TILT’s Post

Have you read the official Cannes Lions Wrap-Up Report yet? Best in class creativity and insights from industry leaders fill the pages of this insight-packed report - Don't miss out!

The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

Five days until kick off for the Cannes Lions International Festival of Creativity. This will be my 12th consecutive Festival and each year there are more and more ‘Top Tips’ from the Jurors, team, and repeat festival attendees on how to “do Cannes”. Of course it would be remiss of me to offer anything other than the most #Effective tips - so here are my Top Tips on how to have an Effective #CannesLions. 1. Plan your diary - arrange breakfast, lunch, dinner, coffees, afternoon cocktails, post dinner drinks, early morning swims, parties, Festival sessions (and of course don’t forget to diarise 15.15-15.45 Thursday 20 June https://lnkd.in/eBthy4yb) - its not everyday you will get to see me taking on the role of an Inglorious B***ard CEO (seriously), whilst we unpack brand new findings from a comprehensive study into levels of alignment across the CEO/CFO/CMO trifecta… 2. Get ready for your diary to not go at all to plan. 3. Carry portable phone charges - see point above - everybody's day becomes fluid (some fluidity more down to rose consumption than others) - get ready to reschedule, rebook and reset. 4. Plan at least two days post #CannesLions to do your follow up, not just resetting your liver, but your reaching out to those new and old contacts you bumped into on the Croisette and nailing those potential new business opportunities. 5. Flat comfortable shoes are a must - its been said before, but that doesn’t make it any less effective. The Croissette is just under 1.5miles long, and whilst you won’t need to head to the end of it, and back, every time.. you will be making multiple trips up and down throughout the day. Day in day out. Comfortable shoes, trust me… 6. And as a corollary to the above, a bike is even bigger win…. 7. Check out the work in the basement - when else do you get time to see the BEST creativity from all over the world in the one place. Take it - and question it, what worked, how do you think it worked, review and learn. 8. Check out the Cannes Lions International Festival of Creativity #CreativeEffectiveness Awards show - I’m honoured to be a Cannes Lions Effectiveness master, and to have helped pull the criteria together for its launch back in 2011. Fast forward to 2024 and its an effective way of seeing at a glance commercial creativity at work. 9. Talk to everyone, The Effectiveness Partnership is a UK-based business and we have built our worldwide client base through sometimes serendipitous conversations on the Croisette. 🌍 10. Talk to me. We have helped deliver hundreds actually frankly 1000's of effectiveness cases across #CannesLions, #Effies, WARC, IPA (Institute of Practitioners in Advertising) and more. And we do this by upskilling your team and embedding cultures of effectiveness in clients and agency teams. Message me - it will be the most effective thing you do across the 5 days of the Festival.

Cannes Lions has its own ‘walled garden’ – but is it a bug or a feature? In my final column covering this year’s festival, I ask why there is still a (very physical) disconnect between the creative and media industries here in Cannes - and why creativity isn't just a realm for the ‘big ideas’ visionaries. With even the Lions judges themselves saying that the standard of some entries “just wasn’t exceptional” and with creatively awarded ads now performing ‘average’ compared to previous years, do we need a rethink on what modern marketing creativity actually is? And is this a way to build a more joined up festival next year? Read my full column in the comments below, FREE TO READ today alongside my five daily travelogue articles written on the ground in Cannes Lions 2024. Just login or create a free account for early bird access to all 6 articles. Thank you to... Hugh Stevens, LiveRamp, Orlando Wood, System1, Sir John Hegarty, The Garage Soho, Charlotte Rawlings, Campaign UK, Andrew Tindall, System1 ...for their input and/or inspiration in writing this article. Joseph Arthur Jyoti Rambhai Reem Makari Celine Yaseen Samantha Johnston Jess MacDermot #performancemarketing #canneslions #marketing #creativity

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

Cannes. Is it just me or is something missing? After spending four brilliant days in Cannes, I have one observation to make. Not about the money spent (and if that’s appropriate in economic times like this). Not about awards (and what they actually mean). That’s all covered by other people in other posts. My observation is this; where are all the young people? I used to go to Cannes pretty much every year, in the early part of my career. In 1999, Paul Jordan and I won the D&AD Young Creative Team and got sent there to represent the UK. We fell in love with Cannes. And with the industry. We got to know people. We got inspired. We got drunk. We got job offers. It’s a great festival to go and be part of, for so many reasons. Our going was often paid for by the agency. If it wasn’t we paid our own way. We often slept on floors. One year Paul and I had a room, and Chris Birch (at that time on a placement at our agency and now ECD at VCCP) slept in our wardrobe. Good times. Finger Music always did one of the wildest parties (the pic attached is of 2013). Attended by the young and the grateful. Did that party even happen this year? (Maybe I just wasn’t invited). Whatever you think of the festival, it’s a great way to inspire the agency’s younger people and thank them for their endlessly expanding workloads. But this year I didn’t see many scruffy, excitable, out of place young people. Cannes is feeling quite corporate. It’s all a bit gentrified, like Soho. The Croissette is starting to feel like Carnaby Street. Run by money. Attended by money. But missing the most important thing this industry has; optimistic, over-excited, energetic young people. Young people need Cannes now more than ever, and Cannes needs them. But agencies can’t afford to send them. And the young people can’t afford it, themselves. Which means there’s something vital, in every sense of the word, missing. Did anyone else notice this?

Few ads are truly "award worthy". This one was, and by a mile. Congrats for the win on one of the best spots I've ever seen. This piece will push social impact advertising FORWARD. #socialimpact #nonprofit #psa #awareness #advertising #creative

🏆 Cannes Lions Challenger Spotlight – “Museum Worthy” from AICP (Association of Independent Commercial Producers) and O Positive Films    Our Challenger shoutout today goes to AICP and O Positive’s delightful B2B advert “Museum Worthy” which was awarded a Silver Lion at the Cannes Lions yesterday for its script. The advert, which was created to announce an extension for entries to the Association of Independent Commercial Producers (AICP) Awards earlier this year, highlights the difficulties facing creatives when there are too many cooks (i.e. clients) in the kitchen by imagining the response to feedback Vincent van Gogh or Frida Kahlo would have had were they to be creatives today. In case you didn’t guess – their reactions were not good. Funny, but not good.    The spot drives home the point that if you don’t want watered down work, you need to have a strong brand identity and strategy (something Challengers know all too well!) and that “It’s hard to make museum-worthy art. It’s harder to make museum-worthy ads.”     https://lnkd.in/eCVuzjyq     #CannesLions2024 #ChallengerMindset 

Attending the Cannes Film Festival for the first time was an unforgettable experience. The glitz, glamour, and the sheer magic of cinema converged in this beautiful French Riviera town. It taught me several important lessons. 1.⁠ ⁠Plan and Prepare Ahead: Secure your accreditation and accommodations well in advance. Cannes is incredibly busy during the festival, and last-minute arrangements can be both expensive and difficult to find. 2. Celebrate the Cinema: Cannes is celebrated as one of the best film festivals globally, and that's where the true significance lies. While fashion and cosmetics play a role by sponsoring events, they are sidekicks to the festival's main purpose. It is crucial not to spend money just to be seen on the red carpet. Instead, focus on the real achievers at the festival and strive to join their ranks by bringing your own film one day.  3. Dress to Impress: Cannes is known for its glamour, especially on the red carpet. Bring formal attire for premieres and chic, stylish outfits for daytime events and parties. Comfortable yet stylish shoes are a must! 4.⁠ ⁠Schedule Smartly: The festival has a packed schedule with screenings, panels, and events happening simultaneously. Prioritize your must-see films and events, and plan your days accordingly. Use the festival’s app to keep track of your schedule. 5.⁠ ⁠Network, Network, Network: Cannes is a prime opportunity to meet industry professionals. Carry plenty of business cards, and don’t be shy about striking up conversations. Attend parties, mixers, and networking events to make the most of your time. 6.⁠ ⁠Take Breaks and Enjoy Cannes: Amidst the hustle and bustle, don’t forget to take breaks. Explore the beautiful town of Cannes, enjoy the local cuisine, and take a stroll along the beach. Balancing work and leisure will make your festival experience more enjoyable and memorable. #cannesfilmfestival2024 #filmproduction #networking #screening

Some gems here.