VaynerX’s Post

Hospitality management, soft brand management, services by Filoxenia. #softbrand #hotelmanagement #Malaysia #SoutheastAsia #Filoxenia #services #newera #future #change

Excited to highlight a valuable resource available on my site – the Brand Growth Assessment for hospitality brands! This tool is designed to analyze your brand and intellectual property strategy comprehensively. 🔗 Access the assessment here: https://lnkd.in/eGZerNUy The assessment will guide you through a series of questions about your brand's current positioning and IP strategy. Based on your responses, you'll receive an email with custom results which will pinpoint your brand's current position so that we can identify key opportunities for enhancement. This is a great chance for brands to take stock of their strategies and stay agile in this ever evolving industry. Explore the assessment today and let me know if you have any questions, feedback, etc.! #boutiquehotellawyer #intellectualpropertyassessment #hospitality #boutiquehotels

Marketing is a game-changer, capable of influencing our culture when the strategy and execution is done right. Check out our latest blog post, where we explore two luxury items with humble backgrounds and their profound influence on what we consider "high class" today. Join the conversation - read the full story here. https://lnkd.in/gPeRAp9X #marketing #marketinghistory #luxurybrands #luxurymarketing

In this week's Hotel Analyst Perspective, the argument is made that the hotel industry needs more brands, not fewer. The focus should be on creating meaning for consumers rather than sticking to swim lanes. LVMH, Europe's most valuable company, has over 75 brand houses and more brands than can be counted. Check out our website for more on this topic. #HotelIndustry #Branding #ExperienceEconomy #HotelInvestment

“Luxury brands create additional value for consumers by providing an excellent level of service. This is mostly manifested in the form of highly trained and competent staff, typically sophisticated individuals who are willing to go the extra mile in service delivery. The corporate values communicated by the brand, should also be communicated by staff.” A Brits #luxurybrands #luxurybranding #brandingagency #marketingagency #luxurymarketing

🛫 Did you know by focusing on unparalleled service and luxury, Emirates became a globally recognized brand, attracting customers who shared their exceptional experiences organically? 💬 Let's discuss: What are your views on the effectiveness of word-of-mouth in comparison to traditional advertising methods? 🤔

Brand equity has reinforced Singapore Airlines' reputation in the recent turbulence crisis.   Throughout my career, I have been questioned by key senior management on what is the worth of building a brand, since the business’ bottom line matters the most.   I would answer that a brand is not what you sell, but what you have built in the minds and hearts of people - one that will last in any situation.   In this case study of SIA's SQ321 incident, it is a perfect example that encapsulates how a well-loved brand, coupled with proactive measures and transparent communications, is being perceived by the public.   And this is what I have mentioned in the article ‘Singapore Airlines holds brand sentiments steady despite turbulence crisis.’ by MARKETING-INTERACTIVE that “This period of uncertainty allows the brand’s established positive image to hold sway over public perception.”   Ultimately, strong brand equity means that customers have a high level of trust and loyalty towards the brand, which can act as a buffer in times of crisis. You can read more of my and other industry leaders' thoughts in the article here: https://lnkd.in/gf-hixf9 Thank you Camillia Dass for including my view in the article. #Brand #Communications #Marketing #CrisisManagement #Leadership

Unlocking the Power of Co-Branded Partnerships in Luxury Retail and Hospitality: In today's experience economy, retail businesses are turning to the hospitality industry for inspiration on how to improve their strategies. Luxury brands are offering accessible hospitality and leisure experiences that transform the market by reaching out to those who aspire to partake in their exclusivity but may currently lack the means. Co-branded partnerships can be a game-changer. By collaborating, luxury brands and hospitality providers can create unique experiences that cater to the needs of the next generation of consumers. These partnerships can take many forms, such as collaborations, loyalty+ activation, and Web3 campaigns. Collaborations can create a “third space” for guests to live, work, and socialize. Loyalty+ activation programs can build brand loyalty, and Web3 campaigns can attract the next generation of consumers by providing a unique and immersive experience tailored to their needs. By leveraging the power of co-branded partnerships, luxury brands and hospitality providers can create a new wave of consumers who might eventually evolve into full-fledged patrons as their finances grow. This can help bridge the gap between aspiration and reality, cultivating a sense of aspiration fulfillment. #luxuryretail #hospitality #cobrandedpartnerships

Today we had day 2 of our Luxury Marketing training sessions by John Martin and our marketing team! Our agents are learning about the best and newest ways to market luxury listings. 🏠✨ #srmfre #luxuryrealestate #richmondrealestate #virginiarealestate

After 2 decades of organizing luxury brand pop-ups in Singapore, I can tell you exactly what you should never Ignore/Forget when setting up your next event: 1. Set Clear Goals - Why this event? Launching something new? Boosting brand awareness? - What’s the aim?Hit those sales targets, grab media attention, impress VIPs. 2. Pick the Perfect Spot - Prime Location:Go for a venue that screams luxury. - Easy Access: Make sure it’s easy for your VIP guests to get there with no hassle. 3. Create a VIP Experience - Personal Touch: Make it all about them with personalized touches. - Brand Story: Show off your brand’s heritage in cool, innovative ways. - VIP Perks: Exclusive previews, private sessions, personalized interactions. 4. Luxe Aesthetics - Stylish Decor: Everything should look and feel premium. - Attention to Detail: The finer details matter – go all out on quality. 5. Flawless Execution - Plan It Out: Detailed plans from setup to teardown. - Top-Notch Staff: Have a team that knows how to handle VIPs. 6. Invite the Right People - Target Guests: High-profile attendees, influencers, and media. - Personal Invites: Send out personalized invites that reflect exclusivity. 7. Engage with Innovation - Interactive Fun: Use tech and interactive displays to wow them. - Sneak Peeks: Give them exclusive looks at what’s coming next. 8. Killer Marketing and PR - Buzz Builder: Start the hype early with teasers and sneak peeks. - Media Love: Ensure top luxury media are talking about it. 9. Follow-Up Game - Thank Yous: Send personalized thank you notes. - Feedback: Get feedback to make the next event even better. 10. Get the Basics Right - Permits & Licenses: Don’t forget the legal stuff. - Security: Ensure top-notch security for guests and products. Got any more tips to add? Share your thoughts below! --- #luxuryevents #popupstore #eventplanning #brandactivation #luxurybrands #exclusiveexperiences #eventchecklist #highendretail #customerexperience #brandheritage