WFA’s Post

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“Most #CMOs struggle with the same challenging equation: our ambitions are bigger than our resources. And we’re not prepared to cut down on our ambitions. Therefore, we need to find a way to compensate for the lack of resources. That’s where #ExternalPartnerships can come in: they help us boost innovation and growth." Full house this morning for the WFA #CMO Forum at the Mastercard Villa here in Cannes 👇 🔴 🟡 #CannesLions2024 #GlobalMarketing #BetterMarketing Robert Dreblow Julia Kraft Stephan Loerke Cannes Lions International Festival of Creativity

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