WFA’s Post

David Beckham needs no introduction, neither does Wimbledon, arguably neither does the infamous British summer weather - introducing this fabulous Wimbledon campaign by Stella Artois, 'When It Rains, We Pour' 🎾 ☔ If you are lucky enough to be at Wimbledon this year, check the link below and let David Beckham demonstrate how your pint could be covered. #digitalmarketing #zappit #mobilecoupons #wimbledon #stellaartois #martech

A global sports star - David Beckham ✅ A premium beer brand - Stella Artois ✅ A great British sporting event - Wimbledon ✅ The British summer weather - A mix of sunshine and rain ✅ If you can't create a brilliant campaign with these four ingredients and poke a bit of fun at the same time, then you're doing something seriously wrong! AB InBev, Stonegate Group and Alight Media - Great team work, we've enjoyed working with you on this 🎾🎾🎾 https://lnkd.in/epZKF76s #shoppermarketing #marketingstrategy #zappit #customersatisfaction #mobilecoupons #martech #rateofsale #sampling #producttrial #1pd #cashbacksolution #instantcashback #groceryretail #cashbackmarketing #experiential #ontradesales #retailtech #fmcgsales #salesboost #hospitality #wimbledon24 #stellaartois ZAPPIT | Powering mobile coupons and instant cashback across retail & hospitality

So May 2024 marks 12 months that that we have been collecting UK Gin Off trade data at EDVLabs.io. In that time we have: - Identified 852 retailers who sell Gin - Identified 1267 different Gin brands available in UK market - Track more than 10,000 unique Gin sku's weekly - Collected more than 1.26 Million individual datapoints on Gin Why do we do this? Having personally seen how data can be leveraged to help deliver growth. At EDV Labs, we believe that emerging and challenger beverage brands should also have access to the latest market data and insights to help harness their speed to market advantage and make better, faster decisions. Helping them to save time and allocate resources more effectively. If you are a UK Gin brand looking to: - Identify new retailers to target - Create compelling commercial to support key retailer sell in - Channel Strategy development that give you a competitive advantage - Plus many more We would love to chat just DM me on LinkedIn or email us on hello@edvlabs.io #EDVlabs #commercialinsights #data #gin

RangeMe Premium subscriber Sophia Karbowski, Co-Founder of realsy, had private face-to-face meetings with retail buyers during her first in-person ECRM session in Chicago. Here she shares what the experience is like, and how it differs from traditional trade shows. Her observations: ➡ ECRM brings the buyers to YOU ➡ Your time with them has no distractions ➡ There are TONS of networking opportunities in between your buyer meetings If you want to learn more about ECRM sessions - message Sarah Davidson or drop a comment below and we'll reach out to you! #cpg #retail #food #snack #ecrmrangeme

We invite you to read the interview that our Sales Manager, Pascale Laurier, was recently featured with a prominent French economic newspaper, Capital France, to gain an insider's perspective on our market strategies and vision for the future. Dive into the insightful discussion here: https://lnkd.in/dEncsr8G #MarketInsights #FrenchMarket #InnovationInBusiness #PackagingSolutions #cosmeticspackaging #packaginginnovation

I'm thrilled to announce the release of the second installment in our latest blog series, Foley’s Healthy F&B Series: A Primer for Emerging Companies. In this article, we delve into the critical initial steps necessary to introduce a new product into the competitive U.S. market—specifically, identifying and understanding the regulatory authorities that oversee your product. Navigating this landscape is not always as straightforward as it might seem, but rest assured, we're here to guide you through it. Click here – https://bit.ly/3MGfQhv to discover Who Regulates My Product? alongside our first installment, IP Primer for Emerging Healthy F&B Companies.   #FoodandBeverage  #EmergingCompanies  #RegulatoryCompliance  #ProductLaunch  #HealthyEating

I'm thrilled to announce the release of the second installment in our latest blog series, Foley’s Healthy F&B Series: A Primer for Emerging Companies. In this article, we delve into the critical initial steps necessary to introduce a new product into the competitive U.S. market—specifically, identifying and understanding the regulatory authorities that oversee your product. Navigating this landscape is not always as straightforward as it might seem, but rest assured, we're here to guide you through it. Click here – https://bit.ly/3MGfQhv to discover Who Regulates My Product? alongside our first installment, IP Primer for Emerging Healthy F&B Companies.   #FoodandBeverage #EmergingCompanies #RegulatoryCompliance #ProductLaunch #HealthyEating

RangeMe Premium subscriber Sophia Karbowski, Co-Founder of realsy, had private face-to-face meetings with retail buyers during her first in-person ECRM session in Chicago. Here she shares what the experience is like, and how it differs from traditional trade shows. Her observations: - ECRM brings the buyers to YOU - Your time with them has no distractions - There are TONS of networking opportunities in between your buyer meetings If you want to learn more about ECRM sessions - message Sarah Davidson or drop a comment below and we'll reach out to you! #cpg #smallbusiness #food #grocery #ecrmrangeme Teresa N. Kurt R.

As delegates return home from the Confex Ltd Conference, we wanted to share some of the headlines from Tom 's presentation on Saturday, when he shared a performance update based on: - Confex Data Insight service, powered by TWC Group - TWC Group's SmartView Convenience independent convenience market read - Mealtrak out of home consumer tracking ⭐ Sales performance for Confex members (measured by Confex Data Insight) is outperforming the foodservice and convenience market performance 🎉 ⭐ Market conditions are hard but consumers are still eating out and buying #foodtogo As employees continue to increase the amount of time spent in their workplaces, data from Mealtrak evidences an increase in those eating food-to-go at their desks (+25%). as well as an increase in those eating with colleagues (+17%) ⭐ Within convenience retail, we are seeing a successful shift to higher priced PMPs, ensuring sustainable margins for all (& continuing to offer value reassurance to the consumer); evidence of trading up; and proof that impulse purchasing is still very much happening in the channel. We also announced that more wholesalers are joining the Data Insight service imminently... watch this space for more information! #ConfexConference #ConfexConference23 #Buyinggroup #data Tom Gittins, Jessica Douglas, Martin Williams

Thank you for joining us this year as a Gold Sponsor! We can't wait to hear how you are successfully aiding your clients in the food & beverage industry by getting them proactive with technology and data. Interested to hear more about how TraceGains can help you get ahead of the curve? Reach out to the team directly to see how you can 'Catch things before they fall!' #data #technolog #digitalstrategy #leveragetechnology #digitalstrategy #AI #networkeddata #businessmetrics