William (Bill) Mobley’s Post

There's no denying that the UK media scene is a force to be reckoned with. The way they've embraced innovation and adaptability is truly impressive, and something we can all learn from. In today's dynamic environment, it's essential that we keep up with the latest trends and stay ahead of the game. One great example of a win-to-win situation is the streaming industry. By embracing new technologies and adapting to changing consumer habits, streaming companies have revolutionized the way we consume media. These are exciting times, and I can't wait to see what the future holds. #StreamingIndustry #Innovation #Adaptability #MediaTrends #ExcitingTimes

It's a big tent 🎪 By now you've heard all the wondrous things Unified Virtual Channel can help you achieve. (We're fans :) But have you read *how* it helps you achieve? How it helps you win? In this blog you can. It's for techies and generalists alike. Come one, come all. Step right up. https://lnkd.in/dSbK39U7 #streaming #solutions #ott

Today's problem comes from yesterday's solution. Over a decade ago, the very idea of "Anywhere Anytime" was the reason that video streaming services were developed to ride the digital wave. But today, one of the biggest issues is 'Churn.' Churn is an old nemesis of digital services, even when they were just value-added services provided by the telco. Pricing and the overall product-content offering will have an impact, but assuming they will make a significant impact on churn is a theory yet to be proven. It’s got everything to do with the nature of the business which allows the consumer to subscribe and unsubscribe without too much at stake. What perhaps is a better metric to invest at any given point is the base and engagement. They are eventually what will decide your investment appetite either in the business or in a specific market. #digitalbusiness #investment #metrics #engagement #videostreaming #strategy

Great insights in the blog below about Unified Streaming’s Virtual Channel product. Our own Media Torrente product is based on this very technology and is a great way to get started quickly with a hosted and integrated solution!

In July 2023, cable and broadcast TV dropped to a new low of usage in the U.S., while streaming is higher than ever, according to Nielson Market Research Broadcast and cable combined now accounts for less than 50% of TV usage, while streaming is at a record high of 38.7% of TV usage. Learn more about why you should get your content #streaming here: https://lnkd.in/dFjpbYM7 #TVCoins #CTV #AVOD #lineartv #tv

While it’s been evident for quite some that the future of cable TV rests on shaky ground, we are now seeing clear signs of the disruption the introduction of streaming and shifting viewing habits has had on the industry. #cable #tv #streaming #industry #future

According to Cord Cutters News, Cable TV & Satellite Companies lost over 6.9 million Subscribers in 2023. Cable TV Networks will lose $4 Billion in Advertising Revenue this year as Cord Cutting grows. Whether or not you're buying OTT/CTV today, JamLoop can help you with cost-effective, efficient & hassle-free campaigns. #ctv #connectedtv #streamingmedia #streaming #digital #media #advertising #marketing #mediabuying

Linear TV viewing falls below 50% for the first time, with streaming taking over the top spot. #TV #TVviewing #broadcastTV #streaming https://lnkd.in/gYbBebWa

From frequency capping to more effective measurement strategies, there are solutions that can empower CTV advertisers to drive superior results. And as live programming increasingly shifts to CTV, the programmatic ad industry must show that CTV can rival, and even surpass, traditional linear television through collective innovation and action. Click the link to read more from James Wilhite in AdExchanger: https://lnkd.in/e-BwaAD7 #CTV #Streaming #Programmatic #Advertising

Working for a linear/legacy media company that is navigating the shift to streaming - this is interesting stuff. Streaming...has grown from about a 26 percent share of viewing in June 2021 to 38.7 percent in July — a 48 percent jump. [L]inear TV, broadcast networks fell to just 20 percent of viewing in July (vs. 20.8 percent in June). Cable came in at 29.6 percent, down from 30.6 percent the previous month. For both, it was a low point since Nielsen began releasing its monthly platform rankings, which it calls the Gauge, in June 2021. In those first monthly rankings, broadcast and cable accounted for 63.6 percent of all TV use in the United States, whereas now it’s at 49.6 percent.