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A lot is reported about the scale of the Retail Media business that Walmart has built and it is indeed impressive, but Target's strategy over the last few years also deserves a big call out as it is equally progressive... Roundel (Target's Retail Media business) now generates over $1 billion in revenue from adopting a truly omni-channel approach that sees them coalesce their merchandising opportunities with their loyalty program and both on-site and off-site. Smart innovations include leveraging data connectivity with CTV players where potential buyers can add product to their shopping carts using QR codes AND allowing brands and agencies to target Target customers via publishers they already have trading relationships with, such as The New York Times and Hearst. Target/Roundel are constantly exploring new ways to ensure that buyers from both CPG's and Agencies can easily access and activate media against their customer segments and they have seen a 60% YOY growth as a result.. Read more in this article from Progressive Grocer. #retailmedia #loyalty #retail #media

We've launched some exciting new research which explores how brands can effectively communicate with grocery shoppers and influence purchase decisions. We discovered that in-store shoppers are 3 times more likely to switch from their preferred brands than when shopping online, and are 3.5 times more likely to make impulse decisions. This presents both a challenge and an opportunity for brands. In collaboration with Shoppercentric, the research looks at how supermarket OOH screens can play an effective role in communicating with grocery shoppers, helping to increase attention in aisle, and ultimately influence brand choice. See the full research on the link in the comments 👇 Clear Channel UK #retailmedia #outofhome #fmcg

This week Tesco and Dunnhumby released their retail media trends predictions for 2024, and many of the things we as practitioners have been advocating following the acceleration of Commerce over the last few years are front and centre. For me, there are 3 key takeaways from the report: 🍕 The grocery sector is more competitive than ever before. The rising cost of living and increased consumer awareness is forcing CPG brands to rethink how they engage with their customers 🍕 We're on our way to a fully connected digital first approach in the industry. Using first party data via retailers will allow us to deliver a consistent message online, in-store, OOH and in-home - meeting the consumer wherever they are. This is helped by the shift in consumer technology with mobile devices now often the first port of call for research or purchases 🍕 The lines between offline and online are thinner than ever before. The majority of customers are now seen as 'blended consumers', purchasing their products both on the digital and physical shelf. Understanding how to build a consistent presence for your brand in both arenas will be crucial to delivering long term success in this environment. Do check out the report, it makes for fascinating reading! https://lnkd.in/dwwebfgV

Retail Media is more than a big trend. It is a massive opportunity for brands to engage with their customers at the very moment they are making their shopping decisions. dunnhumby has been supporting retailers to stand up and operate their retail media platforms even before the term existed. And more importantly: always putting the Customer First! #dunnhumby #retailmedia #customerfirst

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Exciting News in the Retail World. E-tail media spending is on the rise, set to exceed $50 billion in 2023. Retailers are stepping up as engaging platforms for shoppers, and our sister brand, Progressive Grocer, has the scoop. Check out this insightful article featuring Albertsons Companies. They introduced Albertsons Media Collective in 2021, and they're not stopping there. In June, they unveiled standardization framework, led by Kristi Argyilan, Albertsons SVP of Retail Media. Increasing transparency in retail media makes it easier for advertisers to connect seamlessly. In this exclusive interview with Progressive Grocer, Kristi Argyilan discusses the future of retail media, transparency, and how they're catering to the modern, all-encompassing grocery shopper. Don't miss this deep dive into the future of shopping. Read the full article here and stay ahead of the game. #RetailMedia #TransparencyMatters #FutureOfShopping Path to Purchase Institute

Too interesting not to share - today's The Times article has tonnes in here about value which I'm going to attempt to summarise. With value retail booming and stores like B&M Retail, Aldi UK, and Primark taking the lead, we're seeing a big change in how people shop and what they expect from retailers. Cost of living and tough conditions is creating a moment - a turning point for brands and marketers everywhere. Some key takeouts 👊 Stigma-free value shopping - discount shopping is now accepted by everyone, including middle-class shoppers and even celebrities, showing how stigma around grabbing a bargain is on the way out. Brands should embrace and normalise value-seeking behaviours in their messaging. 🛒 Physical of digital store expansion - successful discount retailers have found that expanding their physical stores rather than pouring resources into online platforms is the way to go. This approach emphasises the importance of being easy to reach and providing a great in-store experience as key drivers of growth. It suggests that brands should think again about how they balance and integrate their online and offline presence. 🛍 Consumer demand for value - here's the biggie! With 85% of consumers worried about the cost of living, the quest for value is clear-cut. Brands need to step up by delivering irresistible value propositions. This could mean setting competitive prices, boosting product quality, or ideally leveraging unique brand-driven values. It's all about meeting consumers where they are, in their search for value. Article goes on to say the trend not going anywhere soon so brands must continue to innovate around value to retain customers in a more competitive landscape. And, that the real test going forward for both discount and premium brands is keeping the new broader range of customers they've drawn in over value. This is where customer service and full brand experience come into play. At 💡 ODA Branding we've been exploring distinctive brand-led value propositions for our clients in the last year. It's a great opportunity to meet consumers where they are, whilst showing your brand as relevant and refreshing. #retailtrends2024 #valueshopping #brandingmeansbusiness #brandstrategy #consumerbehavior #marketingInsights

Did you know current laws prevent grocery retail media companies from advertising alcohol, but not distributors? It's the new prohibition. Being a distributor, Instacart's alcohol ad business tops the alcoholic beverages category, with the highest impression share for any consumer good - even above food - with 497M impressions between March '23 to July '24. Want to know if retail media is worth your ad budget? Our Retail Media Intelligence data offers: ✅ How your competitors invest in RMNs ✅ Understanding share of voice (SOV) across retail partners ✅ Uncovering offsite media mix in your category ✅ Tracking omnichannel campaigns across the digital spectrum. If you want visibility into how RMNs are interacting with your competition, we've got a tall glass of retail media data waiting for you. #advertising #digitaladvertising #mobile #GIGOPOST Chat with this post here:https://lnkd.in/gJK-Y59N

An eye-catching display here from Oatly. The million-dollar question is, will it deliver an ROI? Looking at our 2023 data it would seem like a good way for Oatly to go. - Being able to easily find the product they are looking for once they are at the fixture is high on the list of priorities for Milk Alts shoppers. It ranks at 17/214 categories in the store for this metric – a significant over index versus the average. - And the risk of poor execution in Milk Alts is high. 1 in 5 shoppers say they will go to another store to make their purchase if they can’t find what they are looking for. So enhanced visibility and layout looks like it will benefit the category and its shoppers. But there are some ‘watch outs’ for the category when creating a branded display like this, particularly for Milk Alts: - Shoppers look for milk type over brand, so availability is essential if blocking by brand. There are already some out of stocks on this shelf which increases the risk of shoppers walking away if they don’t easily see the type of Milk they’re looking for. - Our previous in-store shopper observation studies have consistently identified, across the whole store, that headers rarely get seen by shoppers. Would removing a shelf of stock and bringing the header message down to eye level perform better at delivering the message to shoppers? This display was captured as part of a store wide in-store shopper observations project we conducted earlier this month. We’ll soon have a definitive answer as to whether this display is working (both in “see” to “buy” conversion for the display and “advertising effect” for the category), as well which parts of the display are actually doing the work in engaging shoppers. …watch this space! #milkalternatives #categorymanagement #shopperinsights #retaildisplay #groceryretail

Hold on to your shopping carts, folks! Costco's about to get into the advertising game! 🛒 The warehouse giant known for its bulk buys and loyal members is building an ad business using all that juicy shopping data they've been collecting. 💰 Targeted ads with laser focus: Costco's shopper data is gold for advertisers looking to reach super-specific audiences. A sleeping giant wakes up: Costco has a massive, dedicated member base. This ad program could be a game-changer for revenue growth, not just for Costco, but for the entire retail media space. The test kitchen is open:  With a growth of 21.8%, retail media is growing faster than almost any other form of ad spend. - EMARKETER Costco is still figuring things out, but their entry is a sign that retail media is a force to be reckoned with. It'll be interesting to see how they navigate this new territory. Costco shoppers are famously brand loyal, and their spending habits are a goldmine of insights. Being an early player in this space could mean getting dibs on a whole new generation of super-targeted advertising. Ryan Barwick | Morning Brew Mark Williamson | Costco Wholesale  Mike Feldman | VaynerMedia #RetailMediaNetwork #AdTech #ProgrammaticAdvertising