We’re excited to share our CTO’s Fred Pinczuk latest article, 'An Exercise in Greenwashing,' published in the "Bioplastics" magazine! 🌿
Dive into the deceptive practices that mask true sustainability efforts. Amidst the sea of green icons and eco-friendly slogans, the reality of plastic usage contrasts starkly with the promises of recycling as the ultimate solution.
In the article, Fred explores how states like California are making strides with legislation such as SB54, while the petrochemical industry and consumer goods giants resist mandates that could impact their profits. Despite the fervor for recycling, plastic consumption continues to outpace recycling efforts, revealing the need for genuine, sustainable solutions that align with consumer preferences.
Read more at https://lnkd.in/giPMEbNc
#Greenwashing #Sustainability #Bioplastics
Senior Supervisor at WestRock Company
2wThat is good on all fronts. The next big step for Westrock could be the replacement of Styrofoam with recyclable corrugation. That will be a world changing event. Cannot wait to see the start of this.