William Bailey’s Post

It is that time of the year again. Christmas lights everywhere. Carol songs. Gift boxes and lots more. Contrary to the way my generation grew up, Christmas holiday used to be about family and food. Hence, brands approached the target market using those elements. The tides have changed, and brands are now paying more attention to product branding alongside consumer perception. Remember that the essence of your marketing effort is to stand out in a crowded market. So, explore creative and innovative ways to add unique flavour to your brand. Here are some ideas for you: - Provide memorable customer experience for your customers this holiday - Encourage your customers to create User-Generated-Content using any of your products - Leverage on any trends that is related to the festive period - Just think out of the box to appeal to your customers. This month, we are offering premium content development services to business owners. Let's help you spice your products with appealing stories. Send us a DM! #contentDevelopment #contentmarketing #copywriting #contentwriting

Ever wonder why some people hesitate to buy? It's often because they're not quite ready. That's why we use email to stay connected, offer value, and build trust. Even when they're ready, people might still have doubts. Especially when it comes to big purchases. They need solid proof that what we offer works. Remember what Ogilvy said about respecting customers' intelligence? Flashy ads won't cut it. We need concrete evidence that our stuff delivers. Proof comes in many flavors. Talking up our greatness is nice. But as you know actions speak louder. Awards and qualifications help, but they're not guarantees. You might be thinking what about Testimonials? They're good, but not everyone's convinced. The real kicker? Seeing is believing. As experts, we need to let clients test drive our advice. That's why we share valuable content to prove our worth. But here's the twist: Our advice should make a big impact and deliver results quickly. It should give instant benefits or new ideas they're excited to test out. It's not always a walk in the park, but if we want folks to trust us enough to hit that "Buy" button, We've got to serve up the proof. #copywriting2024 #copywritingtips #copywritinghacks #emailmarketing #emailcopywriting

👻 Boo! Get Halloween marketing results that will make you jump 🎃 Today, you'll get to know how this spooky season can harvest your small business results by answering the following: 1️⃣ How to promote your business on social media this Halloween? 2️⃣ What are some examples of Halloween social media posts? 3️⃣ What should you post on social media for Halloween? Let’s brew up some small business social media magic with some Halloween email marketing slogans. 📍Halloween marketing slogans for any business: + [Your company name] witches you a happy Halloween + Gone haunting, be back in November + Sending you our best witches + Eat, drink, and be scary + Happy haunting! More Pumplicious slogans in comments 🎃👇. .______. ______. P.S. Hey, Hi, Hello Business owner, this is Ankur Mehrol your new fav Copywriter & Mareketer. I help you deliver compelling narratives that convey your YOUnique brand voice. DM me "Build" To outshine your business. Let's speak soon. . #halloween #emailcopywriting #marketing #spookyseason

Whether it's conveying complex financial information or promoting products and services, clarity and the correct channels are key to engaging and converting your audience. Our Managing Director, Adam Rock, explains why clear communication doesn't mean diluting your message… #financialmarketing #financemarketing #banking #copywriting #brandmarketing https://lnkd.in/er_zmKMZ

🚨GOOD COPY alert: Today is Bath & Body’s Works Annual Candle Day (IYKYK) For candle lovers, it’s the equivalent of Black Friday. Cramming as many $9.95 candles into our digital carts as we can. I can only imagine that it’s one of the company’s biggest money-making days of the year. And also one that puts their marketing and ops teams to the test. Still… They delivered an exceptional customer experience. Here’s the play-by-play of the email sequence I received this morning: 𝟳:𝟬𝟳 𝗮𝗺 I receive an exclusive ‘early access’ email inviting Rewards Members to shop early I’m not a Member, so I scurry to sign up. 𝟳:𝟯𝟳 𝗮𝗺 Woo hoo! I get a “You’re in line” to shop email:    𝘏𝘦𝘺 𝘧𝘳𝘢𝘨𝘳𝘢𝘯𝘤𝘦 𝘧𝘢𝘯, 𝘎𝘦𝘵 𝘦𝘹𝘤𝘪𝘵𝘦𝘥! 𝘠𝘰𝘶’𝘳𝘦 𝘪𝘯 𝘭𝘪𝘯𝘦 𝘧𝘰𝘳 𝘙𝘦𝘸𝘢𝘳𝘥𝘴 𝘔𝘦𝘮𝘣𝘦𝘳𝘴 𝘌𝘢𝘳𝘭𝘺 𝘈𝘤𝘤𝘦𝘴𝘴 𝘈𝘯𝘯𝘶𝘢𝘭 𝘊𝘢𝘯𝘥𝘭𝘦 𝘋𝘢𝘺. 𝟳:𝟰𝟭 𝗮𝗺 Yesssss…I receive an email saying it’s my turn to shop: 𝘏𝘦𝘺 𝘧𝘳𝘢𝘨𝘳𝘢𝘯𝘤𝘦 𝘧𝘢𝘯, 𝘐𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘵𝘶𝘳𝘯 𝘵𝘰 𝘴𝘩𝘰𝘱 𝘙𝘦𝘸𝘢𝘳𝘥𝘴 𝘔𝘦𝘮𝘣𝘦𝘳𝘴 𝘌𝘢𝘳𝘭𝘺 𝘈𝘤𝘤𝘦𝘴𝘴 𝘈𝘯𝘯𝘶𝘢𝘭 𝘊𝘢𝘯𝘥𝘭𝘦 𝘋𝘢𝘺! Each email was: 🕯️Clear 🕯️Easy to follow  🕯️ Wrapped in a warm-as-wax brand touch I knew exactly what I needed to do and how to do it. And I got to enjoy a bit of their brand personality in the process. 20 minutes later, I’m all checked out and dreaming “Sugared Pomegranate” and “Bergamot Water” dreams. Kudos to Bath & Body Works for this mini-masterclass in #EmailMarketing. Have any great examples of email copy to share? (I’ll put pics in the comments) #Copywriting #BrandExperience

🗓️ This is the best time of the year to be a Social Media Manager. If you play your cards right then you can impress the right clients with the right offers 📈 🤓 Here’s a few ideas to play around with for your clients leading up to Black Friday… + Promotional campaigns - think about how your client's offerings can tie in with Black Friday. + Engaging content that focuses on the current season - Make it fun & visually appealing that's tailored to Black Friday. + Strategic posts leading up to Black Friday. + Exclusive sneak peeks & offers. + Behind-the-scenes. + Interactive content. The end of Q4 is approaching, meaning new budgets are being discussed, time to sweet talk your ideal clients. So what are you doing❔ If you want to find out what your next move should be for the last 6️⃣ weeks of the year then I need you to message me right now for some resources.

A little risk can pay off in big ways. Back in April 2017, this cool ad campaign here was called 'Flipped' in Kenya. It was created for Mandevu Beard Care by the creative minds over at Y&R Agency. Seeing how a head full of hair got more of the limelight than beards, Mandevu wanted to switch things up a bit with its haircare for beards. So... the folks at Y&R came up with this ad that literally flipped the script, emphasizing that beards need love too. It's not your typical grooming ad, and that's what made it successful. The image grabs your attention right away. (And if it didn't, you might want to check your pulse) There's tons of ads out there that's fighting for our attention. But it's the ones like this that dare to be different, that cut through the noise like a hot knife through butter. So don't be afraid to color outside of the lines sometimes. It's okay to be: → Bold. → Quirky. → Interesting. Loosen up those legs of yours... And flex those ideas... So they can dance circles around the ordinary. ---- Like this kind of stuff? Follow me Nolan Daytona Daily Copywriting Tips & Tricks (With A Crush On Emails)

User-generated content has become a powerful tool for businesses, especially in an engaged community like Springfield, IL. It’s all about tapping into the wealth of experiences, stories, and feedback your customers naturally create and share. Picture this: every photo, review, or story your customers communicate about your products or services isn’t just a casual post; […] https://lnkd.in/g-cWqw7k

𝘋𝘦𝘤𝘦𝘮𝘣𝘦𝘳 2022  𝘐 𝘨𝘳𝘢𝘣𝘣𝘦𝘥 𝘵𝘩𝘦 𝘨𝘪𝘢𝘯𝘵 𝘴𝘤𝘪𝘴𝘴𝘰𝘳𝘴 𝘰𝘯 𝘮𝘺 𝘥𝘳𝘦𝘴𝘴𝘦𝘳 𝘢𝘯𝘥 𝘳𝘢𝘯 𝘪𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘮𝘺 𝘩𝘢𝘪𝘳 𝘞𝘩𝘺? 𝘐 𝘸𝘢𝘴 𝘢𝘯𝘨𝘳𝘺 𝘢𝘯𝘥 𝘵𝘪𝘳𝘦𝘥 𝘰𝘧 𝘮𝘺 𝘴𝘵𝘶𝘣𝘣𝘰𝘳𝘯 𝘩𝘢𝘪𝘳 𝘮𝘢𝘬𝘪𝘯𝘨 𝘮𝘦 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦 𝘢 𝘩𝘰𝘮𝘦𝘭𝘦𝘴𝘴 𝘱𝘦𝘳𝘴𝘰𝘯. 𝘐 𝘩𝘢𝘥 𝘴𝘱𝘦𝘯𝘵 𝘤𝘰𝘶𝘯𝘵𝘭𝘦𝘴𝘴 𝘩𝘰𝘶𝘳𝘴 𝘧𝘰𝘳 𝘺𝘦𝘢𝘳𝘴 𝘵𝘳𝘺𝘪𝘯𝘨 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘩𝘢𝘪𝘳 𝘤𝘢𝘳𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘴𝘰𝘧𝘵 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘈𝘧𝘳𝘪𝘤𝘢𝘯 𝘤𝘶𝘳𝘭𝘴. And just like that, you've been pulled out of your world into the world of this young lady who struggled to grow her hair… This is what storytelling does for you - It disarms your readers… Sneakily pulling their attention towards you and whatever you have to offer. And the reason this works so well is because… Not only do stories keep us entertained… They can also be fun to read and allow us to experience things outside our own reality. And as a marketer who wants to sell more… You can take advantage of this by using stories in your emails, sale letters or presells … To entertain, connect, educate and inspire your potential customers while selling to them at the same time. With stories… You get the chance to sell yourself your ideas and your product. So consider using stories for your next email, sales page, landing page, or content. You won't regret it. And for the story above… it's a lead to a sales page currently working on… Do you believe I'll be able to trap the attention of those wonderful ladies (my target audience) and get them to read all the way down with the story?? Let me know in the comment section (especially if you're a lady) P.S. If you're just seeing me for the first time. I'm Daniel a Sales Funnel Copywriter Helping e-commerce store owners and digital marketers drive up their sales with ideas that sell. Click ➕ Follow, Connect with me, and click the notification "🔔" and be the first to see my content. #thrivewithtomide #30dayslinkedintourwithtomide #Copywriting

I have run 100+ ad campaigns and here's what I've learned: 1) The headline is everything 🔥 You have one line of copy to capture someone's attention. Don't f*ck it up 😅 From my experience speaking to the prospects pain points and relating to their situation through compelling storytelling works extremely well. 2) Structure is important See, as much as I love to just freestyle some DR copy... If I'm not following a proven copywriting structure like AIDA or PAS... The response rate is usually... well... How do I say this... 💩 3) One stupid simple call to action a 5-year old could understand. I'm serious 😅 I like to imagine cold prospects as zombies who've just seen daylight for the first time. Because if you don't tell them step-by-step what to do to get the details, most will be too confused to do anything. For example... If I'm promoting a freebie to attract leads, I often write a dead simple call to action like: Click here and discover [INSERT BENEFITS] Or for DR sales emails, I often write: Click here to register now before it's too late! Generally speaking, If you combine benefits with a little bit of urgency your CTA will probably work out just fine... Anyway, enough rambling... I hope you enjoyed this post 👍🏼