Helen Christopher FCIM Chartered Marketer’s Post

👀 There are many stereotypes about marketeers. Also about people doing business. And I don’t like stereotypes. 🚫 Honestly speaking I believe that’s why I struggled in the corporate world. Because I didn’t fit. How many of you had the same feeling? In my world of marketeers, people think we all are: 🔶 Creative minds who develop innovative advertising campaigns (we’re not all Mad Men). 🔶 Workaholics who just want to spend day and night working because it’s the only thing that make us happy. 🔶 Strategic, not every marketeer enjoys understanding how the corporate strategy is linked with marketing and communication, some of them are better on execution. 🔶 Analytic, most of the marketeers care about return of investment but some of them are more obsessed than others. 🔶 Social Media nerds, if you’re a millenial, you’ll know what I am talking about. Not all marketeers are every single time posting what they are doing in socials, some of them (like me) see it much more as part of the business. Said that, the truth is that most of the times we all have a mix of this qualities. I consider myself: 50% Strategic 30% Analytic 20% Creative 10% Social Nerd (0% workaholic, I has enough trauma in the past) 🤣 I told you I don’t like streotypes right? How many MedTech marketeers you know with an afro hair? PD My son says I don’t look as an entrepreneur now. 🤷♀️

How to be a "bitch" in Marketing: - Say no - Don't apologise (especially women tend to this all the time for everything) - Set boundaries on your time - Get stuff done - Stand up to sexist remarks - Be confident (or fake it till you make it) - Dress to impress - Take decisions and defend them - Question & suggest how sales can be optimised with marketing - Support yourself and your team (like you would with your best friend) - Raise your hand to lead - Take risks and learn from them (good & bad) - Rethink the term "bitch" into a positive trait, meaning you don't hold back … Have a badass day!

Our marketing philosophy 📌⁣ There are many approaches to marketing and more than one path to success. Here's ours: 🍋 Sustainable Marketing your business should not be all-consuming; you should be able to take a holiday without missing a step in your business. Del Mar means by the sea, and that's where we want you to be. 🍋 The law of attraction We use and teach the inbound marketing approach, where a brand attracts the right customers to them rather than pushing out messages hoping to catch someone. You will never find us cold calling, bulk sending or trying to convert a cold audience. 🍋 Multi-channel marketing There is much more to marketing than social media, and over-reliance on social media is a problem among small businesses. Social media marketing is no longer easy or free, and we are at the mercy of these platforms. Instead, we promote a smart mix of paid, earned and owned channels. 🍋 Ethical marketing practices Our industry has the power to do good and evil. Campaigns have started movements and changed minds, but some bad agents use marketing to manipulate, deceive and shame. Those gurus are not welcome here. 🍋 Relationship building Trust is the ballgame for marketing, and trust is built through relationships. Chatbots have their role, but we will never stop talking to our customers one-on-one and neither should you. We're not for everyone, are we for you? #marketing #marketers #marketingtraining

You'll never get 👇these 👇 tactics when you work with me! How to be a bottom-of-the-barrel unethical marketing moron: - Create unnecessary hurry and make your customer panic buy something they probably didn't need, and regret it later - Make wild claims about "environmental impact" or "health benefits" without the science to back them up - Develop unclear pricing that fools people into a false sense of security - Use stereotypes in your adverts - Hound the prospect. Phone them, email them, text them every hour, slide into their DMs. The harder you try the better - Make really excellent sounding promises that you won't be able to keep - Leverage someone else's intellectual property for your own gain - Keep sending emails to people that have already unsubscribed - Surprise your prospect with frequent hoops to jump through. Perhaps turn your website into a popup circus where the visitor can't find what they want - Exploit vulnerable audiences with offers they don't need - Copy your competitors - Show heavily edited images of your product to enhance its real-world capabilities and make it seem better than it actually is There's more... I just got bored of writing this list because it depresses me that *some* people truly think these things are examples of "good marketing". Bleugh! #NotAllMarketers Bottom line is, marketing is one of those industries that gets a bad wrap because so many marketers choose to focus on what they can get (higher profit/exceeding targets etc) and not on what actually matters (developing long term/trusted relationships, brand loyalty and uniting people/profit/planet/purpose). If you're an ethical brand seeking an ethical marketer. I'm your gal. Does your brand need an ethical tszuj? Send me a DM or check out my website for more info #ethicalmarketing #purposeful #sarcasm

Marketers in different companies have been putting a lot of effort into promoting their brands, which is good. The worrying trend is how some companies do not care whether they will trend for the wrong reasons or not. What happened to ethics? Why would you concentrate on doing an advertisement to mock your competitors? Why would you not care about the different age groups in society? My question has always been: Before an advertisement is released to the public, does it go through a team to check whether it's good?  If you want to do better than your competitor, why not do a competitor analysis, check the market gap, and fill it? #marketing #socialmediamarketing #marketingethics

One of the most critical skills in Marketing that I've picked up (and still practising to this day) is the art of Reflexivity. It's about self-awareness and recognising that I am part of the social world that I am currently studying as part of my Master's, and ultimately taking into my professional world as a Marketer. It involves examining and being consciously aware of the assumptions and possible preconceptions that you might end up bringing into your research. Of course, we all have subconscious biases that we need to be aware of and that's why it's so important - this could potentially shape the outcome and conclusions. Also being aware about the relationship you have with those you are gathering research from is vital. Even down to how you present yourself as a person could impact the way they behave, as well as their responses. And this is a vital skill for any marketer out there. We're trying to gather customer insights. Our conclusions from this and how it affects our Marketing strategy require us to be aware of any biases that may be present when we're reviewing and analysing our data. We have to stay in line with what we're hearing from customers and not derail the conclusions with our preconceived biases. That is demonstrating the true value of client-centricity. #b2bmarketing

(1) marketers must have a vision to improve outcomes that are present in the community in which they seek to restore, (2) marketers need to engage with profession their education in order to progress true conservative ideals, (3) marketers need a responsible team to effectively change the heat of their effort, which means employing a method of reporting data to the prospective business goal and overcoming any challenges to entry or access to a resource. (4) marketers must aim to produce character by adjusting the environmental conditions to be more malleable to logical context, this means the shift should be on marketing while never forgetting the foundational theory that customer relations work. and (6) marketers need marketing activity to prove the elements of a relative debate, this means that integrity will be the future standard of a norm and moral code; that ethical value will be stable compared to virtue, and that imagination will take the marketer pass his external position into more internal expectations such as a principle of behavior that agrees with the consensus to demand a conflict to change itself only by implementing the plan in evolving culture. These are the tenets of marketing. The result is just as good as the potential for we all know that marketing occurs before any product or service is produced or sold.

Aggressive advertising doesn't work anymore. Ethical marketing does 🙌🏻 Consumers are more likely to be attracted to brands that align with their values and aesthetics, rather than those with the loudest advertisements. Intrusive pop-ups (”Last chance to buy!”) and pushy sales tactics are often met with skepticism, especially by Generation Z who can quickly sense when they are being sold to. However, sales-oriented content is not necessarily bad as long as it is used with transparency and integrity. When done right, it can be a powerful tool for connecting with clients and explaining the value of the product. Nowadays, brands thrive on loyal communities they create by investing in creating valuable and engaging content. Therefore, brands need to invest in SMM managers and brand strategists *space for self-promo here ✨* So, what do you think about ethical marketing? Are you currently using it in your job? Please share your thoughts in the comments section! #EthicalMarketing #BrandStrategy #Marketing

Smart marketers focus on the true game-changer factor: a deep understanding of human psychology. This isn't just an opinion, it's a strategic approach that only the best marketers master - here's why: 👉🏽 Decision-making processes are at the heart of consumer behavior. 👉🏽 Biases play a critical role in shaping buying journeys. 👉🏽 Adapting marketing strategies according to psychological insights is crucial for success. All consumers, regardless of the industry, have human brains. By working on mastering psychological principles, you're investing in knowledge that can offer exponential returns throughout your career. Consider how Ogilvy (🐐) effectively utilized 'loss aversion' psychology principles to boost KFC’s fries sales by 56%. Similarly, an app might communicate special subscription pricing for a limited time to active users during trial periods. Marketing based on loss aversion makes people feel like they're missing out on something, rather than getting something. This works well because we usually hate to lose more than we love to win. It all comes down to how people feel with every message in relation to their own desires. I know where my team will be investing more resources in 2024 😇

Did you know that as humans, we are hardwired to seek validation from others? This is especially true when making purchasing decisions. Why else would we seek out all those reviews before buying something? In psychology, this is known as the concept of social proof. While you may not have dozens of five-star reviews on Google, you can still harness the power of this phenomenon by letting your customers do the talking for you. As an example, let’s say you just helped a customer solve a really big problem. They are thrilled with your work. Why not interview them about that experience and turn it into a story? We have used this strategy for a number of our clients and then used our connections with the media to get those stories published. See an example here: https://lnkd.in/dmgpTtXV #B2BPR #RankinPR #humanpsychology #CEO #Marketing