When embarking on The Dead Rabbit's expansion, our initial choice, as many are aware, was New Orleans. However, our planned debut in NOLA failed to materialize due to a confluence of challenges. Yet, we leveraged this setback, a method I consistently apply to every obstacle, to thoroughly analyze its root causes and extract invaluable lessons to improve our decision-making process moving forward—or, to echo Samuel Beckett—“fail better.” This introspective phase prompted us to clearly define and articulate the essential requirements for The Dead Rabbit, both at the store and market levels, to maximize our chances of success.
At the store level, we require operational footprints ranging from 5,000 to 10,000 square feet to accommodate our extensive back-of-house requirements and sufficient front-of-house spaces essential for revenue generation. After the New Orleans experience, our focus has shifted exclusively to second-generation stores to mitigate capital intensity or first-generation locations with adequate provisions for tenant improvements. Furthermore, every Dead Rabbit store must resonate with the architectural identity of its host market, exuding distinctive character and offering substantial street-level presence to effectively cater to our customer base and primarily situated in central business districts teeming with commuters, residents, and tourists.
At the market level, our strategy centers on major American metropolitan areas, which I classify as 'Eater Cities'—prominently featured on Eater's platform and characterized by dense concentrations of our core customer demographics. These cities boast vibrant bar and restaurant scenes indicative of an appreciation for well-executed concepts. Additionally, we target markets with a robust Irish expatriate community and a thriving Irish pub culture, which, fortunately, with the strength of the Irish diaspora in America coupled with the ubiquity of Irish pubs, affords ample room for growth for our company.
Tomorrow, I will delve into how Austin emerged as our preferred choice for The Dead Rabbit's inaugural location outside of New York, detailing the factors that led to this decision.
Owner, WG Communications Group
1wYour relationship with Angi for putting the products together is absolutely terrible and so is your customer service. I ordered patio furniture and it was delivered on April 16th. I also purchased the assembly as well. the day of the assembly the person texted me to call that person who was going to assemble it. He then proceeded to tell me that if I don't cancel it and pay him directly he won't show. he said he did not care if I reported him and this is how he was building his handyman business. I had to find someone else to assemble it and was never refunded my $199. I have been promised over and over that it will be sent to my original for of payment and it keeps getting held up. I am on hold for an hour each time to get my refund and it never comes and every time they say it should have been done and no clue why it has not. This is beyond unacceptable to not get a refund almost three months later. I am reaching out because I am at a complete loss at this point. How do you run a business like this? Please let me know how you can help. I am trying to not send in a horrific review. I am a business owner and understand how that effects a business.