Veracity Insurance Solutions, LLC’s Post

Your email dings and it's a national reporter with interest in you. What is your first thought? Excitement! Holy sh*t it's happening! Then...😳 Holy sh*t it's happening. We need to prepare. Okay. Let's... 😀 Refine strategy - is this actually the direction? 😀 Refine messaging - is this trulywhat we want to say? 😀 Align on call-to-action - where are we sending people? 😀 Align on process - how should we handle this moving forward? Then, LFG! 😎 The process of securing earned media can be a roller coaster 🎢 - and an incredible opportunity to get your sh*t together - refine, align and GO! Sometimes we must stop planning and start making things happen. Then, it all tends to fall into place. If you're ready to learn more about getting in the news, we're creating an opportunity in March. DM if you'd like to learn more.

From the recent rollout of AI Overviews to Google's recent documentation leak - what does this new era of search mean for digital PR? I shared my thoughts on how relevant expertise can add value and authority to your stories and PR tactics, in turn helping publishers to maintain credibility and build trust as it becomes harder than ever before to distinguish between 'real' and 'fake' news. Thank you Hannah McIntosh for having me! 😊 #digitalprlandscape #digitalpr #aioverviews

Elevate Your PR Game with Muck Rack! 📈✨ TMA's PR Tip of the Month: Muck Rack is a a centralized PR platform that helps your team research, monitor, build relationships and measure results. Seamlessly find, pitch, and collaborate with journalists. Stay in the loop with real-time alerts and showcase your success with powerful analytics. Transform your outreach strategy and never miss a beat! Visit https://muckrack.com/ to learn more about how Muck Rack can transform your company's Personal Relations strategy!

Here’s the thing about leading a boutique PR firm: sometimes we’re just plain FULL. Full as in we turn down projects, say no to ideal clients, can’t-take-on-anything-else full. ❌ And honestly? That’s part of what makes us really good at our jobs. 🙌 We *actually* say no when we need to. The decision to turn down work is hard as a business owner. We say no to potential income, marquee-name clients and fun projects. But when we say no, it’s always a decision rooted in our team’s health, and a way to live our core value of People First. I know firsthand what it’s like to be overwhelmed by my workload. I know what it’s like to wake up, work nonstop, and then go to bed, with nothing else between. When I worked like that in the past, my to-do list was overflowing, people weren’t getting my best, and I was rushing through deliverables. 📣 Our clients deserve better. They deserve rested teammates, with focused brains, and the capacity to innovate and think strategically. 📣 Our teammates deserve better. They deserve time to rest and recharge outside of work hours, to care for themselves and their communities. When I opened Forthright, I committed to doing it differently than the big boy agencies. So every time we say no, yeah, I’m disappointed, but moreover, I’m also PROUD that we are sticking to our values and protecting our team and clients. 🚀

TripleLift Audiences is HERE!!! 🌟 Cross-site audiences without the use of cross-site identifiers, greater reach and performance for our clients, and did we mention no 👏 extra 👏 cost 👏 ? You can read all about it in our press release. Let's go TripleLifters! https://lnkd.in/etNfabsm

Today’s agenda: ✅ Work errands ✅ Media relations ✅ Board meeting prep ✅ Social media analytics ✅ Lots of emails ✅ Lots of COFFEE Make it a great week, all! #communicationspro #publicrelations #socialmediamarketing #mondaymotivation

Almost time to celebrate Government Communicators Day (2-24), so let's take a moment to appreciate the Communication Managers & Public Information Officers for the vital role they play in public outreach, social media management and keeping their communities informed. Often for them, no day is the same and they are on the front lines in any crisis. #govcommsday, #3CMA, #localgovernment

This one’s for our fellow agency owners in particular. An agency owner messaged me last week: “I was thinking how you sell high-ticket services to a cold audience. And, the blogs are interesting. Why at least 50 blogs specifically?” I figured it’s better to show what we’re doing and why, so that agency owners can run with a similar system internally. Learn our best secrets: https://lnkd.in/gZ5M36US

Ready to take the plunge into digital success? Let's talk and explore how our services can make a difference for your business. 🤝

Dive into this insightful article that shines a light on how we embody transparency in every project, fostering trust and driving success. This piece is essential for anyone interested in understanding the pivotal role of transparency in enhancing outcomes and relationships. Don't miss out on this compelling read!