sportsbusiness #titleix
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2wInteresting read!