VX Media’s Post

This article is like the Cliff notes for how to understand the intersection of brand identity/product/marketing in our current environment. This is the comeback I’m watching in 2024.

Over the years we have worked with a lot of #fashion #brands; Business of Fashion presents great insight into the challenges emerging brands face around building buzz and driving exposure and awareness. #PR #business #marketing https://lnkd.in/ekDcx5p3

The role of a brand in the fashion industry is quite unique and profound. As I see it, brands are not merely commercial entities that create and sell products; they are more like entities with their own vitality. This perspective is particularly evident in the example of trendsetting brands like Neighborhood and its founder Hiroshi Fujiwara. These brands attract specific consumer groups by conveying unique values and lifestyles, rather than merely offering products. In this process, brands gradually forge a unique emotional connection by resonating and delivering emotional value, creating deep connections with consumers. This is achieved not just through physical products but also through multimedia experiences, event interactions, and more, further deepening the interaction and dialogue between brands and consumers. From my perspective as a designer, understanding this 'biological' nature of brands is crucial. It means that every action taken by the brand and every product launched must be carefully crafted to ensure they truly represent the spirit and values of the brand and resonate with the target market. Thus, brands can maintain their uniqueness and foresight in the highly competitive fashion industry. Then what do you think about it?

Creativity is the lifeblood of the fashion industry, permeating every aspect from runway designs to the way brands communicate with their audience. In recent years, a notable trend has emerged within the fashion marketing landscape: an increasing number of brands attempting to create their creative materials in-house. However, this is not always a good idea, read about it here: #creative #creativeagency #creativedirection #branding #fashion

Do you know the one industry that gets brand better than any other? They know all the tricks, all the ways to build and create attraction, and their game is strong!!! It is the fashion industry!!! They have understood the need to build brand as they are selling products that are largely indistinguishable, apart from the logo that sits on them. In America they did this research, they de-badged a bunch of jeans, from low-end brands to high-end ones, and put them in front of consumers to see if they could identify the brands. Lo and behold, consumers couldn’t identify them at all!!! They couldn’t tell top-quality denim from the cheap stuff. The only brand and only a certain segment could identify, was Abercrombie and Fitch, as they inject a smell into their jeans. This is the game that fashion brands know how to play. How to create desirability and attraction, not through the product and product innovation, as that is minimal in this sector, they just know how to build brands and how to get consumers to fall in love with their brand. Where fashion brands constantly innovate is the boundaries they push to create this attraction and attention. Having a pretty girl wearing your brand just doesn’t cut it. Dov Charney, controversial founder of American Apparel spent half his life in court as his ads pushed the boundaries so hard that they generated more attention in the news for their provocative content. Most industries don’t have to push as hard as fashion as they are so new to the brand game and their competitors are not creating any real form of attraction or attention. So to incorporate some of the basic tricks really gets you a lot of cut-through. #brandstrategy #brandcommunication #branddevelopment #brandadvice #branding #brand

Sarah Murray and I are very excited to announce we have acquired iconic NZ media brand Fashion Quarterly. The deal, which closed on Monday, will see our new entity Elcoat Media, a data-driven cross platform media business operate the cornerstone Fashion Quarterly print magazine, fq.co.nz, FQCollective, FQEvents and FQInsider as well as all FQ social channels. We are proud to be the new owners of such an iconic brand, and feel a strong sense of responsibility to honour its legacy while future-proofing the brand in a transforming digital landscape. Sarah Murray will continue in her role as editor-in-chief to lead the brand into its next phase of growth. On a personal level I am excited about the future of the FQ brand and believe we are well positioned to seize the opportunity that technology presents in the fashion and media industries. We are looking forward to providing our audience with an immersive, impactful experience that crosses physical and digital mediums. A step in that direction is the #ai fashion shoot that will appear in the upcoming summer edition of Fashion Quarterly! About FQ Fashion Quarterly is NZ’s leading, and most read fashion publication. The brand has been New Zealand’s style authority for 40 years and enjoys a 59% market share at retail, has a significant digital footprint, and is recognised as the industry leader. The iconic brand explores style and the title’s related pillars through an intelligent, forward-thinking lens while capturing the uniqueness and diversity of New Zealand women. Established in 1980, FQ has been an institution in the NZ fashion industry producing editorial shoots where they not only support established fashion designers, but also up and coming fashion designers and industry leaders across fashion, beauty, lifestyle and travel. #fashion #beauty #lifestyle #media #publishing #ai #technology #magazine #digitalmedia

For Fashion Brands Owners/Founders: Case Study: How We Made Over $2.1 Million Return from $325,140 Spent(6.52 ROAS) In 7 Months So Far For A Fashion Brand Without A Single Discount or Sales Promotion. If you prefer reading, here's the google document: https://lnkd.in/d-ziTjz2 If you prefer video: https://lnkd.in/d9p6brdH Proof of results are in the case study document/video. We specialize in scaling fashion brands for over 4 years now. We scale over 15 fashion brands like Nana Jacqueline, Nonchalant the Label, Misha and Puff, New York Dress, and many more. We have over 10 video and written testimonials from fashion founders like yourself. In the case study, I cover the product strategy and the exact ad strategy we used to scale them. I cover each part of our ad strategy like: - How we allocate ad spend. - How we structure campaigns to get new customers. - How we set up audience settings. - How we set up ad set settings. - Where we drive traffic to. - How we write winning fashion ad copy. - The highest converting creatives. - How we viral test to outgrow all their competitors. - How we scale profitably. And much more. Again, if you prefer reading, here's the google document: https://lnkd.in/d-ziTjz2 If you prefer video: https://lnkd.in/d9p6brdH

When it comes to navigating the dynamic world of fashion, trust is key. 🗝️ And we at Outsourced Fashion Consulting are proud to be a trusted partner for many wonderful clients. Through our expertise in product development, production, and strategic planning, we are committed to helping brands grow and thrive. We foster partnerships built on trust, transparency, and a shared vision of success. 🤝 Whether you're a budding designer, an established brand, or an influencer looking to launch a clothing line, we're here to guide you every step of the way. Our approach is hands-on, our advice is tailored, and our passion for fashion is unmatchable. Your vision, our mission. Let's create fashion magic together. ✨ #OutsourcedFashionConsulting #TrustedPartner #FashionIndustry #ProductDevelopment #StrategicPlanning

For Fashion Brands Owners/Founders: Case Study: How We Made Over  $2.1 Million Return from $325,140 Spent(6.52 ROAS) In 7 Months So Far For A Fashion Brand Without A Single Discount or Sales Promotion. If you prefer reading, here's the google document: https://lnkd.in/dfP4wpSJ If you prefer video: https://lnkd.in/d_hwYFZr Proof of results are in the case study document/video. We specialize in scaling fashion brands for over 4 years now. We scale over 15 fashion brands like Nana Jacqueline, Nonchalant the Label, Misha and Puff, New York Dress, and many more. We have over 10 video and written testimonials from fashion founders like yourself. In the case study, I cover the product strategy and the exact ad strategy we used to scale them. I cover each part of our ad strategy like: - How we allocate ad spend. - How we structure campaigns to get new customers. - How we set up audience settings. - How we set up ad set settings. - Where we drive traffic to. - How we write winning fashion ad copy. - The highest converting creatives. - How we viral test to outgrow all their competitors. - How we scale profitably. And much more. Again, if you prefer reading, here's the google document: https://lnkd.in/dfP4wpSJ If you prefer video: https://lnkd.in/d_hwYFZr

Eye-catching Excellence: Our custom awning for Cohen’s Fashion Optical not only frames elegance but doubles as a visual landmark. Because, let’s face it, in the optical business, seeing is believing—especially when the awning is in the first frame of your vision ! #innovation #digitalmarketing #creativity #markets #marketing #socialnetworking #branding