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How has Australian athleisure brand CSB nailed performance campaigns on TikTok? 🎽🤔 We sat down with their Performance Media Lead, Jake Wilton, to unpack his top creative tips for the platform. Want to learn more? Check out our Q5 playbook for all our holiday campaign tips & tricks 👉 https://lnkd.in/g59b7s_R #TikTokForBusiness #TikTokAustralia #PerformanceCampaigns

Get ready to elevate your game with sport-themed packaging and displays! 🎯 In the dynamic world of branding, the influence of packaging and displays on sporting success is undeniable. Here are 3️ key reasons why you should consider taking your brand to the sporting arena: 🔵 Unparalleled Visibility 👁️🗨️  Sporting events captivate millions of eyes across screens and stadiums. Leverage this global phenomenon to place your brand in the spotlight through strategic POS activations. 🌍✨ ❤️ Emotion-Charged Connection 🎉  Sports ignite passions and create unforgettable moments. By aligning your brand with these emotions through well-crafted POS initiatives, you have the chance to forge a deep and lasting connection with fans. 🤝🔥 👥 Collective Fervor, Collective Impact 🌟  The electric atmosphere of sporting events generates a collective energy that's perfect for propelling your POS campaigns. Ride the wave of enthusiasm and let your brand message resonate far and wide. 📢🌐 Unlock the potential of fan engagement and be inspired to score big with our exclusive deck. 📩📈 Request your free copy now! https://lnkd.in/epV8WjSn or by emailing James.boydell@sti-group.com Remember, it's not just a presentation—it's a playbook for winning the hearts of fans and customers alike! 🏅🙌  #packaging #pos #paris2024 #sports #football 

What can brands learn from the NFL combine? Your 40-time out the blocks wasn’t too impressive for you. It is not straight-line speed that turns heads for increase brand awareness, but rather your ability to be shifty and agile in community engagement, and keep customer balance throughout a marketing campaign. - - - - #branding #marketing #food #cpg #nflfootball #beverage #sports #NIL #sportswear #business #growth #culture #customer

BRAND, when one decides not to confirm to the generic narrative and instead listen to internal voices of ambition and creativity, the stage is set for making the impossible, possible! - - - - #brand #branding #brandawareness #cpg #sports #growth #consumers #brandmanager

Here’s a perfect example of the importance of product positioning 💡 Identify the problem: Replica football shirts have a limited popularity, their appeal typically doesn’t extend past fans of a particular team, and wearing them is generally associated with match days. This limits the market. 💥 Having the confidence to change things: By making football shirts more fashionable, their appeal increases. This shift in perspective demonstrates the impact of product positioning. By reimagining your product’s role, you open the doors to a broader customer base, connect with more people and build a brand that resonates with a more diverse audience. It’s not just about what you sell, it’s about how you sell it.

Upstox's brand recall skyrocketed from 23% in 2021 to an impressive 45% in 2023. How do you take this? A bit of good luck or the influence of data-driven strategies.   As IPL 2024 gears up to kick off in just a few days, the spotlight is once again on brand recall within this high-octane sporting event. Sponsors, advertisers, and marketers are dedicating all their energies to dominate recall among viewers this season. As anticipation builds for the upcoming matches, marketers are actively pondering: Which brands did viewers recall most in past seasons? Are there trends in how ads affect recall? How did sponsorship changes impact recall?   Get answers to all these questions in IPL Brands Insights Chronicle: 2019 to 2023. Request the Book today: https://bit.ly/48XM2W1   Marketers, How do you plan to measure and track recall effectiveness during and after IPL 2024? Don't settle for mediocre recall rates; aim for the stars! Subscribe to IPL Brands Insights Study 2024 now: https://bit.ly/4clMeRI Follow Markelytics Solutions for more insightful stories! #markelytics #mrx #iplbrandsinsightsstudy #ipl2024 #brandrecall #viewershiptrends #iplcampaigns #iplinsights #advertising #branding #sponsoring #ipltrends #adrecall #campaigneffectiveness #adtracking #brandawareness #marketingplaybook #marketers #iplstudy

This is why I love #digitalmarketing Nike turned a viral photo from the Argentina-Chile match into this masterpiece👇🏻 So, what is so great about it? * Simple * Effective * Relatable * Funny * Shareable Well done Nike, your team absolutely nailed it with this 😎🤘 #advertising #marketing #getcreative #contentmarketing #digitalagency #sportsmarketing

Sometimes we as marketers face a critical question: "What makes a great marketer different from a generic one?" The answer lies in the question itself: great marketers know how to market great moments. You may find thousands of brands marketing and advocating for their products. but you are not interested in those brands, even if you may not allocate 10 seconds to watch the ads. isn't it? But wait, there are a few #ads that make you stop and watch for a moment. That's what differentiates a great marketing campaign from a generic one. This is how Nike Chile recently took a viral moment from the ongoing Copa America tournament and turned it into a masterstroke. Follow Onkar Bhadra for more insightful posts. #Brand #Marketing #Nike #Adidas #Puma

This week Turnstile released an insightful comparison report on the most valuable shirt in the world, alongside their valuation methodology 🌍👕🥇 It might not be a surprise but the Front-of-shirt is one of the strongest drivers of customer recall. However this is not the only driver, included in the Front of shirt partnerships there are many other elements that constitute to the overall value: -Benefits: Ticketing, hospitality, social & digital media, appearances and more -Exposure: LED, static signage, virtual signage, apparel branding, media backdrops and more -Intellectual property: Official designations, co-branding, Use of brand assets (logos, collection of team players) and more As described above sports partnerships provide a multi-layered marketing platform, which when aligned with company objectives provide a powerful business tool. If you want to understand more about the associated rights with a sports team, please reach out. #SportQuake #Sponsorship #Turnstile

Dive into the 5th Edition of the IPL Brands Insights Book and access the fascinating insights into the IPL viewership trends, brand recall, impact of performance on viewership et. al. Identify opportunities to excel in your upcoming campaigns and craft strategies with tactical brilliance and data-driven precision.  Get your hands on the IPL Brands Insights Book 2023, With its carefully curated sections, it empowers brands to pose the right questions, extract invaluable insights, substantiate with data, and finally, interpret that data into actionable inferences. Redefine your brand's success in IPL 2024. Request a copy today: https://bit.ly/47yJLRu #velocitymr #mrx #actionableinsights #iplinsights #ipl2023 #marketing #advertising #campaignperformance #popularity #brandrecall #viewership #sports #marketresearch #ipl #insights #consumerinsights #marketingroi #consumerbehavior #strategicinsights #sportsmarketing #campaign #adcampaigns #syndicate #marketresearchreport #promotion #insightsmrx