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Join the Conversation with Jack Myers at Cannes Lions International Festival of Creativity! With a rich history of educating the marketing community on the impact of technological and generational transformation, Jack Myers is once again at the forefront of future-focused business innovation. This year at Cannes Lions, Jack is meeting with leaders who are pioneering AI-based programs and initiatives that advance creativity, empathy, intuition, and social responsibility in business. This aligns perfectly with the theme of his upcoming book, where he explores the vital role of humanity in a world increasingly defined by machine intelligence. The role of humanity in our AI-driven future is an urgent and compelling topic. Cannes is the ideal place to have these discussions, and Jack welcomes conversations with innovators and thought leaders ready to share their inventions, insights and case studies. If you're working on groundbreaking AI initiatives and want to contribute to this important dialogue, reach out here or at jack@mediavillage.org to schedule an interview or meeting. Let’s shape the future together! https://lnkd.in/gj3yqCBF MediaVillage.org Association of National Advertisers 4A's IAB Disney Advertising VML GroupM dentsu Media IPG Mediabrands Publicis Media Stagwell Horizon Media egta Mi3Australia RTL Group Comcast NBCUniversal Paramount Advertising Fox Entertainment Nexstar Advertising New York Times Advertising Microsoft Amazon Ads Apple Connected Women Leaders #CannesLions #AI #Creativity #Empathy #BusinessInnovation #JackMyers #FutureOfWork #

✨ First Impressions at Cannes Lions International Festival of Creativity ✨ If this was your first or second time, please share your POV in the comments.⤵ Attending the Cannes Lions International Festival of Creativity for the first time has been an incredible experience. This event, renowned as the largest annual advertising gathering, promised a wealth of insights and opportunities to network with the brightest minds in our industry. 🕶 However, amidst the excitement, I couldn't help but notice the overwhelming presence of celebrities. While it's exciting for some to see familiar faces, it often felt like the essence of the festival—creativity and industry insights—was overshadowed. The abundance of celebrity appearances seemed to shift the focus away from the core purpose: to learn, share, and grow as professionals in advertising. For many, that was why they were there, and to each their own. From this observation, and after reviewing the overwhelming amount of individual apps, programming emails, group chat recos, and LinkedIn posts I resolved to do the following: 1️⃣ Prioritize panel discussions and workshops: Featuring industry leaders and experts who are known for providing actionable insights and thought-provoking discussions vs. outside-of-the-industry theory. 2️⃣ Attend the more intimate networking events: Smaller, focused gatherings where I could connect more meaningfully without the distraction of celebrity fanfare. 3️⃣ Navigated to talks that highlighted emerging or disruptive Talent: I love to hear from up-and-coming creatives whose fresh and atypical perspectives can inspire and invigorate the industry. 🔆 Cannes Lions has the potential to be a beacon of creativity and innovation, a place where industry professionals can come together to celebrate and advance the art of advertising, but you have to decide that is what you will get from the experience -- if that is what you want. 📣 General industry PSA: Let’s bring back the essence of creativity over celebrity to marketing and advertising. #CannesLions #CannesxCulture #CreativityOverCelebrity #Advertising #Marketing #Networking #IndustryInsights #FirstTimer #AdIndustry

🌟 My Post-Cannes Reflections 🌟 I love Cannes. It’s a week of conversation, connection, and collaboration - a ‘creative mecca’ if you will. But now that the dust has settled and everyone is posting their top takeaways, I’ve been doing some reflecting. And I think something was missing from Cannes this year. In amongst all the awards and big name talks, our industry’s ability to do good got lost. So, here are my top takeaways from Cannes 2024: 🤖 Everyone is obsessed with AI. It’s no surprise that AI dominated the conversation again this year. As an industry, we’re still obsessed with chasing the latest shiny thing, especially if it makes us money. Sustainability has been completely deprioritised. A smattering of brands and agencies made nominal gestures in the right direction, and (embarrassingly) few took the train instead of flying. But aside from that, there was barely anything of note on sustainability at all. 😔 Change has arrived, but not on the main stage. The whole festival felt more diverse and inclusive than ever - WACL (Women in Advertising & Communications Leadership ) had its first real presence in its 101-year history, and lots of interesting conversations took place outside the Palais. But it was a conversation that mainly took place in back streets and small cafés. Meanwhile, the line to watch Elon Musk snaked around the block. 🤑 We need a reframe. AI took centre stage because it has been framed as a driver of growth. Sustainability and D&I remain fringe conversations because they have not. The exception might be women’s sport, which (quite rightly) received a lot of airtime this year because of its demonstrable commercial value. Growth is how you get attention at Cannes.   💚 You can do good and make money. The new Alt Text awards category next year (created by Cannes Lions International Festival of Creativity in partnership with RNIB and MullenLowe UK) is a great example. The inclusive practice allows brands to target an additional 2.2 billion blind and partially sighted people globally. So next year, let’s make doing good while making money a Cannes priority on and off the main stages. ✊🏼   #CannesLions #Sustainability #DiversityandInclusion #AI #WomenInSport #CreativeIndustry #Advertising

Reflecting on Cannes Lions International Festival of Creativity 2024: Here’s what we’re implementing into our strategy at Juice. 1. The power of creativity. Creativity extends beyond the creative idea and the ad campaign itself. The creative approach to how these ideas were brought to life through innovative media distribution in addition to traditional channels was energizing. 2. Focusing on sustainability. Building a creative and media approach that allows for sustained growth is critical. 3. Accelerating through digital transformation. Any channel can now be a lead channel. Great campaigns can start on social and end in a Super Bowl commercial activation. 4. Emphasizing diversity, equity, and inclusion. It's simple. Diversity drives better outcomes in every possible way. What are you adding to your strategy post-Cannes? 👇 #CannesLions2024 #JuiceMedia

A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

A recurring topic at this year’s Cannes Lions International Festival of Creativity I believe deserves our attention was the growing disconnect between agency fees and perceived brand value. Many brands voiced concerns that agency fees are too high while they view a lack of value in the work delivered. On the flip side, agencies argued that they are not being compensated enough for their efforts and creativity. Where is this disconnect originating and what could be a proper solution forward? This disconnect seems to stem from several factors: 🚩 Expectation vs. Reality: Brands may have high expectations for the impact of creative campaigns, sometimes unrealistic given budget constraints. 📊 Measurement of Value: There is often a lack of standardized metrics to measure the true value of creative work, leading to subjective evaluations. 🧐 Transparency: A lack of transparency in how fees are structured and how the value is delivered can cause mistrust and dissatisfaction. To bridge this gap, both brands and agencies could benefit from: 🤝 Longer-term Partnerships: Stronger creativity stems from longer-term partnerships, if brands embark on this they can lock in their fees multi-year. 📈 Value Metrics: Developing and agreeing upon the right standardized metrics to assess the value of creative work effectively. 💸 Transparent Pricing: Creating transparent fee structures that both parties understand and agree upon for better or worse. Addressing these issues collaboratively can lead to more successful partnerships and better outcomes for both brands and agencies. What are your thoughts on finding a middle ground in this ongoing debate? #CannesLions2024 #CEOinsights #CMOinsights #Marketing #Branding

The Cannes Lions International Festival of Creativity is quickly approaching and we’re excited to return! What do you think will be the top trend at this year’s festival? 🦁 Here’s what we’re watching: 🤖 GenAI Readiness 💰 The business value of personalization ✍ The rising influence of the creator economy 💪 The power of connected communities to drive change ⚙️ The CMO as the catalyst in a cross-functional landscape Discover how each trend is shaping marketing and beyond. 👇 https://deloi.tt/3RpMplY

It's not every week that some of the world's most acclaimed creative leaders get together in one room, much less speak on a dedicated panel to talk about creativity and its growth-driving power in business... But that's what happened last Wednesday, when Goodby Silverstein & Partners's jeff Goodby, Orchard's David Kolbusz, Accenture Song's Nick Law, VMLY&R's Kim Pick and Australian actor, writer and director #MirrahFoulkes, gathered for a #GrowthAgenda event at Advertising Council Australia's #ThisWayUp festival. It's clear that in an information-saturated world, brands can't afford to settle for creative "mediocrity", which the rise of #generativeAI will only further accellerate, according to some panellists. For those who weren't in the room at the MCA in Sydney, catch up on insights from the evening here: https://lnkd.in/gUJXPhM3 In other marketing news.... The Matildas have won the hearts and minds of audiences the world over. And those brands that were clever enough to back them through sponsorships and collaborations are reaping the rewards of record World Cup attendance and TV viewership. Football Australia's Peter Filopoulos, M&C Saatchi Sport & Entertainment, Australia's Krystyna Frassetto and other marketing experts explain the growth-driving opportunity for brands taking part in this monumental cultural moment: https://lnkd.in/gusfDq44 Plus, an opinion editorial authored by the brilliant Dave Bowman, who penned his first piece for #TheGrowthAgenda as Publicis Groupe ANZ's newly-appointed chief creative officer. He offers a compelling call to arms to infuse the marketing and advertising with a more collaborative, playful spirit; and why it often yields better business results. https://lnkd.in/gFKz3Q7J More to follow: https://lnkd.in/gAaD9rTU

🌟 Inspired by Cannes Lions 2024! 🎬✨ Though I couldn't attend the Cannes Lions International Festival of Creativity this year, I’ve been following the updates with great interest. As a brand and communications enthusiast, the insights from Cannes have been incredibly inspiring. Key Highlights: --Innovative Campaigns: The creativity and impact of the campaigns showcased were outstanding, setting new standards in brand storytelling and social consciousness. --Tech Trends: The latest in AI, VR, and immersive experiences are transforming how we engage with audiences. --Global Networking: The festival fostered a dynamic exchange of ideas and collaboration among industry leaders, highlighting the power of community. Insightful Sessions: Emphasis on authenticity, purpose-driven marketing, and inclusivity in brand communication provided valuable strategic insights. --Celebrating Creativity: The festival underscored the transformative power of creativity in our industry. Takeaways for Marketing Professionals: --Embrace technology while keeping human connection at the core. --Craft authentic, impactful narratives. --Prioritize diversity and inclusion in all communication strategies. --Continuously learn and collaborate to stay ahead in the evolving landscape. The insights from Cannes have reignited my passion for brand and communications. I’m eager to implement these learnings and elevate our creative strategies. Did you follow Cannes Lions this year? I'd love to hear your thoughts and key takeaways! #CannesLions2024 #Branding #Communications #Creativity #Innovation #Networking #DiversityAndInclusion #Storytelling #Marketing