TILT’s Post

Cannes Lions International Festival of Creativity 2024 flew by this year! Attending the festival has been an incredible journey into the heart of modern marketing and C-suite dynamics. Here are some key takeaways: 🌟 The Evolution of Marketing Complexity: Today's marketing landscape is more intricate than ever, demanding robust project management skills to navigate properly. 🌟 Resonating with Gen-Z: As we know, the Gen-Z audience is shaping the future of consumer behavior and expectations; Understanding and engaging with this audience is crucial. 🌟 Marketing's Role in Driving Social Impact: Beyond mere sales figures, marketing often serves as a catalyst for meaningful social change. Consequently, it is not to be overlooked but recognized as an essential area of investment and focus for any organization. 🌟 Traits of the Modern CMO: Building a strong partnership with your organization’s CFO is key. Equally important, a CMO must act with curiosity, optimism, vision, adaptability, and strong business acumen, daring to be ambitious and brave with their forward thinking. 🌟 Learning from the Graveyard: Failures shape our growth and innovation paths. Embrace your failures as learning opportunities, pivot, and build. 🌟 Considerations in the C-Suite: Think like a CFO, focus on meaningful metrics over vanity metrics, passionately believe in your vision, and connect effectively in the boardroom. Reflecting on these insights reinforces the notion that despite the complexities we face, understanding and connecting with people remain at the heart of effective leadership and marketing strategy. Marketing powers business and a strong brand will outperform the rest, let's continue to innovate and drive positive change together! #CannesLions2024 #MarketingLeadership #CsuiteInsights #FutureOfMarketing #CEOinsights #CMO #GenZMarketing

Looking forward to updates from Cannes Lions International Festival of Creativity with our Deloitte Digital theme “accelerating creative connections”.   Ahead of this gathering of creative, marketing, and technology leaders, we’ve identified 5 trends to watch in the year to come:   🤖 Generative AI will continue to enhance creativity and content at scale. 🎯 Personalization will drive greater value by shaping customer experiences that exceed expectations. 🎨 The influence of the creative economy will help brands connect with new audiences. 🕸️ A focus on connected communities can help drive meaningful change. ⛰️ The CMO will continue to be a catalyst in today’s dynamic landscape.   Learn more about these trends and our takeaways here:  https://lnkd.in/ey35c252   Particularly excited for our #CMO spotlight which will include Canva’s Zach Kitschke, Mondelēz International and The Coca-Cola Company. If you’re planning to attend, please stop by the #CMO in the Spotlight series [https://lnkd.in/eyxnfAdf] to learn more. Or follow us on LinkedIn [https://lnkd.in/ezZdPv_9] and Instagram [https://lnkd.in/e632B3py] for the latest Cannes trends and topics. Mark Singer Nick Garrett Simon Guerrero Peter Williams Leon Doyle Casie Hill Marty Engel Carmen Roche Nicole Scoble-Williams GAICD Paul Rehder Jesse Sherwood Adam Sandler Jonathan Harley Peter Corbett Rob Giglio Stuart Scotis Ellen Derrick Eryc Branham Tharani Jegatheeswaran Robbie Robertson Taylor Gwyther Jason Hutchinson

⭐ The Hidden Power of Thought Leadership ⭐ In our fast-paced world, where consumer tastes rapidly change and algorithms dictate how we connect, Thought Leadership has become a critical pillar of success in social media advertising and marketing. 𝐖𝐡𝐲 𝐢𝐬 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐂𝐫𝐮𝐜𝐢𝐚𝐥?   ✅ Trust Building: As recognized experts, thought leaders win trust among clients and consumers, essential for robust business relationships. Being a thought leader enhances your credibility.   ✅ Standing Out: It's crucial to differentiate your brand in a saturated market. Thought leadership lets you set your brand apart with original insights and solutions.   ✅ Fostering Innovation: The realms of advertising and marketing are ever-changing. Thought leaders spearhead innovation, introducing novel strategies and technologies that advance the industry. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐄𝐱𝐜𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩   🧠 Prioritize Content: Disseminate impactful content across channels to exhibit your expertise. Consistently deliver content that engages your audience, whether through articles, podcasts, or videos.   🧠 Engage and Partner: Thriving in thought leadership involves dialogue and collaboration. Connect with peers, engage in industry conversations, and explore partnership opportunities for knowledge sharing.   🧠 Keep Learning: Stay updated on industry trends, new technologies, and consumer behavior. True thought leaders are perpetual learners, always ready to adapt and innovate and reviewing the latest developments in their industry.   🧠 Authenticity: Ensure your communications are genuine and your motives are transparent. Authenticity is the foundation of trust and connection with your audience!   𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩   Thought Leadership is more than just a trendy term—it's essential for standing out in today's competitive advertising and marketing landscape. Establishing yourself as a trusted authority can lead to your brand achieving unprecedented levels of influence and success. Lead boldly with your ideas and watch your brand ascend to new heights.   #ThoughtLeadership #MarketingInnovation #AdvertisingStrategy #Edelman

Empowering brands to thrive in the digital realm.

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Smiling so big because I get to talk about creativity that drives business growth. (I'm sure your CMO would smile about this too.) Creativity often seems like an intangible element of marketing success - we're reliant on a burst of inspiration or the discovery of a one-of-a-kind insight to strike gold. And a great idea doesn't necessarily mean it's going to work. It can feel like breakthrough creativity that powers business growth is as likely as a lightning strike. But the fact is, it's not sheer luck. We have a lot of clues for how to build a pretty good lightning rod. ⚡ Last night WARC held our annual Cannes Lions wrap-up party in New York City. I got to share on the latest patterns for how to use creativity that drives results, based on the emerging themes from the Creative Impact track that WARC and Cannes Lions International Festival of Creativity co-curated this year. It's always a pleasure to get together with fellow marketers at these events & obviously I love talking about this topic! Thanks to all who attended we're already looking forward to the next one. If you have interest in hearing more about what our key points were or want to land creative effectiveness with your teams, let's connect.

Register for webinar: https://lnkd.in/dHcgt6BV Tap into the expertise of industry leaders as they share invaluable insights on strategic brand building within the Alternative Investments landscape. From crafting compelling narratives to leveraging digital channels, this webinar is your key to success. 🌐 Don't miss out on this exclusive opportunity! Secure your spot now by registering for the webinar. #brandauthority #digitalmarketing #alternativeinvestments 

Today, Michael Buffham-Wade is talking about how creative impact is the ultimate measure of success at Cannes Lions 2024. In our modern and dynamic landscape, it’s not just about generating buzz—it's about crafting meaningful campaigns that drive real results and leave a lasting impression. Beyond’s discussions have reinforced that true creative impact is achieved when innovation, data, and purpose intersect. As we explore the latest trends and technologies, it's clear that our ability to measure and amplify creative impact is more critical than ever. By leveraging advanced tools and insights, we can ensure that our creative efforts resonate deeply with audiences and contribute to broader business goals. At Cannes Lions, it’s inspiring to see how industry leaders are harnessing creativity to make a powerful impact, setting new benchmarks for success. #CannesLions2024 #CreativeImpact #Innovation #DataDrivenResults #AdvertisingExcellence

Just wrapped a few days at the Cannes Lions International Festival of Creativity and let me tell you—the Global Alumni campus boot camp of The Marketing Academy was the game-changer! 180 Scholars and Fellows from the US, UK, APAC, and Australia brought their A-game. Huge kudos to Sherilyn Shackell for crafting an agenda that was THE best, MOST curated, and insanely ACTIONABLE. In the whirlwind of Cannes, this agenda had my mind racing and my pen on fire, jotting down nonstop ideas. Mark Ritson (Marketing Week Mini MBA with Mark Ritson) started with some no-nonsense truths about #creativity in #marketing—crucial but not the whole picture. Rory Sutherland from Ogilvy UK flipped our perspectives on marketing and reframed creativity. Zarina L Stanford (Bazaarvoice) and Bryan Gildenberg (Confluence Commerce) shared a visionary session on "The Future of #Commerce: A CPG Perspective." Jules Lund from TRIBE took us on a rapid tour of #social trends, and Elley Cheng from Pantone gave brilliant insights on collaboration and #influence. Chase Bibby and Jonathan Gordon from McKinsey & Company walked us through the future of #demandgeneration with cutting-edge strategies for #growth. Dr. Marcus Collins from the University of Michigan delivered a knockout session on how #culture drives marketing and #consumerbehavior, proving it’s a game-changer for brand narratives. And to top it off, Emma Harris CEO of Glow London blew us away with "Slow the F*ck Down MORE," showing the magic of collective #manifestation for team success. David Shing closed the day with a mind-blowing presentation on #artificialintelligence and how it will compel us to be more human. Feeling electrified and ready to act on these insights—thanks to everyone including Victoria Sindermann Emma Bird (previously Bacon) Micky Diamond Anthony Vann for making this an unforgettable experience! 👋 If you liked this post, repost ♻️ and share it with your network. Also, follow me for more content around marketing, building challenger brands, building a global career, navigating cultural intersectionality as a woman, and being a boy mom. ✅ Follow me and click 🔔 for updates. #cannes2024 #marketing #leadership #cpg

🌟 Exciting opportunity for brand side marketing leaders 🌟 Join us at the iconic Tower Bridge on June 13th for an exclusive roundtable event that's shaping the future of digital marketing. As these sessions grow in popularity, we're offering a limited number of spots to those who register early. Previous attendees, including leaders from TUI, Dunelm, Macmillan, and HelloFresh, have benefited immensely from exploring cutting-edge topics like behavioural science, the evolving tech landscape, and the power of gamification. This is your chance to be part of a forward-thinking group that's setting the agenda for tomorrow's marketing strategies. 🚀 Your Voice Matters! 🚀 We're tailoring this event to your current challenges and interests in digital marketing. By sharing your experiences, you'll not only gain insights into handling similar challenges but also help shape a discussion that's directly relevant to your professional needs. It’s a unique opportunity to gain valuable insights, network with peers, and drive real change in your field. 👉 Don’t miss out! Secure your spot on the waiting list now and let us know what topics you're passionate about. 👇 Waitlist link in the comments below 👇 ❤️ Come to find inspiration, leave with actionable strategies, and enjoy the collaborative energy of fellow marketing leaders at Tower Bridge ❤️ #DigitalMarketing #Roundtable #Networking #MarketingLeaders #MarketingEvent 📷 Photos from one of our previous events 😍