The best strategist is always the company CEO. I pride myself on strategy but the truth is - I mostly vocalise in either a clearer it more entertaining way - what I hear other people say. In that way, - I am a hypocrite - albeit a fairly elegant and non malevolent one. 😃
What I admire about intelligent men, women or children is "their habit is to be disarming - to state their fulcrum case with simplicity and humility - admitting the thorough impossibility of their achieving their goal without their audience's assistance.
"Michael McEwan, CEO, M&C Saatchi said, "We all rely on the kindness of strangers to become donors and save lives. Most people agree with the premise, but need help to act. There are motivations to be found, myths to bust and barriers to overcome to shift that positive change in behaviour. Attracting 100,000+ new biological donors each and every year is a well-defined mission and one that requires each of our specialist capabilities and the team at Lifeblood to rally behind. We have co-created a diverse team of talented and passionate people to achieve this mission.”
pat: blood is spirit, without it, we lose the ability to heat and cool our bodies (homeostasis) and the end comes rather quickly after that. it is what feeds the brain and every one of our 11 other organs the intelligence they need to carry out their function.
Creative Director │ Set Creative
3w👏👏👏