In an office setting where hierarchies often overlook the youngest voices, TILT redefines the norm by elevating fresh perspectives. Meet Amelia Charamand-Quelas, our dynamic Business Development Associate, and the youngest member of our team. Recently featured in Ad Age, her article challenges marketing leaders to embrace the future of value-driven campaigns. Check out the full article below and join the conversation on better supporting mental health. #MentalHealthMatters #GenZMarketing #TILTCares
⭐ I am ecstatic and grateful that Ad Age has created a platform for emerging voices and published my column piece. In the article, I inspire business leaders to consider an increasingly relevant topic across generations: mental health. 🧠 It was during my undergraduate years at the University of Michigan studying Biopsychology, Cognition and Neuroscience, that I first learned about the increasing prevalence of mental health diagnoses among my age group. Since then, I have been eager to bring those insights into the business world. I wrote this piece for Mental Health Awareness Month. Every year in May, I see an increasing number of leaders on LinkedIn weighing in on the discourse. That said, these conversations are not commonly seen at the brand level. Is this a good business move? 🤔 I answer this question in the article: Mental Health and Marketing: 6 Ways for Marketers to Win Gen Zer’s Loyalty. 🙏 Thank you TILT and Janice Snook for supporting this effort! https://lnkd.in/gYRpVgMH #MentalHealth #Marketing #GenZ #AdAge #PointofView #ThoughtLeadership
Business Development and Marketing Professional
1moThank you! Grateful for my supportive TILT team 👏