๐ ๐๐๐๐๐ซ๐ ๐ฐ๐๐ฌ ๐๐ญ ๐๐ฉ๐ฉ ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง ๐๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐ข๐ง ๐๐๐ฐ ๐๐จ๐ซ๐ค ๐ญ๐จ ๐ฉ๐ซ๐๐ฌ๐๐ง๐ญ ๐จ๐ง๐ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฅ๐๐ญ๐๐ฌ๐ญ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐ซ๐๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ! ๐
David Talbot, our ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ, and Alizรฉ Perrier, our ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐๐, shared at ๐๐๐ ๐๐๐ ๐จ๐ง ๐๐ฎ๐ง๐ ๐๐ how they use the Streak to increase retention and encourage consistent user engagement through the psychological principles of habit formation and commitment.
๐๐ก๐ ๐๐ญ๐ซ๐๐๐ค ๐๐ญ WeWard:
๐Tracks consecutive days of a specific activity, like walking
๐ง Leverages habit formation and engagement principles
๐Provides users with a sense of achievement and motivation
Yves Benchimol, our ๐๐๐, discussed with Alex Meredith, ๐๐จ-๐
๐จ๐ฎ๐ง๐๐๐ซ of honest., Andrew Tsui, ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ ๐จ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ at CNN and Sukriti C., ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ง๐๐ ๐๐ซ at DoorDash about:
๐Product-led growth strategies
๐Techniques to increase adoption and engagement
๐Customer-centric case studies
Thank you to Emily Hazlewood for organizing such an event, and thank you to the APS partners, including Lou Salfi, ๐๐ก๐ข๐๐ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐๐๐ข๐๐๐ซ of Stream, ๐๏ธ Jonathan Reich ๐๏ธ, ๐๐ก๐ข๐๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐ ๐๐๐๐ข๐๐๐ซ of ZEDGE, and many others.
#AppPromotionSummit #WeWard #MobileMarketing
Yves Benchimol Tanguy de La Villegeorges Nicolas Hardy Marie-Sophie Koeberlรฉ Marie-Charlotte Dautel Julien Rousseau Alfred Chwat Kim Rosario Surya Sylverius Jessica Schuenck de Melo Justine Roditis Josรฉ-Luis Lopez Aurรฉlien Moreau Laura Lavergne Nathalie DRAY Giulia Scavini Charles Parent Jean Le florian Marckmann Manon Le Roux Julien Henry Estelle Bourgoing Marion Lingard Mรฉlody Billaud David Talbot Alix Glandier Valentine Lesueur Arnaud Dal-Mas Arnaud de Saint-Exupery Fatim Karamoko Elisa Bazil Olivier Mathieu Dorra Dhouib Frรฉdรฉric Dinand Hafsa Assif Alice Bruco Chloรฉ Amar Robin Thevenet Kelly Benchimol Adrien Giraud Maria-Antigoni Giannouli Alizรฉ Perrier William Klein Kaรซnaath Hosany-Cordier Marie Paccalet-Magat Rob Jenis David Margoses