Traub Capital Partners’ Post

The festive season has well and truly arrived!🎅🏼 I’ve been having a lot of conversations recently about the impact of seasonality on businesses. While some industries experience a surge in activity during this time, others face a temporary dip… 📈 This poses an interesting question for managing directors and marketing professionals: should we ramp up our efforts to counteract the seasonal slowdown, or take advantage of this quieter period to strategise and hit the ground running come the new year? 🤔 What are your goals heading into December 2023 💭 #DigitalMarketing #Seasonality #MarketingStrategy #Q4 #December

The concept of "Christmas creep" has been on our minds a lot lately because, well, it's become nearly impossible to ignore. We decided to take a critical look at the phenomenon in our latest white paper, examining both consumer and retailer perspectives to answer the question: Are we approaching a cultural breaking point with holiday promotions? Get our POV on how macro trends are shaping consumer perceptions around the holidays, plus implications for brands seeking to form mindful, long-term connections with consumers: https://ow.ly/cQt850Q16TS #whitepaper #consumerinsights #culture #holidaymarketing

Turkey and Gatherings Expected to Return to Pre-Pandemic Levels for Thanksgiving 2023 Do you have adequate talent to help execute resets with higher volume as the holidays approach? 🦃 SASR Workforce Solutions can assist with your staffing needs to ensure a seamless and successful holiday season. Let's chat about how we can support your business. #Retail #HolidaySeason #StaffingSolutions https://bit.ly/3sMXWTf

As the end of the year approaches, businesses need to prepare for the festive season. The end of the year isn't just about celebrations - particularly for the retail sector where demand surges. 📈 To support your business needs, we've curated an essential checklist covering everything from staff appreciation to marketing strategies. https://lnkd.in/gH6NaFYw Ensure your operations are seamless this holiday season with our expert guidance. 👌 #BusinessGrowth #RetailTrends #FestivePreparation #EndOfYearStrategies #OperationalExcellence

Heading into the holidays, we are getting questions about consumer behavior. It was a big summer for US consumer spending, even in the midst of high inflation and rising interest rates. This has left some analysts concerned that it could affect resilience during the holiday season.   My colleague Tamara Charm shared some of the findings from our US Consumer Pulse with CNN Business. The research suggests that the bifurcation in spending will continue: 79% of consumers do plan to trade down this year, and at the same time other shoppers will still splurge – particularly higher earners and younger generations. This article and our research also show there’s a shift in spending towards experiences and travel, driven in part by enduring post-pandemic uncertainty.      #Consumer #B2C #Retail 

KEEP CUSTOMERS MERRY DURING THE HOLIDAYS Small businesses frequently make the error of not properly preparing for the spike in demand or modifying their marketing methods over the holidays. Underestimating inventory requirements is a common mistake that can result in stockouts and dissatisfied consumers. Furthermore, several companies fail to maximize their online visibility throughout the holiday season, losing out on the growing number of customers who are buying online. Inadequately thought-out discounts or promotions may also backfire if they don't fit the festive mood or appeal to the target market. Customers may get dissatisfied if shipping deadlines and possible delays are not communicated explicitly. Ultimately, small businesses must foresee the particular difficulties presented by the Christmas season and adjust their tactics accordingly to maximize the joyous atmosphere while providing an excellent shopping experience for customers. #HolidayBusinessSuccess #SmallBizHolidayHustle #AvoidingHolidayBlunders #FestiveBusinessWisdom #SmartHolidayStrategies

🎄🚚 As we approach the festive season, I want to extend a heartfelt Merry Christmas to all my fellow supply chain professionals. This time of year isn’t just about celebration – it’s also about the immense hard work and dedication that goes into keeping the wheels of our global supply chain moving. As we gear up for the last week of the year, a period critical to our industry, let’s remember the importance of what we do. Our efforts ensure that holidays are brighter for people around the world, as we manage the intricate dance of logistics, supply, and demand. The challenges we’ve faced this year have only highlighted the resilience and innovation inherent in our field. As we juggle last-minute deliveries and tight schedules, let’s carry the spirit of the season with us – a spirit of collaboration, perseverance, and goodwill. Here’s to a season filled with joy, and to the hard work that makes it all possible. Let’s finish the year strong and welcome 2024 with open arms and new opportunities. 🌟 Merry Christmas and Happy New Year! #SupplyChainManagement #Logistics #ChristmasSpirit #EndOfYearRush

For last-minute holiday shoppers looking for the perfect gift, the National Retail Federation reports that gift cards still top many consumers' wish lists. Learn more about this year's winter holiday shopping trends: https://hubs.ly/Q02dwJdv0 #HappyHolidays #HolidaySpending #Retail #Retailer #CRE #RealEstate #HolidayRetail #HolidayShopping #Holidays #CommercialRealEstate

We are excited to release the latest issue of Dave Hardie's Consumer Biz Buzz. To view the Holiday edition with all the news about CPG companies and their people, please click below. To recieve future issues directly to your inbox, please reach out to Dave at dhardie@herbertmines.com #cpgindustry #cpg #bizbuzz #peoplemoves #transactionnews

My colleague Tamara Charm spoke to CNN Business about the findings of our US Consumer Pulse survey in the midst of an unpredictable holiday shopping season.  For example, we found that 79% of consumers are planning to trade down, but others plan to splurge: “But the splurge seems to be going to experiences, to travel to out-of-home entertainment, fitness and then also self-care.” What is clear is that consumers’ top motivator this year is price. In fact, 66% ranked better prices and promotions as their top consideration for holiday shopping this year, compared to 59% last year. Check out the article for more on consumer spending expectations this holiday season. #Consumer #B2C #Retail