WPP’s Post

This life stream today should have some interesting updates on Retail Media, CTV and more!

During the “Simplicity and Flexibility: The Evolution of Programmatic” panel at Paramount Advertising’s TV Now event, Chandra Cirulnick, VP, Global Supply Partnerships at Yahoo shared “There is so much value and potential value in buying TV programmatically, and it’s not about getting a cheaper CPM, that’s not the goal here. It’s about buying specific audiences, wholistic reach and frequency management and discovering things related to business outcomes and then making planning decisions off of that. There is so much value there.” #tvnow #theevolutionoflinear #programmaticmedia #ctv

Always enjoy attending The Trade Desk annual forward market event! Great mix of brands, agencies, and broadcasters on stage talking about the future of streaming and journalism. A Few Takeaways... - Every streaming service now has an AVOD tier (with the exception of apple for now). This means we have meaningfully more premium, longform inventory in 2024 than we ever have. - Most large broadcasters have put in the work around identity and making their most premium inventory biddable leaving no excuses not to move beyond basic reach/frequency targeting and measurement. - Retail Media and Connected TV have the ability to accelerate each other moving budgets towards channels driving business outcomes (not cookie & last touch outcomes). - Quality journalism is primarily funded by our industry and yet too many buyers have shifted to a blanket 'no news targeting' approach with a big ripple effect. We have a shrinking window to change this. #retailmedia #connectedtv #programmatic

Check out the latest #EffectvInFocus episode for insights on attention and its role in #advertising effectiveness to learn what experts from Comcast Advertising and Amplified Intelligence recommend for harnessing TV's ability to captivate viewers. #ComcastEmp

AdSmart - The clue is in the name. ✨ Select your ideal audience and your ideal location. ✨ Spend only £3k to receive 60,000 views (that's 5p per engagement) ✨ Revolutionise your business with TV advertising https://lnkd.in/emTU5imP #storytelling

What is a digital ‘impression’?  How are digital audiences measured? How does it compare to TV measurement? Explore the fundamental questions of digital measurement with @Nielsen - read the article here https://bit.ly/4aIv3s0

The TV of Tomorrow Show TVOT SF 2024: Outlook for Local TV Groups: What Business(es) Are We In? Wednesday, March 27th, 2024 10:00am Panelists include: Ann Pero Hailer, President of Broadcast, Locality | Pat L., Co-CEO and President, Gray Television | Princell Hair, President, Allen Media Broadcasting | Rick Ducey, Managing Director, BIA Advisory Services (*Moderator*) | Robert Weisbord, CRO/President of Broadcast, Sinclair Inc. | Stacey Lynn Schulman, EVP of Platform Marketing and Intelligence, Nexstar Media Group, Inc. Event Schedule: https://itvt.com/events #Local #TV #broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments, distribution strategies, programmatic trading and cross-platform advertising. Their levers to pivot their companies include broadcast platforms (ATSC1 and ATSC3), and high-growth digital platforms including CTV, Mobile and PC/Desktop. Compelling content will draw and engage audiences across platforms. Data-driven targeting, automated workflow, and programming trading are must-haves in the emerging local media space. TV group executives share their insights and strategies for the business and revenue models that will comprise the Local TV of Tomorrow. Register here: https://lnkd.in/gV-S9v_p

Among the significant findings in the just released Comcast Advertiisng 2023 Report, the report notes that 94% of advertisers anticipate maintaining or increasing spend on premium streaming in the next 12 months. The report also found that advertisers prefer premium video environments, as viewers are 58% more likely to remember ads from premium video when compared to user-generated video. Traditional linear and live TV remains a core strategy in media plans with 80% of advertisers planning on increasing or maintaining their spend in traditional TV in the coming year. Households spend nearly 6 hours per day watching traditional TV, with 90% of that going to live viewing. #localadvertising #effectvinsights

Can you accurately measure the impact your TV ads have on sales? I recorded this short video to showcase how a leading CPG brand resolved that problem by connecting viewership data from linear TV, Roku Inc., Hulu with 3P sales data licensed from Catalina. Hope you enjoy it! #tv #tvadvertising #paidadvertising #measurement #cookieless #identityresolution

Despite changes in viewership habits, consumers still have a big appetite for live TV events for many reasons: it’s current, it’s engaging, and it’s communal. This means ample opportunities for advertisers to grab the attention of large, engaged audiences. FreeWheel's latest report breaks down what you need to know about advertising in live events. https://lnkd.in/ehGGN2am