VaynerX’s Post

Our final panel in Cannes ended on a high, with a thought-provoking discussion: Does data hinder or nurture creativity? This hot topic was a key focus at this year's festival. Our SVP of Strategy & Partnerships Fern Potter, participated in an engaging conversation about the intersection of data, consent and creativity, exploring how they come together to create meaningful experiences for consumers. "Creating meaningful experiences for consumers through data and personalisation is incredibly powerful when done right. #JustEat and #Trainline exemplify this with their digital advertising campaigns, using first-party data to segment audiences based on their lifecycle and purchase history. This strategy has enabled them to develop bespoke content and creative elements that resonate deeply with their audiences, driving better outcomes for the brand. We need to see a much wider adoption of this approach in advertising." Join the conversation #multilocal #datadrivenmarketing #audiencecuration

Expand Your Horizons with https://digiPeeps.ai ! 💼💡 Tap into new markets and unlock a world of business opportunities with our expert digital marketing strategies. Let us help you reach untapped audiences and propel your business to new heights. 🚀✨ #digiPeeps #DigitalMarketing #BusinessOpportunities #MarketExpansion

Happy World Marketing Day to all the brilliant minds shaping brands and captivating audiences! 🌕🌖🌗🌘🌑🌒🌓🌔🌕 Here's to making brands shine amidst the crowd, ensuring they're not just an option but the ultimate choice.❤️💍 Cheers to the coolest creators in the world – you make this profession truly special!👽👽👽 #zigma8 #marketing #marketers #marketingday

Sharing Donna Sharp’s redux from the last three days of candid conversations at the #ForbesCMO Summit. Marketing leaders — we have our work cut out for us but let’s continue to be the business transformers that help deliver the strategy in creative ways, boldly leading with our experience, intuition and courage even when measurement is difficult. #marketing #business #strategy #leadership #growthmarketing

Thank you Vistar Media, Raj Lala, and Lucy Markowitz for hosting us at MediaLink Beach at the Cannes Lions International Festival of Creativity. High-performing brands are grounded in strong CMO-Agency-Platform relationships, and I can think of no one better to talk about this topic with than my long-time friend and partner in (marketing) crime Price Glomski from PMG—because we have been having this conversation for almost 10 years. My key takeaways: 🎩 CMO Clout: Despite the click-baity headlines on volatility with the CMO role, our influence is stronger than ever. We're just wearing new (and multiple) hats like Chief Growth Officer and Chief Customer Officer. ⚖️ Brand vs Performance: The swing of the pendulum is over. Everything is brand and everything is performance. Period. Brand teams should be held accountable for higher standards of measurement, and performance teams should be held accountable to higher brand and creative standards and expanded creative testing. 🤖 AI Shift of Focus: In the near term, the focus on AI will naturally be centered around efficiency and streamlining. As the efficiency play levels out (and it will), winning brands and agencies will realize AI is actually an opportunity for differentiation. We will see expansion of investment in tools and all kinds of new roles that don't exist yet. 🤝 Power of Partnership: Despite the short-term cycle of in-housing, relationships with agencies and platforms have never been more important. CMOs should be strategic about the core areas of focus and key capabilities of their internal teams while expanding the capability set with external partners, agencies, and platform teams. The CMO-Agency dynamic should be one where they push each other to stay at the forefront of performance, culture, and innovation. 🔄 Constant Evolution: Sustained success in marketing is about constant evolution to stay close to the customer, maintain relevance, and drive growth. This requires a well-run ecosystem comprised of partners across brand, agencies, and platforms with a shared mindset, alignment of goals, and tight communication. #CMO #Marketing #CannesLions

As much of the industry knows, a key part of MediaLink's proven value proposition is our ability to connect different ecosystem partners to create strategic value for mutual business benefit. This proposition showed up in spades over four days at CES as MediaLink enabled over 750 meeting connections - an impressive feat that we seem to pull off year after year!    As ever, it was a joy to be “in the room where it happens/ed” to quote one of Michael Kassan’s best-known phrases ⚡️    Looking beyond the buzzwords, it was heartening to observe the spirit of partnership in these meetings. Our industry may continue to navigate uncertainty, disruption, and transformation, but the intention to help one another, partner up to amplify and build upon each other’s strengths, share wins, fails and expectations, be open to exploring new opportunities and take calculated risks to find new sources of growth for marketing and white space opportunities that allow businesses to shine and create competitive advantage, was consistently heard across every conversation.    Some key themes that emerged include:   ✨The great need to drive efficiency across media trading, workflow, and advertising creation (and yes, AI is an imperative unlock for this to become a scalable reality in due course)    ✨The industry’s progress in navigating an advertising ecosystem without cookies (1PD advancements, clean room adoption, targeting by content and context – we are further along than we may give ourselves credit for)    ✨The importance of premium advertising environments and protecting brand IP (particularly as greater automation and AI take center stage)   ✨The passion and desire to develop unique brand stories and memorable moments for consumers to experience and engage in (creativity was certainly not overshadowed by a technology-first conference)   ✨Outcome-based KPIs is not just a fluffy catchphrase heard in a pitch, but a legitimate action that buyers and sellers are taking more seriously than ever before (we are starting to see parties “put their money where their mouth is”)   Thank you to our clients, industry connections, and friends for participating in the MediaLink machine – let’s go!!!! #marketing #ces2024 #MediaLink #partnership  

How can advertisers create a lasting impact amidst the competitive Super Bowl advertising landscape? With millions of viewers tuning in, the Super Bowl presents advertisers with a unique opportunity to showcase their ads to a massive audience and create meaningful connections that can drive brand awareness and customer loyalty. Using contextual AI, it was discovered that 41% of the content about the Kansas City Chiefs mentions players & Travis Kelce’s relationship with Taylor Swift, a key insight for brands to align their ad strategies around this topic for improved accuracy and better results. Get the latest in Super Bowl research: https://lnkd.in/etJSZWxN #SuperBowl #ConsumerBehavior #DigitalAdvertising #AdTech #ContextualAdvertising

Did you know 90% of customers expect consistent interactions across channels? It's time to hit the right notes and harmonize your marketing efforts! 🎼 On this World Music Day, let’s crank up the volume on your campaigns and strike a chord with your audience. At Iterable, we’ve composed the ultimate symphony for your marketing ensemble with our white paper: "4 Essential Campaigns to Complete Your Ensemble." Inside, we’ll help your marketing orchestra: 🎵 Learn how to adapt these foundational campaigns to fit your brand’s style. 🎹 Discover the perfect blend of behavioral data, user-friendly tech, and a dash of creativity to make harmonious marketing magic. 🎧 Get tips on fine-tuning your cross-channel personalization. 🎺 Master the art of harmonizing your message across every channel. Don’t miss a beat—download our guide and start crafting campaigns that are music to your customers’ ears! ⬇️ https://lnkd.in/eeNKXWVc

Unleash the power of digital marketing for your business! Reach global audiences, maximize your budget, and forge deeper connections with personalized campaigns. With real-time analytics, you'll track your success and outmaneuver the competition. Level the playing field and build lasting brand loyalty. Ready to revolutionize your business? Let's go digital! 💥💻 #ai #digitalmarketing

Driving offline engagement requires careful planning and execution. Businesses must be strategic in their approach, ensuring that they reach the right audience and deliver a message that resonates with them. https://ow.ly/RYNh50Rxb5P #marketing #martech #technology