Tim Pritchard’s Post

Discover Townsend FEEHAN's thoughts on the launch of Ad Net Zero Europe. As the CEO of IAB Europe, Townsend shares an invaluable perspective on this. Don't miss out! 🍃 #AdNetZeroEurope #Sustainability #IABEurope

My old pals in advertising, this fossil fuel fling has gone on long enough. 🛢️❌ The new F-List report reveals that ad giants WPP and Ogilvy lead with the most contracts for big oil. As an ex-WPP-er, this is personal. The time has come for adland to kick its fossil fuel habit. Our creativity is being used for greenwashing instead of climate solutions. 💚 The F-List illuminates how agencies undermine their own net zero goals by working with polluters. The hypocrisy is astounding. 🙄 Yes, we all have bills to pay. But our talent must stop propping up industries driving climate catastrophe. There are brighter paths ahead. 🌞 The good news? Many agencies ARE aligning values with vision. Join the leaders - see the F-List for fossil-free firms. The choice is ours. Will we keep taking big oil's money and trust? Or embrace climate-conscious creativity? 💡 Our future depends on it. And talent wants purpose, not petroleum. The fossil fuel joyride must end. Time to swerve into sustainability, friends! 🚗🌍 Who's with me? #FList2023 #ClimateWeek #Advertising #Greenwash #climaterealityproject https://lnkd.in/e6CbWvWR

GARM & Ad Net Zero announce global framework to measure media's carbon emissions 🌱 The Global Media Sustainability Framework is a cross-industry collaboration between WFA's Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types. The goal is to help every advertiser and their partners understand and take positive action to reduce the carbon impact of their media plans – in line with Action 3 of the Ad Net Zero Action Plan. Download the framework: https://lnkd.in/eVwyHpUe

📣 ICMYI, the third annual Campaign Ad Net Zero Awards are open for submissions!  The ad industry’s only awards dedicated entirely to sustainability - a 360 view of how companies and campaigns in this industry are driving change and reducing emissions.  (A big week as Ad Net Zero US also just launched our Action 5 working group TODAY, bringing together leading creatives and strategists at advertisers, agencies and key partners to accelerate how advertising can drive behavior change, and create more award-worthy work with sustainability at the core!) But back to the awards… New this year is streamlined categories for international entries (companies outside of the UK, or campaigns delivered outside of the UK), focusing on: - 𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐢𝐧 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 with five sub-categories for: Ad Tech, Agency, Advertiser/Brand, Media Owner, and Production/Experiential  - 𝐁𝐞𝐬𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐟𝐨𝐫 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐂𝐡𝐚𝐧𝐠𝐞   Find the entry kit and more information on all categories in the link below! And register for the webinar here: https://lnkd.in/gMhKnZ2Z 🗓 Early bird deadline June 6th, 2024! #AdNetZeroAwards #SustainableAdvertising #DailyDoseofSustainability Matt Bourn Mariella Brown Alex d'Albertanson Elle Chartres Anthony Falco Sebastian Munden

Thanks egta - Association of TV & Radio Sales Houses and Iris Weissbuch for a number of excellent questions on the role of the media industry in our sustainable transition and the role of advertising in the 'demand shift'. Here are some shortcuts: 2:54 / Why do we now need the consumer to get involved in our sustainable transition? 4:30 / What is the Demand Shift and why we need to focus on it? 6:54 / What is the role of the Media Industry? 10:35 / Unlike conventional advertising, sustainable advertising needs to be credible first. Why is that? BUBKA | B Corp™ Certified Tine Tas Raf Van Raemdonck Inez Schoenaers Amber Tuerlinckx Caro Peeters Ben Van Asbroeck #speakupnow #demandshift

Interested in making the decarbonization 🌏 of digital advertising truly happen? Join us next Tuesday the 26th at 12:25 at IAB Europe:s #thegreatdebate on sustainability webinar where I will be moderating the expert panel discussion: 👉🏻Advancing Carbon Reduction in Digital Advertising: Strategies, Metrics, and Implementation👈🏻 with the participation of Emanuela Recalcati from GroupM, Gregory JAMET from DK, Anne Coghlan from Scope3 and Vicky Foster from Adform. We will discuss some of the latest research presented in the session before as well as discuss what reduction actions can be taken, the current adoption of practices, and how the industry can align to drive real action! Many other great speakers will also join us, so do not miss out on the chance. Agenda & Registration link will follow in the comments. #esg #sustainableadvertising #iabeurope #carbonmeasurement #carbonreduction #netzero #tribaldata

The Cannes Advertising Festival, which aims to celebrate creativity and positive impact, ironically ended up honouring advertising agencies that work with some of the world's biggest polluters and contribute to environmental degradation. Some winners received awards in the "Sustainable Development Goals" category, despite their track records of working with major oil and gas companies and other polluting clients. It's not the first time advertising's "sustainability" awards have honoured campaigns created by agencies that also work with the fossil fuel industry. In January, DeSmog reported that three-quarters of the UK's top sustainable advertising awards went to agencies with polluting clients. Just a few weeks before the Cannes Lions ceremony, United Nations General Secretary Antonio Gutteres urged governments to ban fossil fuel advertising, and for agencies to cut all ties with the industry. It's high time that the advertising industry takes a long, hard look at its role in perpetuating the climate crisis and starts taking real action towards sustainability. #CannesLions #ClimateCrisis #FossilFuels

We received an inquiry from a fossil fuel company yesterday. Would you be interested in participating in this pitch? They asked, a little sheepishly. No, we would not. Just a reminder folks, Akepa doesn’t work with fossil fuel clients. In fact, we’d stop well short of that. Needless to say, they probably have quite the budget and it would’ve been welcome. Times aren’t easy for agencies. But what’s the point in claiming you’re a sustainable marketing agency if you’re going to embrace those giant contradictions and emissions. Essentially, be a greenwasher. Anyway, we’re at risk of sounding pompous, so here’s some #sauce: in case you’ve ever wondered about those agencies that do work with fossil fuel clients then there is actually a comprehensive list and it’s right here - from Clean Creatives. Worryingly, some on the list are even #BCorps. Have a peek. If you’re a sustainable client working with any of these firms, and you mean it, then you might need to work with an agency that also walks the walk.

🌍 How can the media industry measure and reduce its carbon footprint? Partnerships with Scope3 and Index Exchange are paving the way for 'green media deals'. What more can we do to drive sustainability in media? Read more below: Zane Furtado Kimberly Falleiro Rachel Burns Adeline Nguyen Ashwin Sundaram Libby Frost #sustainability #sustainablemarketing #advertising #adnetzero #netzero #netzerocarbon #scope3 #digitalmarketing #programmatic

A lack of standards for measuring #carbonemissions in the #digitaladvertising industry has prevented #sustainability from becoming a deciding factor for how ad budgets are executed, despite the fact that questions around carbon footprints have popped up on request for proposals (#RFPs) for the better part of last year. Sustainability standards are on their way, however. The Global Alliance for Responsible Media (GARM) and Ad Net Zero created a number of working groups in October that are tasked with building the Global Media Sustainability Framework. The full set of guidelines are due to be published in time for the Cannes Lions Festival this June, though solutions will be distributed on a rolling basis between now and then as they are completed, according to Robert Rakowitz, initiative lead for GARM. In this piece by Kayleigh Barber, we speak to Harvin Gupta of Scope3.