Imagine watching your favourite show and being able to buy the products you see on screen instantly. That's the future Amazon Live and GroupM are building with their new partnership. This innovative approach combines entertainment and shopping in one seamless experience. Find out more 👉 https://bit.ly/4bt6zmD
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TLDR - Analysts predict that Amazon Ads CTV business will be $5b in the next two years. Why? - Netflix has now opened the floodgates in transitioning from subscription-only video to premium subscription + ad-supported video ... and Amazon will fast follow. - Amazon has incredible reach. Prime Video attracts 156 million monthly unique viewers (second only to Netflix), and Freevee (its FAST service) has another 40 million. - Amazon has a dynamic 1-2 punch for top of funnel advertising: 1) rich first-party data for ad targeting, and 2) ad tech - and, in particular, clean room technology - to measure the downstream impact of TV.
Amazon has Hollywood’s worst shows but its best business model
economist.com
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#FTVAGlobal Avoiding streaming-on-streaming audience duplication: Why TV advertising struggles to grow (and what to do about it) Brian Wieser, CFA (Madison and Wall) Chair: Justin Lebbon (Adwanted Events (Formerly Mediatel Events)) TV has a branding problem of how much it helps brands. Do you need a brand? Media mixes of newer advertisers are different. Claiming credit for performance did not exist as it does now. Focus on subscriptions. Consumers will pay. Advertising as a platform. Provide lots of of inventory to a retailer for instance. Change in demand does not mean change in supply. If we just produce more audience… Amazon. How much incremental demand can Amazon bring? Retail media is focus. Some incremental. Overall ad market is very healthy. Money going to platforms. Growth rates at EMEA level. Accuracy at territory level harder. As market as market is growing in Europe. TV marfket is challenging. Partnership. Easier in American context but for a single territory?
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The iHeart Digital executive team is in town next week for the iHeartMedia-Amazon OTT Summit and in case you don’t remember or don’t know what I’m talking about, basically it means that there are some excellent opportunities to gain access to Amazon’s entire customer database for your specific Target Audiences. Details? 1. Amazon is the largest aggregator of real shopping data, that can be used to target to your desired audiences (based upon their purchases) 2. It's 100% brand safe, with a lower ad load 3. Reach: 3 out of 4 Amazon Streaming TV’s don't watch linear TV 4. Lower Entry Cost: You can bypass Amazon’s $50K/month minimum and leverage our buying buyer as a company on your behalf (Still a $125k/ annual spend required) 5. Zero Political Ad share (Wait, no screaming ads?!?!? Yes, please!!!) This is an interesting opportunity but it’s not just what I think but what *you* think. So, what do you think? Happy to discuss...
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Quote of the day: "Connecting viewers to content they love leads to stronger engagement and retention." - #Wurl A movement is happening the size of a 7.9 earthquake, shifting the industry in dynamic proportions. From content creation and discovery through CTV measurement. Yet Amazon continues to go unnoticed in its stealthy approach to sharpen its flywheel further, "carving out ways of making money in an industry drowning in losses," says the Economist. "Although few of its shows break into the top ten individually, Nielsen's figures show that Prime Video's share of streaming in America—about 8.9% of hours watched in July—is about 70% greater than that of Disney+, and more than twice that of Max." This approach of coming for a movie and "pause and buy" matters because content + advertising + commerce + data impact 1) content negotiations and 2) ad negotiations, where 3) the winners in this space will turn into the most valuable businesses in the world shaping entertainment. For a fresh look at how Amazon is setting up land ownership around advertising with experiments starting now while taking the shifting ad budgets spent on smaller platforms, read the Economist's "new streaming landlord" (second best quote of the day). #Fade is an engagement and retention platform helping streamers deliver engagement and retention experiences from commerce to DOOH—long after the TV is off. https://lnkd.in/gvxqZG5W #streaming #streamingvideo #shoppableTV #growth #brands #advertising #agency #attention
Amazon has Hollywood’s worst shows but its best business model
economist.com
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Senior Manager | Global Partner Development @ Amazon | E-commerce and Retail Media Consultant | Driving Retail Sales, AdTech Solutions, and Business Growth | eBay and P&G Alumni
🔥 Have you heard of Fire TV? 🔥 If you're not familiar with this powerful Amazon Ads solution, now is the time to learn more! Fire TV is a cutting-edge platform that allows brands to reach their target audience in a whole new way. By activating Fire TV ads, brands have the opportunity to showcase their products and services to a highly engaged #audience right in their living rooms. But that's not all - Fire TV offers a range of potential benefits for brands, including targeted advertising options, detailed #analytics, and the ability to reach customers across a variety of #devices. Whether you're looking to increase brand awareness, drive sales, or promote a new product launch, Fire TV has the potential to take your advertising efforts to the next level. Curious to learn more about how Fire TV can benefit your brand? Check out the link below for more information on ad specs and how to get started with Fire TV advertising. Don't miss out on this exciting opportunity to reach new heights with your advertising strategy! #FireTV #Advertising #Brands #Opportunity #Engagement #DigitalMarketing #amazonads #amazon #digitalmarketing
Fire TV
advertising.amazon.com
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I want to share the incredible growth story of Amazon Ads, with a special focus on the booming OTT (Over-The-Top) segment. OTT Surge: Over the past year, we've witnessed an unprecedented surge in the OTT space on Amazon Ads. As consumer habits evolve, the demand for streaming services continues to skyrocket. Amazon Ads has seamlessly tapped into this trend, providing advertisers with an unparalleled platform to reach audiences on the big screen Data-Driven Insights: Amazon Ads doesn't just stop at providing a powerful advertising platform; it also equips advertisers with robust data-driven insights. From comprehensive analytics to real-time performance metrics, businesses can optimize their campaigns for maximum impact #Cognition #AmazonAds #automotive #nada
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Big changes are coming to Amazon Fire TV! Starting this month, users will encounter ads before the screensaver kicks in, marking Amazon’s strategic move to monetise its massive user base. With millions of households relying on Fire TV for seamless streaming, these targeted and personalised ads offer brands an attractive opportunity to reach a diverse and engaged audience. This shift mirrors the broader trend in the streaming industry, where ad-supported models are becoming increasingly popular. While this development opens new revenue streams for Amazon and enhances its ad ecosystem, it has sparked mixed reactions among users. Some appreciate the relevance of the ads, while others are concerned about potential disruptions to their viewing experience. As Amazon continues to refine its strategy, balancing ad integration with user satisfaction will be crucial. What are your thoughts on ads on Fire TV? Read our full article here: https://lnkd.in/gKXsb8Fg #toucan #amazon #amazonads #amazonagency #amazonadvertising #marketingagency #london #ecommerce #amazonadsadvancedpartner #amazonnews #amazonupdates #firetv
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For those in the creative domain, Roku and Amazon channels represent untapped sales avenues that can transform your content's profitability. Drawing from my venture into launching a TV network, I've seen first-hand how pivotal such platforms can be. Let's discuss strategies for leveraging these powerful mediums to enhance your brand's presence and revenue. Join the conversation. 🖥️💼 #ContentMonetization #DigitalStrategy #IndustryInsights
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Director @ AdTechZone | Leadership, Sales & Business Development | Revenue Growth | AdTech | SaaS | Programmatic Advertising Expert
Amazon's Prime Video is introducing new shoppable ad units, just in time for their first-ever upfront! Imagine watching your favorite show and being able to purchase a featured product with just a click. Will advertisers buy into Amazon's shoppable TV Pitch? Performance, Reach, closed loop attribution and the Big TV screen: Seamless Shopping Experience: Viewers can now buy products directly from their screens, merging entertainment with instant shopping gratification. Enhanced Viewer Engagement: These ads not only hold the viewer's attention but also provide an interactive experience that traditional ads can't match. Measurable Impact: For marketers, the introduction of shoppable ads means direct insights into ad performance and consumer behavior, enhancing ROI and making every ad dollar count. Amazon | Prime Video & Amazon Studios Alyssa Boyle | AdExchanger #StreamingTV #OTT #CTV #ProgrammaticAdvertising #Adtech #DigitalVideo
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I can't think of a more exciting time in my career than right now. We are seeing significant shifts that will our reshaping industry. These include (but are not limited to) the deprecation of cookies, the shift from ROI to path to purchase, the growth of #GenZ, and the move from linear TV to #streaming. I have covered a few of these topics, but I want to dive into streaming more. I have to admit, I have been slow to #cutthecord and move away from pay TV; this decision has been driven by the local package that includes internet. Friends who have cut the cord love it and find freedom in the streaming world. One data point that I found interesting is the one attached. First, based on these numbers, we will cross over to the point where more people have streaming vs traditional paid services this year. The second is that the total number of subscribers is increasing. This means that more people consume content between these two channels, creating more inventory for brands to promote their products. Major news this year includes Prime Video & Amazon Studios creating an "ad-free" subscription, bringing commercials to the wide range of programming on Prime. I am still up in the air whether I will watch it ad-free. But this underscores our direction and the opportunity presented to brands. As #marketers, we must keep our heads on a swivel, looking around corners and understanding what comes next. As #GenAI makes it easier to produce content, #advertisers of all shapes and sizes can find new customers in places they have never considered. What's more exciting is that the path to measure the success of these ads is getting stronger as well. This allows for in-flight optimizations that can significantly improve the success of your campaigns. How do you think this shift will impact our industry? What else should brands and advertisers be thinking about?
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