Tobias Schulze’s Post

Virtually every single industry and company should have an e-commerce strategy in order to achieve their objectives in terms of today’s customer base and talent acquisition.

Did you miss the #KantarBrandZ Most Valuable Southeast Asian Brands Launch Event 2023? Watch it on-demand to find out the value imperative of building powerful brands based on learnings from some of the most valuable Southeast Asian brands discussed by Kantar experts and our panel of business leaders from Grab, The HEINEKEN Company, Unilever, PT Bank Central Asia Tbk (BCA) & TikTok. Download the report to access all the results and extensive analysis of the Top 30 brands across seven categories and six markets: https://ow.ly/h1r850Pmp4i #KantarBrandZSEA Cheong Tai Leung Katie McClintock Jane Ng Anne Rayner Soren Beaulieu Sulin Lau Gerald Yeo Swarnim Bharadwaj Armand Hartono Viony Handojo

📈 Almost half of the global top 50 most chosen #FMCG brands come from Asia. Year after year, the APAC region continues to grow influence on the global stage of consumer markets. With its dynamic and vibrant landscape, the Asia-Pacific region holds the potential to be a transformative destination for businesses aiming to make a lasting impact and foster growth in this rapidly evolving market, Worldpanel's #BrandFootprint study highlights. Discover how you can unlock growth by tapping into the vibrant consumer base of Asia with our report and with the help of our experts. 👉 https://lnkd.in/dFFmqfbV

𝗠𝗥𝗠𝗪 𝗔𝗣𝗔𝗖 is back next month in Singapore, from 𝟭𝟳 - 𝟭𝟴 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟰. Here's what went down last year. The 𝟮𝟬𝟮𝟰 edition also features the latest topics and top voices in the Market Research & Insights space in the APAC region. 🎤 Join our stellar line-up of speakers from leading global and APAC brands - Abhishek Saigal (Google), Shawn Roy (Sreejeiit) (Haleon), Dosik Bang (IBM), Dale Preston (Standard Chartered), Lara Truelove (SAP), Sagar Phadke (Johnson & Johnson), Ramanathan Vythilingam 🏠 (Unilever), Vidisha Hegde (Spotify), Rara Naval (The Coca-Cola Company), Nga Pham ( Suntory PepsiCo Vietnam Beverage), Jacob Harbord (UOB), Madhura Chavan (DBS Bank), Marilyne Meesters-Chew (Mastercard), Remko Glatzhofer (LinkedIn), Monika Karamchandani (Mondelēz International), Rajiv Ibrahim (Telkom Indonesia), Sanchita Ray (Lazada), Rachel Chng, Akanksha Rastogi (foodpanda), Ceisy Zein (Gojek), Nelson Chow, Ivan Kuan, Jerome Linder, Fiona Chan and many more. If you like original and well researched content, #MRMW #APAC is the one you need to attend. 🎟 𝗕𝘂𝘆 𝘆𝗼𝘂𝗿 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗻𝗼𝘄! - apac.mrmw.net See you in Singapore! #MRMW #APAC #insights #marketresearch #mrx

🌟 𝐒𝐮𝐧𝐭𝐨𝐫𝐲 𝐏𝐞𝐩𝐬𝐢𝐂𝐨: 30 𝐘𝐞𝐚𝐫𝐬 𝐒𝐭𝐫𝐨𝐧𝐠 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 ! 🇻🇳 For over three decades, Suntory PepsiCo has been a proud partner in #Vietnam's incredible growth story. From their first factory in Ho Chi Minh City to five operational facilities across the country, their dedication is undeniable! 🎯 This commitment has made them a leader in the Vietnamese #beverage market, directly employing nearly 3,000 people and indirectly supporting tens of thousands more. They've even been recognized as a Top contributor to the state budget for years! ✨ And the story doesn't end there! They recently announced a new $300 million mega-factory in Long An Province, focused on sustainability and boosting production. This investment highlights 𝐕𝐢𝐞𝐭𝐧𝐚𝐦'𝐬 𝐢𝐦𝐦𝐞𝐧𝐬𝐞 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: a large, developing market with a skilled workforce and government support for foreign businesses.💪 What are your thoughts on Vietnam's attractiveness to international companies? Let's discuss in the comments! #Vietnam #Investment #Growth #SuntoryPepsiCo #MarketNews #SourceofAsia

🚀 Unlocking exponential returns in the Asian market is a priority for many CPG companies 🚀 However, Asia is a complex region! It includes diverse markets, populations, laws, and cultural preferences, posing unique challenges. To drive growth effectively, Sevendots has developed a 5-Dimensional Framework, providing actionable steps forward for large CPG companies trying to manage this complexity. In our latest piece, you’ll discover that this framework emphasizes the importance of understanding the variability and potential revenue opportunities across different markets and categories. By identifying the "Available" and "Potential" margin opportunities within each market, companies can allocate their investments strategically and focus on areas with the highest growth potential. The aim is to achieve "Ultimate Value Creation" by optimizing performance and driving long-term profitability. The ultimate goal is to deliver sustainable growth and maximize performance without increasing operating costs. We call it the "Growth from Within" approach. CPG companies can prioritize growth opportunities and allocate resources more efficiently. We share an insight into our framework from Sam Bedi on our site. Read on using the link below 👇 To learn more about how the 5-Dimensional Framework can benefit your CPG company and unlock exponential growth in Asia, reach out to us for a deeper exploration of this strategy. Let's seize the opportunities and drive success in a dynamic Asian market! 🌍📈 #cpgindustry #asiamarket #growthstrategy #performanceoptimization #valuecreation #resourceallocation #businessexpansion

Reflecting on Procter & Gamble's Pampers diapers and their cultural misstep in Japan. The packaging, featuring a stork delivering a baby, failed to resonate with Japanese parents due to cultural differences in folklore. This incident underscores the critical need for cultural sensitivity and thorough research when launching products in new markets. It's a valuable lesson for brands embarking on international expansion endeavors. #Csquared #DigitalTransformation #Strategy #MarketingHorrorStories #PampersInJapan

Unlocking success in Vietnam's FMCG sector demands a keen understanding of distribution channels, not just focusing solely on brand building. Over-reliance on brand equity can limit company growth. In every industry and category, there's a unique business model. To gain an edge over competitors, deep insights are essential. From traditional to digital platforms, it's about being where consumers are. In a nutshell: know your channels, tailor your approach, and stay agile to win in this dynamic market. #FMCG #Distribution #Businessmodel #Vietnam

An evening spent networking with industry trailblazers, full of impactful conversations. I took home a lot of lessons from the CPG Leadership Meet at St. Regis, Jakarta. I had the pleasure of chatting with VINOD SISODIA, who heads APAC Sales for Edible Nuts at Olam. His clarity on the role of technology in distribution, along with his laser focus on generating and leveraging on-ground business insights for growth, is truly admirable. Here are my takeaways from our conversation: Hello (data) darkness, my old friend/ I've come to talk with you again: Agribusinesses in Indonesia, both input and output-oriented, struggle with data darkness even today. Market development is a key operational lynchpin, and not being able to measure budget utilization and achievement on targets reliably hurts a business' ability to drive sustainable revenue. Clarity is king: On-ground intelligence is key to winning the market. Price sensitivity is real when it comes to both sourcing and distribution for packaged commodity players. Being able to offer the right commercial proposition at the right time to a customer is a function of your past interactions and the trade inputs on offer. Awareness is not action: Visibility is not enough, especially when it doesn't translate into actions. Differentiated operational interventions are the need of the hour - the weakest links in your salesforce need special attention and clear goals to shoot straight, while the best people on the ground need to see a greater return on the value they're bringing in for the business. An excellent evening, many thanks to Bizom! #indonesia #cpg #cpgindustry #leaders #networking

THERE’S BIG MONEY ON EMERGING BRANDS TO GRAB MARKET SHARE IN CHINA AND SOUTH KOREA, FORCING ESTABLISHED ONES TO REINVENT A recent report by Bain and Company reveals the increasing market presence of emerging consumer brands in China and South Korea. Bain's study, spanning from 2018 to 2022 across 11 Asia-Pacific markets, highlights the competitive landscape between insurgent and established brands in various consumer goods categories. Notably, while upstart brands are making strides, traditional incumbents continue to dominate markets in Malaysia, the Philippines, and India. #consumerbrands #markettrends #asiapacific https://buff.ly/3SyCU40