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Back in 2021 while interviewing with HYPEBEAST they requested that I demonstrate the ability to design an end to end #gotomarketstrategy (#GTM) document for a prospective collaborative release in partnership with adidas Originals to launch their HBX New York City location. Within this document I utilized my experience as a #marketingspecialist for brands like New Balance and Green Label, and my foundations in #streetwear to address the below goals presented to me in the prompt for this exercise: – Demonstrate a GTM strategy capable of achieving complete sell through of 100,000 pairs of a #collab model ONE week out from October 9, 2022 “National Sneakers Day” in the US; – Position three exclusive sock styles as up-sell items; –Introduce my original “Cultural Catalyst” content series as a vehicle for a long-term collaboration between Adidas and Hypebeast – Understanding the current "neo vintage" moment in lifestyle footwear and landing on the Adidas “Hook Shot” as a model that the brand could leverage to seize on the moment classic hoops silhouettes were and are still having to this day. Enjoy, share and send over any feedback! *This was done on my own with no assistance in any capacity.* #marketing #sneakers #marketingstrategy #marketingprofessional #sportswear #nfts #footwearcollaborations #strategy

“Oregon is an inspiration. Whether you come to it, or are born to it, you become entranced by our state's beauty, the opportunity she affords, and the independent sprit of her citizens." -Tom McCall New 1859 Onward blog post on Oregon's outdoor sector. There are two broad components to this industry: 1) tourism and recreation and 2) gear, apparel, footwear, and other products. Click on the link below to see how this growing sector is contributing to the state's economy. https://lnkd.in/gXzywwpZ

𝗪𝗵𝘆 𝗔𝗱𝗶𝗱𝗮𝘀, 𝗶𝘀 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿 𝗵𝗮𝘃𝗶𝗻𝗴 𝟮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗹𝗼𝗴𝗼𝘀 ? These logos represent different aspects of the company's history and brand identity. 𝗧𝗵𝗲 𝗧𝗿𝗲𝗳𝗼𝗶𝗹 𝗟𝗼𝗴𝗼 : - The Trefoil logo is the original Adidas logo, introduced in 1971. It features a stylized three-leaf shape, representing diversity and unity. This logo was designed to symbolize the company's heritage as a sports brand and its commitment to performance-oriented products. The Trefoil logo is often associated with Adidas' classic and retro products, evoking a sense of nostalgia for the brand's early days. 𝗧𝗵𝗲 𝟯 𝗦𝘁𝗿𝗶𝗽𝗲𝘀 𝗟𝗼𝗴𝗼:- The 3 Stripes logo is another symbol associated with Adidas. It consists of 3 parallel stripes running horizontally across a shoe or garment. This logo represents the company's focus on performance and innovation. It was introduced in the early 1950s and became synonymous with Adidas products, particularly in the realm of athletic footwear. The 3 Stripes logo has become an iconic and recognizable symbol of the brand's sporty and dynamic image. #adidas #brand #lifestyle

GT-2160. THE STORY BEHIND AN INSPIRATION Please, read to the end to understand how powerful is the design process behind the new GT-2160TM TOMO SMU inspired by Kogarashi. We talk with part of the ASICS design team to uncover the story behind the new edition of the GT-2160. They’re Arlette Schereurs, Senior Footwear Specialist at ASICS EMEA and responsible for design and development of Collaborations and SMU’s, and Maisie Reid, who works on the ASICS Sportstyle product team in Europe. After 16 years working at ASICS, Arlette remains “fascinated by its brands, people and culture”. Maisie joined the team 4 years ago, and she works from Amsterdam, where the European headquarters are located. Both of them work closely on designing & developing European collaboration and SMU projects. These subjects drive us towards the new GT-2160TM. This silhouette is the result of a collaborative process with 9 retailers that represented the first face-to-face meeting since covid. “Alvaro and Krzys from our Marketing department came up with the idea of doing a workshop with multiple accounts. [...] We brainstormed and landed on a collaboration of like-minded people in our field. Not competitors, because on this day, they were teammates striving to make the best concept and product possible. And they did just that.”, Arlette shared. 'Kogarashi' is a Japanese word for the moment when winter is approaching, and trees change color and lose their leaves. But Kogarashi is also the calm discovery of what is to come, a state of calm that allows you to perceive details that others would miss. It is the sign that indicates the end of a stage. The time and way in which this silhouette was designed, has a lot of meaning and a connection to the term it embodies. A new beginning was clear after the whole separation covid stage. Joining different markets in Europe and collaborating to create something unique was a really powerful experience. Thanks for sharing the process with #footdistrict and to let us “give even more love to the new AW23 product”: GT-2160TM TOMO SMU inspired by Kogarashi, available only at TOMO stores that participated in the workshop and released now at the 'kogarashi' stage. Full interview here: https://lnkd.in/eJKzGgCH #footdistrict #ASICS

How Adolf Dassler Made Adidas Into One Of The World’s Most Valuable Brands And How He Became A Billionaire? No one exemplifies the humble beginnings of some of today’s greatest brands more than Adolf “Adi” Dassler, Adidas founder. In a little German town called Bavaria, Dassler’s shoemaking career had its start in his mother’s bathroom. It was then that Dassler started creating and tinkering with shoes and made the decision that he wanted to create the best sports footwear for athletes. https://lnkd.in/eq3JcBgt #adidasindia #brands #Billionaire #shoecompany #footwear #leadership #athleticshoes #recognition #HighQuality #partnerships #Olympics #sportsmarketing #innovation #technology #brandreputation #successstory TYCOONSTORY adidas

Adidas Could Benefit From Nike’s Innovation Struggles, Morgan Stanley Says Full Article Link >>> https://lnkd.in/g6ukmqdg Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts. HT Image Evolving trends are seeing people trade their chunky basketball sneakers which have helped build the Nike brand for more casual, gum rubber-soled terrace style Adidas sneakers, analysts including Edouard Aubin […] . . Latest IND . . . . #trendingnews #newstrending #trendingtopicnews #lifestyle #business #news #healthylifestyle #smallbusiness #supportsmallbusiness #lifestyleblogger #luxurylifestyle #businessowner #businesswoman #smallbusinessowner #businessnews

Adidas Could Benefit From Nike’s Innovation Struggles, Morgan Stanley Says Full Article Link >>> https://lnkd.in/gzz2wgBw Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts. HT Image Evolving trends are seeing people trade their chunky basketball sneakers which have helped build the Nike brand for more casual, gum rubber-soled terrace style Adidas sneakers, analysts including Edouard Aubin […] . . Latest IND . . . . #trendingnews #newstrending #trendingtopicnews #lifestyle #business #news #healthylifestyle #smallbusiness #supportsmallbusiness #lifestyleblogger #luxurylifestyle #businessowner #businesswoman #smallbusinessowner #businessnews

👟🚀 Step into the Future with Nike's New 3D Sneaker Launch! 👟🚀 Hold onto your sneakers, sneakerheads! 🙌 The future of footwear just landed, and it's mind-blowingly awesome. Introducing the all-new Nike [Sneaker Name], taking innovation to a whole new dimension! 🌌🔥 Behold our jaw-dropping 3D billboard, popping up in the heart of the city. 🏙️ Get ready to witness the future of sneakers in stunning three-dimensional glory. With every angle, every curve, and every detail, these kicks are ready to redefine your sneaker game. 📈👟 Experience the ultimate blend of style and technology as you're drawn into the intricate design, unparalleled comfort, and unbeatable performance. It's like wearing a piece of art that's engineered for excellence. 🎨👟 Get your sneaker senses tingling and your style elevated as you prepare to step into the future. Are you ready to lace up and take the streets by storm? 💥🏃♂️ Tag your fellow sneaker enthusiasts, spread the word, and let the countdown to the official launch begin! Stay tuned for more updates on where you can grab your pair of these revolutionary kicks. 🔜👟✨ #Nike3DLaunch #StepIntoTheFuture #NewSneakerRevolution #Marketing #advertising

👟 Adi Dassler: Crafting Excellence in Sports Footwear Adolf “Adi” Dassler, the visionary behind adidas began his journey in a Bavarian washroom, determined to craft top-notch sports shoes. 🌟 👣 Customer-Centric Innovation: In a sea of shoemakers, Dassler stood out by actively seeking feedback from athletes. His focus on understanding their preferences and pain points paved the way for a customer-centric approach. 🚀 Founding Adidas: In 1949, at 49 years old, Adi Dassler officially registered “Adi Dassler Adidas Sportschuhfabrik,” marking the birth of a brand that would redefine sportswear. The iconic three stripes debuted the same year. ⚽ Triumph in 1954: Adi Dassler’s vision materialized when the German football team won the World Cup in 1954 wearing Adidas cleats. This historic victory echoed globally, propelling Adidas into the limelight. 🌎 Global Sportswear Icon: Adidas has evolved into an international powerhouse, synonymous with high-quality athleticwear. Dassler’s commitment to creating the ultimate sports shoe remains a cornerstone of the brand. 🤝 Customer Trust and Innovation: Dassler’s success lay in his dedication to meeting athletes, listening attentively to their needs, and a constant commitment to innovation. Adidas became a brand athletes trust. 🏆 Enduring Legacy: Today, Adidas continues to be a household name on sports fields worldwide, a testament to Adi Dassler’s customer-centric approach and his profound impact on the world of sports footwear. 👟✨ #adidas #sportsdesign #innovation #customer #satisfaction #allovertheworld (Source: online.hbs.edu) Follow Winchase for more such information.

JUST DO IT:THE CULT OF NIKE. Chapter 4: Innovation Era: Bowerman's Waffle Sole. The early years of Nike were marked by a commitment to innovation, and one of the most revolutionary contributions came from co-founder Bill Bowerman—the invention of the waffle sole. This chapter explores how Bowerman's ingenuity and experimentation led to a groundbreaking development in athletic footwear. Bill Bowerman, always seeking ways to enhance athletes performance, tinkered with various materials and designs. In a moment of inspiration, he used his wife's waffle iron to create a sole with a distinct waffle pattern. This unconventional approach resulted in a sole that offered improved traction and weight distribution, addressing key concerns in athletic shoe design. The chapter delves into the initial challenges and successes of implementing the waffle sole in Nike's product line. The innovative design not only improved performance but also set Nike apart from competitors, establishing a reputation for pushing the boundaries of conventional shoe technology. As athletes began to experience the benefits of the waffle sole, Nike gained traction in the market, solidifying its position as a brand at the forefront of athletic innovation. The waffle sole became a symbol of Nike's commitment to providing athletes with a competitive edge, setting the stage for future advancements in footwear technology. This chapter highlights how Bowerman's inventive spirit laid the foundation for Nike's culture of continuous innovation. #startup #nike #strategy