Earlier this week, I was laid off from my Partner Marketing role at Oyster, along with many of my talented colleagues around the world. At some point during my time at Oyster, I found myself googling to learn the specific details about how an Oyster makes a pearl. I like to think I’m not the only Oyster employee who, for one reason or another, found themselves looking this up. ;) When a foreign substance, like a grain of sand, finds its way unexpectedly inside an Oyster, it causes the Oyster discomfort. To cope, the Oyster releases nacre, coating the substance and easing the irritation. As the Oyster continues to release nacre over time, not only does it curb their feelings of discomfort, the substance is transformed into a beautiful, timeless pearl.✨ How a pearl is made is ironically the most fitting analogy that I can offer to my impacted Oyster colleagues, and to myself, during this time: It’s an uncomfortable time right now. Even a bit of a scary one. Having your position eliminated without warning – it’s not something any of us wanted or could have anticipated waking up to on Monday morning. But it’s in these moments of discomfort and uncertainty that we develop behaviours of resilience. Every single one of us will get through this challenging time and find that in doing so, we’ll end up with something beautiful. It's not here yet, but it’s coming our way 💕.

Here are some key mistakes we often make in product hunting: Neglecting market research: Launching without understanding customer needs and market demand. Ignoring competition: Failing to analyze competitors and differentiate our product. Overlooking user feedback: Not listening to users' opinions and suggestions. Compromising on quality: Delivering subpar products to cut costs. Incorrect pricing: Setting prices too high or too low, affects sales. Poor marketing: Ineffective promotion leads to low visibility. Lack of scalability: Not planning for future growth and demand. Neglecting customer support: Providing inadequate post-purchase assistance. Misunderstanding the target audience: Failing to connect with the right customers. Ignoring sustainability: Neglecting long-term environmental and social impacts. Remember to avoid these mistakes for a successful product hunt! 🚀

Came across this campaign today from Britannia Industries Limited for their relatively new product Treat Croissant. While clever, I think it’s a much stronger hook for an ad film, and I hope this is a teaser for a larger brand campaign.🙂 With resources like Google Search readily available to get to the right pronunciation, the value of the ‘pronunciation expert’ seems debatable. What are your thoughts on this? Do share in the comments section. #advertising #marketing #campaigns #socialmedia #

Such a brilliant way of reminding people of their pain points and the SOLUTION in a very creative way. Also, with a clear CTA. #cocacola #heat #marketing

Boss: What are we doing for 'World Pasta Day'? Employee: Nothing because there is no connection with the brand. Boss: There is. I love Fettuccine Alfredo. #AdvertisingInsaan . . #worldpastaday #topicalpost #advertising #marketing #socialmedia

Can you outcompete in a market selling… Water!? 💸🍾📈 Probably both Fiji and Voss are the main, most well known brands that you can find across the world. Not the biggest player, they’re just everywhere. Their prices well multiply the average cost per bottle, and yet they’re capable of generating dozens of millions in revenue. Does they taste better? No. Are they any healthier? Hell No. Then, how they justify their prices? #Marketing is the answer. By using #branding. Delivering Status. Choosing the right Product placement. They are in the right time, in the right place, in the right hands. Next time your think you need a brilliant product to outcompete the market, think on water. You’ll get a lesson or two. 😁

Hearing a Marketing Manager enthusiastically express their passion for their job is akin to a chef joyfully admitting their fondness for dicing onions – it's a vital ingredient in the formula for achievement, even if it results in a few emotional moments! 😄📊 #PassionPavesTheWay #JobJoyJourney #IngredientsOfSuccess #EmotionsOfAchievement #marketing #marketingmanager

Definitely should be running a first date commercial right now.

Whether it is buttery, cheesy, or sweet, we're celebrating our favorite snack all day for National Popcorn Day! How do you enjoy this perfect and delicious treat?   #NationalPopcornDay #PromotionalProducts #Marketing #WorkWithUs #PromotionalProductsWork

🚀💥 Unleashing Celebrity Power: How Prime is Rewriting the Marketing Playbook! 🌟📈 Prime, the game-changer in sports drinks, is dominating by partnering with mega influencers like Mr. Beast with a whopping 213M followers! 🚀💪 What sets them apart? Prime targets a younger entry point consumer, disrupting the norm in energy drinks. While competitors start targeting consumers aged 18-19 , Prime's hydrating origins allow them to captivate a much younger audience, creating lifelong users! 🌊💡 In a world where personal brands like Logan Paul and KSI's Prime reign supreme, traditional marketing behemoths are taking notes. 📱🔝 Get ready to witness the rise of Celebrity Brands! 🚀✨ #PrimeRevolution #CelebPower #MarketGameChanger