Vogue Business’ Post

Driving innovation and transformation at the enterprise level or within celebrity brands have something in common. Both require a nuanced skill set in navigating competing priorities and constant directional changes. It’s not easy. Many fail, this is where we succeed. We flourish. My work has always been for the ultimate undeniable success of my clients and the ability to compartmentalize while still seeing the entire playing field is a gift. If helped me in spots and it’s a game changer in business. Come meet us at Paris Retail Week. Let’s unlock a new world of possibilities. #parisretailweek #turnonwhatsnext

PeakMetrics analyzed online discourse around the new HBO documentary, "Brandy Hellville & the Cult of Fast Fashion," revealing two damaging narratives and indicating potential industry-wide reputational risks. 1. The Brandy Melville brand is fatphobic, racist, and misogynist. 2. The fast fashion industry negatively impacts the environment. Abercrombie & Fitch Co. was frequently mentioned alongside the fatphobic/racist/misogynist narratives—as Abercrombie was the subject of a 2022 documentary on the brand's exclusionary business practices. Meanwhile, Shein, H&M, and ZARA USA frequently cropped up as additional examples for the fast fashion environmental costs narrative. While the fatphobic/racist/misogynist narrative dominated discussions(43%), a smaller share of mentions highlighted the fast fashion environmental costs narrative (28%.) However, the environmental costs narrative was more prevalent on social media than in news coverage. Like these findings? Request a free report and uncover emerging narratives around your brand: https://bit.ly/3JZgQeZ #fashion #brands #reputation #narratives

🌸 Here at Trensition - Trendtracker, we applaud Loewe for celebrating ageless beauty with the remarkable Maggie Smith in their latest fashion campaign! It's more than a trend; it's a crucial step toward a more inclusive future in the fashion industry. Incorporating Age Intelligence into business strategies isn't just progressive; it's about being smart and sensitive to our diverse society. Here's why: 1) Authenticity: Age intelligence ensures genuine representation, honoring the beauty and wisdom of age, making brands relatable and real. 2) Market Expansion: Understanding diverse age preferences tailors products, reaching new markets, and engaging customers across generations. 3) Building Lasting Connections: Embracing age diversity fosters loyalty. When customers see themselves represented, they connect emotionally with the brand. It builds trust, loyalty, and a sense of belonging, translating into long-term customer relationships. Loewe did an amazing job celebrating every age. It's not just good for business; it's the right way forward. 🌍✨ 📷photo taken by Juergen Teller #AgeIntelligence #InclusiveFashion #Ageism #TrensitionTrendtracker #Loewe

🌍 Introducing a Stand Against Fast Fashion Today at Vestiaire Collective, we're excited to unveil our “THINK FIRST, BUY SECOND(HAND)” campaign, a cause that resonates deeply with my personal and our collective values. 👕My Perspective: Fast Fashion contradicts what we cherish: creativity, craftsmanship, longevity, and value. We stand for fashion that tells a story, shows artistry, and carries a legacy, not just for today but for years to come. 📣 Be Part of the Change: Reject the disposability of fast fashion. Embrace a future where fashion signifies lasting value. I encourage you to engage, share your thoughts, and spread the word about our campaign. #ThinkFirstBuySecond 🔗 Learn More: https://lnkd.in/eeKx63TH For deeper insights into our philosophy and the inspiration behind this campaign, read a letter from our founders. Let's drive the change together: A Letter from Our Founders

Relevance is key for clothing brands to have a voice with their customer. Being on trend is part of that relevance… here are some insights into Womenswear Fashion week by BDA London #fashiontrends #fashionweek #brand #relevance

Why Size Inclusivity Matters. At our Q3 Board Meeting, Sizeo discussed at length the topic of how retailers are improving (or not) the size inclusivity of their apparel assortments. This piece in POPSUGAR (kudos Remi Bader) along with other recent pieces in Vogue point to a generational shift in building size-inclusive assortments and collections; that younger brands are clearly prioritizing all consumers while more established brands have been slower in their evolution to serve more markets. We would love to hear from you; whether a consumer, brand or retailer about your thoughts on size inclusivity. https://lnkd.in/g8E5euDv

There are several ways to look at the recent #return of #succes for #nyfw2023 However, the truth is that launching a #designer #fashion #brand #growing and #retaining its #customers is harder than ever. My take is that many #industry insiders are still doing #business the #oldway But our world is #new and so the #fashion #business must internalize the changes and readjust its #structure and #businessmodels #business #businesseducation #mba #focusedmba #Fashion and #luxury NYU Stern School of Business Thinking of #advancing your #career in #fashion #luxury #beauty or #retail ? Our #admissions #officers will help you navigate the #application #process Catherine DiMarzo Lauren Calio Mila Barzdukas Thank you #HopeKing of Axios for the #interview https://lnkd.in/dXuGd4dA

Last week saw the announcement from Vestiaire Collective to ban a further set of fast fashion brands from the resale platform, including H&M, ZARA SA, UNIQLO, Abercrombie & Fitch Co., Gap and Urban Outfitters, in its bid to 'end fashion waste'. The campaign #thinkfirstbuysecond is part is part of a 3-year plan to progressively ban fast fashion brands from their platform, promising to the second-hand online retail customers Luxury-only experience.  Marketing worked on a powerful campaign for the upcoming black friday to reshape consumer habits, showing how the city would look like as a fast fashion landfill. Circular economy, prioritising quality over quantity, while interested in driving sales on their e-commerce. Thanks to the collaboration of a committee of nine fashion and sustainability experts, Vestiaire Collective created its definition of fast fashion criteria including very low prices, frequent collection updates, a broad product range, intensive and frequent promotional periods, and a swift production cycle. Is this just a marketing campaign or a real effort to promote a circular economy? The future will tell.

🎤 Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance Want to know which Voice strategies - Celebrity, Influencer, Owned and Partner - are most effective in cutting through noise to dominate the media and drive Brand Performance? Our Report with Puck and their Special Correspondent, Lauren Sherman to analyzes over 1,000+ luxury, premium and mass-market fashion brands to help you find the answers and provide key takeaways to help fashion brands plan marketing success in 2024 and beyond. Download free here: 🔗 https://bit.ly/3u8jdaR ⭐️ Fashion PR Reports: How to Measure and Quantify Your Fashion Week Results Fashion Week arrives in Copenhagen today so it’s essential to be prepared because the impact of a fashion show lasts far beyond the spotlight. In our easy-to-follow blog, we are revealing how brands can optimize the ripple effect of the runway through data-driven PR strategies. This includes analyzing coverage, benchmarking the impact of media placements and capturing engagement. Read Now🔗 https://bit.ly/3Oo7qMx 📈 Learn How Abercrombie & Fitch Co. Transforms its Samples Workflow & Achieves Operational Efficiency Global fashion retailer Abercrombie & Fitch Co. faced challenges managing its sample workflows; they lacked standardized processes and a central database, and sample tracking was complex, time-consuming and prone to errors. We helped them digitize and streamline workflows with centralized sample data, convenient tracking, and a digital gallery of vintage samples that drove company-wide efficiencies. Discover how we did it in our brand-new case study. Find Out More 🔗 https://bit.ly/3ub8SuR #FashionWeek #FashionWeekReporting #FashionMarketing #BrandPerformance #BrandEfficiency #InfluencerMarketing