In this era of fast fashion & fractured supply chains, winning in retail is no small feat. There are 3 reasons Levis’Store will win big:
1) Since her days at Starbucks, Michelle Gass (Levi’s CEO) has had an instinct for what customers would want next (even before they did).
2) The “denim lifestyle” segment is multi-generational, with a deep craving (and pocketbook) for timeless, high-quality, no-fuss fashion. No one owns this space, yet.
3) This bold strategy is ultimately about culture— a movement that wins the hearts & minds of Levis’Store associates first, and then echoes out into the marketplace. Michelle Gass is clearly assmbling a leadership team with this prowess.
Game on.
Freelance Copywriter/pharmacy and teaching background| Foodie for fun #YDHTCIA (you don't have to carry it all)
1wGreat perspective, Kruti! I love full-circle missions💜 Resale is smart and lucrative- especially with the current inflation crisis💁�� New doesn’t necessarily mean better anymore. I appreciate the fashion resale industry because my style changes. Resale clothing stores bring so much diversity, fun, and creativity to the fashion market. The hunt is part of the fun👍