Wripple’s Post

Wow. It just makes me blush to be given a spotlight. What doesn’t make me blush is to talk about the amazingly brilliant team at Trajectory - a team that I feel supremely lucky to be surrounded by. Unabashed plug: Whether you need strategic insights, market research, data science or deeply meaningful analytics, this incredible team can help move your brand forward. #strategicplanning #agencylife #dataandanalytics #research #callme #insights #simplicity

Stand out from the crowd and make your mark in a crowded market with the clarity and vision of thought leadership. 🌈 Let your unique perspective shine through, captivating audiences and leaving a lasting impression wherever you go. 🎖️

It’s impossible to thrive in life or run a business without purpose or intentionality.  Here is what I’ve identified as my mission & purpose in opening Elevate Communications: Mission: Leverage my strategic talent and experience to help clients achieve their storytelling goals through earned media and thought leader engagements.  Purpose: ✔️ Ambassador- To be a true extension of your team, advocate for you and your brand, and never stop or give up  on it. ✔️ Thought Partner - To ride the waves with you, work through challenges and opportunities, and determine different options and strategies.  ✔️ Business Impact - Through our work, help move/drive your business, depending on what your goals may be. Your wins are our wins and we remain  deeply invested throughout the relationship to ensure those needs are met.

When did you last share your company or team vision? If it was more than a month ago, listen up: Perhaps you need to focus on communicating your vision. I’ve often seen company strategy locked away behind those who need to know. With short presentations quarter to give an update. But putting yourself on the other side of those updates, it’s pretty clear to see why people aren’t getting it. Sharing your vision, including others in the conversations, is powerful on so many levels. It helps you understand if it’s clear and well thought out. If you end up with loads of questions, perhaps it needs to be clearer. It helps you win fans who can then get excited to do it. People care about what they’re doing at work. So if it looks like the next couple of years might be exciting, and have a clear plan, then they might stick around for it! It gives a greater meaning to everyone’s role in the team. In times of uncertainly, it’s so important to give security through a direction of travel, and how each person has particular roles to play in that. On the flip side, if the direction you’re going in isn’t aligned to an individual for any reason, at least it’s clear and they have plenty of time to make a plan that works for them and for you. So how could you go about sharing that vision more often? I’m curious to hear your ideas.

Today I’m thinking about the differences between having a strategy…. And having a plan…. And how so often i see young marketers putting together plans without understanding strategy, and how important it is to cement a plan against a larger strategy with clear business objectives and goals. How do you help members of your team understand the difference?

💯 the strategy comes first! It’s the clear roadmap to achieving your goals over a set period of time with specific KPIs to hit along the way. The creative is the vehicle you choose to get there 🛣️🏎️ I regularly create 12 month Marketing Strategies for clients, broken down by Quarter and then into specific monthly actions that the client can work through to help them achieve their goals in a step-by-step guide. Then we review them every month and every quarter to check we’re on track, and adjust if needed. Strategies shouldn’t be complicated, boring or a 90 page document you dread to read 😴 I make it fun and easy then you’re more likely to do it and hit your goals 🤩🙌 Rachelle #marketingstrategy #marketingmentor

Mastering the canvas of life through 'The Art of Strategic Decision-Making.' Every choice is a stroke, every move a masterpiece. Elevate your game, craft your path, and paint a future that reflects your brilliance. https://lnkd.in/dcBFu7RE

Transforming visions into victories, one campaign at a time. With years of strategic insight and unwavering dedication, we're your trusted partner in winning campaigns 🗳️

If you’re like us, it’s important to know about the brand values of the companies you work with. So let’s talk about ours!  👉🏼 Growing with Each Other 👉🏼 Responsive Communication 👉🏼 Owning it 👉🏼 Winning & Losing Together 👉🏼 Taking the Extra Step 👉🏼 Having Humility & Respect for Each Other and Clients Have a question about our values or how they affect how we do business? Let us know in the comments!

Do you borrow expertise? When you’re not an expert in a particular subject you’re blogging about, it’s best to interview someone who is. The best content is a team sport. One person sets it: the interviewer 🏐 And the other spikes it: the expert 🤾 When you combine their perspective with your audience, good things happen for everyone. ��� What’s one piece of content you collaborated with someone that you couldn’t have made without them? Share it in the comments below! ____ 💡 Follow me for ideas to cultivate your thought leadership and personal brand!