𝗥𝗶𝘆𝗮𝗱𝗵 𝗦𝗲𝗮𝘀𝗼𝗻 𝗦𝗼𝗮𝗿𝘀 𝘄𝗶𝘁𝗵 𝗕𝗟𝗩𝗗 𝗥𝘂𝗻𝘄𝗮𝘆: 𝗔 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝘀𝘁𝗲𝗿𝘀𝘁𝗿𝗼𝗸𝗲 𝗶𝗻 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
Hold onto your boarding passes, world! Riyadh Season isn't just taking off, it's skyrocketing to new heights with BLVD Runway, a game-changing experiential venture that redefines entertainment. Forget fleeting amusement park trends; this meticulously crafted brand-building masterpiece, orchestrated by visionaries at Riyadh Season and Saudia, is a strategic masterstroke.
💎Immersion Redefined: Five grounded aircraft transform into immersive hubs, each a sensory feast for diverse desires. As GEA CEO Faisal Bafarat emphasizes, "BLVD Runway exceeds expectations, creating memories that soar long after you touch down."
💎Targeted Engagement: Foodies yearning for Al Baik's melt-in-your-mouth Luqaimat or adrenaline junkies craving pulse-racing sandboarding across the Empty Quarter, BLVD Runway has meticulously segmented its offerings, ensuring every visitor finds their perfect adventure.Saudia Group CMO Khaled Tash (CMO) highlights: "BLVD Runway builds loyal communities of passionate travelers, keeping them engaged and coming back for more."
💎Operational Efficiency, Collaborative Brilliance: Repurposing grounded aircraft and partnering with Saudia exemplifies operational efficiency. This win-win collaboration, championed by Saudia Group Director General Ibrahim Al Omar (Director General), "unlocks new value and delivers exceptional experiences on a grand scale."
💎Building Anticipation, Driving Conversation: This strategic drip-feed campaign generates organic conversation, making BLVD Runway the hottest topic across the region, proving Riyadh Season's dedication to "keeping audiences intrigued and excited."
💎Future-Proofing Brand Relevance: By pushing boundaries and embracing the unconventional, Riyadh Season future-proofs its brand, ensuring long-term relevance and excitement, just as visionary leader HRH the Crown Prince Mohammed bin Salman (Crown Prince) has always envisioned. "BLVD Runway redefines entertainment and ensures Riyadh Season remains a pioneer in the world of unforgettable experiences."
More than an amusement zone, BLVD Runway is a masterclass in strategic experiential marketing. It's about immersion, differentiation, engagement, and buzz, all wrapped up in a groundbreaking, collaboration-fueled package. Buckle up, world, because Riyadh Season is about to take the entertainment world to new heights!
#RiyadhSeason #BLVDRunway #ExperiencesTakeFlight #StrategicFun
Ibrahim AlOmar Khaled Tash Ibrahim Koshy SAUDI AIRLINES Rania S. Al-Turki General Entertainment Authority - GEA Turki Alalshikh
Includes Five #Saudia Aircraft
Riyadh Season | موسم الرياض Announces the New BLVD Runway, Featuring World-Class Entertainment Experiences
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#BigTime
#RiyadhCalendar
تضم 5 طائرات تابعة لـ #الخطوط_السعودية
#موسم_الرياض يعلن بدء إنشاء منطقة "بوليفارد Runway" الجديدة بتجارب فريدة وعالمية
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#تقويم_الرياض
#برنامج_جودة_الحياة
Program Director | Sector Accounts Lead | Capital Projects Strategic Advisor
4dThis is important work. Hats off to WSP in the UAE.