Wes Hather’s Post

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CPO @ FullContext.ai | Prodgineering co-founder of Outreach.io

The early days of founding Outreach was a bumpy ride. At one point we were 7 pivots deep with 3 weeks of runway in the bank. Here's how we survived: 1. We convinced our investors our 8th pivot was "the one." Before this pivot, we were a tech-focused recruiting marketplace called GroupTalent. We had spent 3 years throwing everything at the wall trying to get growth, but nothing worked. We had one more idea. To help us source developers and designers to join our talent pool, we built an internal tool which allowed us to send personalized emails at scale. The reply rates to these emails were off the charts, and we found that other recruiters wanted to buy the tool. This tool eventually became the first version of Outreach sequences. Our investors had no reason to believe this pivot would be any different but they gave us one final shot - which gave us enough time to prove out an MVP. 🙏🏼 2. We had each other’s back. Most startups die of suicide, not murder. Being founders is more than just a working relationship. It’s like a marriage. You’re with each other sometimes 16 hours a day and you need tools to get through the lows. The four of us made time to get together every friday over drinks, and talk about the highs and lows of the week. And not just team-level highs and lows, we did individual-level highs and lows about each other which prevented little issues from festering and made us stronger as a team. 3. We found our “Founder Market Fit.” Before Outreach, we were basically recruiters that could have run GroupTalent off of a spreadsheet. We built a ton of tech for a problem that didn’t need it. For example, we built a really cool workflow and matching automation engine that tried to intelligently match talent up with projects. But we didn’t have the scale to warrant this investment. GroupTalent was a bad product fit for our team. The value we were selling at the end of the day was the talent itself, not the tech. But with Outreach, the value was the tech and building the tech was our superpower. Once we figured this out, we were seeing a much higher ROI. 4.  We obsessed over our customers. With Outreach, we had customers since day 1 and boy did we listen to them. We were all doing customer support in the early days and built very close relationships with them. It was nice having customers finally care about the tech we were building and we were thankful for it. (Queue up our 2014 Thanksgiving video) Being so close with our customers helped us build the right product out of the gate and build up a loyal following for years to come. LOTS more to go into later, but these were the major themes that got us to the next milestone as a company.

Radz 🚀

AI + CX & Customer Service = Profit Centre @ UNTUCKit👔 & FTD🌷 Voice AI that: ⬇️Cost Per Call 🤖Automates Tier 1 Calls (WISMO) 🕰️24/7 Support | xPagerDuty (IPO) | Mental Health x Justice Reform | #TrustTheProcess

1mo

This needs way more attention, commenting again. What were those 7 pivots?

Radz 🚀

AI + CX & Customer Service = Profit Centre @ UNTUCKit👔 & FTD🌷 Voice AI that: ⬇️Cost Per Call 🤖Automates Tier 1 Calls (WISMO) 🕰️24/7 Support | xPagerDuty (IPO) | Mental Health x Justice Reform | #TrustTheProcess

1mo

The Outreach story needs to be its own book. Remember one of your investors telling me of the origin story. So many incredible insights of how/why email isn’t as effective as it used to be. Remember it being implemented at Tulip by Krista Caldwell. 2014-2019 was a wild time. Miss that era of SaaS. Also funny how Slack, PagerDuty, Shopify and Outreach are all tools built for internal use that became businesses sold to other organizations. #solveyourownproblemsfirst Tanner Baldwin check this out

Shauna Banning

Field Programs Manager | Sales Programs, Activations, Optimizations & Revenue Strategy

1mo

Always loved and appreciated the energy when you were all together! Magic! Plus a whole lot of sweat equity and pivots. Thank you for all of it!! :-)

Tom Thomas

Founder & CEO at Votegrity

4w

This needs to be required reading for every accelerator, startup competition, and related topics got an idea forum… resilience and pivots or don’t even take the first step towards begin. So well put!

Gordon Hempton

CEO @ FullContext.ai | Building an AI-powered SDR

1mo

Miss these days, what a ride!

Andy Mewborn

CEO @ Distribute.so → Deal Rooms. But Better.

1mo

When you get into the weeds of this story it’s pretty loco

Samuel Sunderaraj

Revenue Consultant / Advisor / Building

1mo

Great post! Hard to imagine its already been 10 years since the great pivot 😀 Excited for what you and Gordon Hempton are building.

Kelly Rogers

Co-founding Partner & CMO at multi-award-winning SDWAN & SASE Solutions - UK, EUROPE & SA

1mo

Attention to detail all the way.

Graham Ralston, Esq/CPA

GTM + AI | Buyer Experience | Demo Automation | Attorney/CPA

1mo

Excited to hear more about the journey!

Eddie Ham

5 x Sales Leader | Deal Closer | Outreach Strategy and Content Master | Cold Calling Expert | SaaS Seller | Sales Pipeline & Market Share Growth | Master Negotiator | Networking Expert | Team Collaborator | MEDDIC

1mo

Oh man, I would have loved to be a fly on the wall with those early brainstorming sessions over drinks! 😁 The highs and lows of the week, man those were cool sessions!

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