World Trade Center Seattle’s Post

#sustainability #nobelprize Burgers, fries, and soda, the American version of German meat and potatoes with a drink, from the icon of American cultural globalization, the golden arch of Ray Kroc’s McDonald’s, gave the comeback kid from Hope, Arkansas, Bill Clinton, a triple bypass. Taste and health cannot be more perfectly uncorrelated, -1, or are they perfectly correlated, 1, because what Clinton and Bill Gates consider taste is reality the lack of it? This lack of taste is giving the planet a nona-bypass along all the nine planetary boundaries, as the Amazon burns to let the cows graze to feed the world’s growing appetite for their flesh along with economic growth and aspiration of the one human family to converge. Gates wrote a book on climate. Invested in how to mitigate cows passing methane. But his addiction to money and cows remains, undermining both his book and investments. The way to save humanity is not to make rounds of both Norway and Sub Saharan Africa, far far above and far far below the equator, the Great White North and the Great Black South, but walking the talk on global sustainability. Does this sound good or do you want me to give you consent to talk about my vision to showboat and make a quick buck?

Everyday there is a new Business story, like below from Boardroom, involving College Sports. This explosion of opportunity for collegiate athletes is something that I feel like could realistically be described as UNPRECEDENTED. From Caleb Williams to Caitlin Clark, from Shedeur Sanders to Livvy Dunne, from Bronny James to Angel Reese, many athletes are capitalizing on this new market in a big way. Amazing people & entrepreneurs like Jordan Rogers are consulting and helping athletes react and thrive in this new world. Agents and lawyers are getting involved to broker and advise 6-7 digit business deals. For Sports Business students and classes - - What is next for NIL? Is it a bubble that could burst? What are the opportunities for athletes outside of the 10-20 "most valuable"? What are some future careers or roles that are needed in this new "industry" or "sector" of college sports? What advice would you give to athletes as they approach this new world of NIL? Fox School of Business at Temple University University of Oregon Lundquist College of Business Portland State University - School of Business Jesuit High School Portland Beaverton School District Jordan Rogers Sports Business Ventures Front Office Sports #sportsbusiness #sportsbusinesseducation #sportsmarketing

In honor of Women's History Month, and International Women's Day tomorrow, I HAD to share this ad. Talk about a brand doing something not only clever, but meaningful. Here's the story >>> Molson Coors Beverage Company is a sponsor of the PWHL (the Professional Women's Hockey League). And the PWHL had a problem: some of their athlete's hair covered the name on the backs of their jerseys. Molson, whose logo was on the jersey, worked with them to come up with a solution. (And no, they did not ask them to all get hair cuts). Instead, they flipped the placement of the logo and the player name, so that the last names would read below the player numbers. The "See My Name" campaign reads: "Molson is covering our name so hers can be seen." Jerseys go live (you guessed it) on March 8, International Women's Day. What a great example of bucking the status quo (standard jersey design) in favor of a more equitable solution - and what a line..."covering our name so hers can be seen." You have to watch the ad >>> https://lnkd.in/ezqxi9Dk #womenshistorymonth #internationalwomensday2024 #womeninsports #brandmarketing #marketingwithpurpose #molsen #pwhl

This is powerful! College and even hign school student-athletes now have the ability to create their own futures and legacies. The key is to develop the right TEAM to help craft and implement the financial game-plan. #nil #businessmindedathlete #financialliteracy #createlegacy #wealth

Read this headline and my mind went so many places 🤯 Here's 5x thoughts/trends it brought to mind 📝: 1. 🌊 | NIL Opening the Floodgates: It's an exciting time as college athletes finally get the chance to capitalize financially on their stardom & fanbases while also partnering with brands equipped to scale their visibility. DICK'S Sporting Goods is a great example of that and so is Angel Reese's partnership with Reebok 2. 👀 | Brands Capitalizing on College Athlete Attention: Last year, I worked on my first NIL partnership at VaynerMedia with VaynerSports & the University of Michigan's football team. The means by which the brand/client captured attention & market relevance through our media and organic social campaigns was a testament to the platform college stars have. Ayden Syal has been leading in the space with his company MOGL for those interested in learning more. 3. 🤝🏾 | Athletes <> Personal Brands: There's a rising trend of athletes starting their own entities (i.e. clothing, podcasts, production studios etc). This ability to expand their relevance beyond the sports that launched them into the public eye is such a strategic way to pursue other passions while diversifying/generating wealth. The fact that DICK'S Sporting Goods is carrying her clothing line (not just using her likeness) displays true partnership. Kirby Porter has done a great job covering this with New Game Labs 4.📍| Physical Retail Locations Still Matter: I remember distinctly talking about this in my Luxury Retail class with Professor Charles Skuba at Georgetown University. The key takeaway was that brands could totally survive the prevalence of e-commerce by enhancing the retail experience and finding new ways to drive traffic. I'm no expert (I'll leave that to Ebere) but we've seen that hold true. @Angel Reese is a national and local star and her apparel being available at the Baton Rouge location will undoubtedly drive sales & foot traffic, especially in the heat of basketball season. 5. 🏆 | Another Win for Women's Basketball: Need I say more?

"In terms of diversity in running industry employment, the studies showed that 11 percent of employees are Black/African American, with only 1 percent holding senior management leadership positions. With regard to diversity, equity, and inclusion initiatives, only 15 percent are led by Black/African American senior executives, while 80 percent of senior executives leading them are white." #running4diversity Running Industry Diversity Coalition

The Hand me down crown. The upkeep of the crown by on hand to the next. Thanks to #Edgarchase and the chase family. Legacy holds immense importance as it is translated and passed down from one generation to the next. It encompasses the values, wisdom, accomplishments, and traditions that we leave behind. I serve a bridge between the past, present, and future. This allows us to connect with our ancestors, learn from their experiences, and understand our roots. By preserving and passing down our legacy, we ensure that the knowledge and lessons learned by previous generations continue to shape and guide us. It provides a sense of identity and belonging. It gives us a framework to understand who we are, where we come from, and the values that define us. It instills pride and heritage, fostering a deeper connection to our roots and a stronger sense of purpose. traditions, rituals, and customs are carried forward, preventing them from fading away. This preservation of cultural heritage allows future generations to learn about and appreciate their own heritage, fostering a sense of cultural diversity and understanding.

As most of you probably know, it was International Women's Day last week, a day where our feeds are inundated with posts celebrating the occasion. Over the past few years, companies have started to see the value in celebrating the day, and typically like to make a fuss. But, there’s one thing they all have in common - they’re performative. That’s why I wanted to share my favourite IWD campaign from Molson Coors Beverage Company, a Canadian beer company that recently announced a multi-year partnership with the Women’s Hockey League. The brilliance of their campaign comes from the fact that they actually solve a problem. I’ve left the video below so you can see for yourself, but I’ll give you a quick overview. 👇🏻 👱🏻♀️ For a game played on IWD, Molson switched around their logo with the player's name, solving a long-standing problem - a female player's ponytail covering her name on her jersey. It may seem silly or trivial, but it’s yet another instance where we see that the game (and the world) isn’t designed for women. Do you think Lionel Messi or LeBron James would have their names covered while they play? 🏒 Molson wanted to fix this. Solving this small issue allowed each player to be seen and recognised out on the ice, and also feel valued by their team and their fans. Rather than superficially celebrating with Social Media posts or gifts, Molson showed their appreciation by actually solving a problem. It’s yet to be confirmed whether or not this will be a permanent solution, or a limited edition change to celebrate International Women’s Day. Let’s hope it stays, otherwise, is this yet another performative campaign? https://lnkd.in/ePRGbvhn