Zappos Family of Companies’ Post

Ever wondered why certain types of candy dominate the trick-or-treat bags year after year? 🤔🍭 With Halloween rolling around, it's interesting to think about the staying power of the candy bar brands in my kids' Trick-or-Treat bags every year (and why I end up taking all their 100 Grand bars every time 🤣)   The answer is simple: Relevance and Consistency.   Relevance: Successful Halloween candy brands tap into the spirit of the holiday. Whether it's a lean into seasonal themes with packaging, seasonal flavors, or fun holiday advertising, the A-List brands play along.   Consistency: Just like in business, it's all about reliability. The most popular brands have been delivering a consistent, great taste for generations. No surprises – the same taste every single time.   This underscores a valuable lesson for businesses: Stay aligned with your audience and deliver consistent quality.   Understand Your Audience: Just like candy companies know their Halloween audience, businesses have to know their customers' preferences and interests. Keep your products, services, and content relevant.   Consistency is Key: Candy business is no different from any other business, consistency builds trust. Your customers rely on your quality, and that's what keeps them coming back.   So, as you enjoy your candy of choice this fall, remember, I'm a nerd and thinking about branding and consistency in my kid's Trick-or-Treating haul 🤣   What's your favorite Halloween candy? Let me know in the comments! If any one says Mounds or those weird black and orange wrapped peanut butter things, we can still be friends but I will probably shake my head at you...or at least think it.   Salelytics #Halloween #TrickorTreat

As a child growing up in Australia in the 90s, Halloween was not ‘a thing’ [except in the movies], so last night was my first ‘trick or treating’ experience. If you feel like the popularity of Halloween in Australia has been growing in recent years, you’d be right. Let’s look at the data*: 👻 An estimated 5.3 million Australians celebrated yesterday [and that’s not including the countless parties held over the weekend, turning a single date into more of a festival] 🍭 Halloween-themed merchandise sales up 22% from 2022 - a consistent trend in the last 5 years 💀 Overall spending has increased 14% since last year, with forecasts predicting $490 million dollars was spent on the occasion 🎃 Supermarkets sold 1 million kilos of pumpkins, plus trick-or-treating decorations and lollies 💰It’s estimated $7 more per person was spent on last year This growth is even more incredible when you consider the current cost of living crisis in Australia. Yes, it’s traditionally an ‘American’ holiday, but as far as occasions go, it seems fairly harmless, and experiencing it first-hand, the kids absolutely love it [which might be a reflection on the free lollies rather than the cultural significance of the occasion]. As a marketer, I think it’s an incredible example of the power of advertising, and even more so the influence of social media and user-generated content [whose feed wasn’t full of Halloween costumes and celebrations over the weekend and yesterday] on our culture. If you are a business or brand that can leverage the holiday, it is definitely one to mark on the event calendar for next year, as I predict it will only continue to grow in popularity. Personally, I think it's the start of a family tradition, so thank you, Marija Dramicanin, PhD for including me in the fun. #halloween #socialmediamarketing #marketingtrends * Mamma Mia The Quicky Podcast

🍁 For Vastala fall isn't just pumpkin spice and cozy sweaters, it's also prime time for businesses to create meaningful connections with their customers. 🍂 Consider adding some autumn flair to your offerings with discounts or bundled deals. With year-end around the corner, customers are on the hunt for great deals. 🎁 Customize your content to embrace the spirit of the season with stories, tips, and visuals that capture the warmth and transformation of autumn. 📸 Ready for more ways to deepen your customer connections? Discover the secrets in our blog section, just one click away: https://lnkd.in/gGu5eWzU #FallMarketing #CustomerConnection #BusinessGrowth #Halloween2023

The spookiest thing about Halloween is how Spirit Halloween has managed to create the most seasonal of all businesses A business centered around one holiday would never work, right? yet it does, this is how: 🎃 SH brings in about $650M in 60 days 🎃 It will set up around 1450 locations every season 🎃 Nearly 1 out of every 5 costumes in the US is a SH costume. Sounds like success to me. Their secret? an amazing brand and an amazing strategy: - Only short-term retail leases - Only do pop-ups in dense neighborhoods - Only do pop-ups in high-trafficked locations. B2B marketing lessons: 🔑 Any business can work, as long as you have the right strategy to go alongside it, even an extremely seasonal one. 🔑 Deeply understanding your business's needs gives you a competitive advantage. 🔑 Fully committing to your niche, gives you a moat others wouldn't dare cross. Also, what are you going as for Halloween? I'm panicking 😅 #b2bmarketing #demandgen #halloween

I've seen ALOT of scary shit on my feed this morning. So I thought I would jump on the bandwagon 👀. Meet Larry Logsmith. I can't wait for Halloween to be over 😂. No seriously, this morning I went to move a pumpkin and it leaked all of its juices over me. Anyways, separating the wheat from the chaff ... I found solace in a recent study undertaken by YouGov (see comments). Of 3591 adults surveyed, 54% preferred bonfire night - hallelujah. I'm not saying Halloween is going anywhere in a hurry, but it gave me some peace of mind knowing that regardless of my 'bah humbug' attitude, I'm not alone. Taking it beyond just my feelings, there is also something for us all to stew on. While many view Halloween as merely a commercial fad, it's a reminder for us all that it really is so crucial for us to dive deeper into consumer sentiment. Understanding attitudes towards seasonal events can significantly shape our strategies. Remember, what seems like an obvious opportunity might not always align with your audience's interests. Don't simply mimic competitors—focus on discovering what resonates with YOUR customer base. 🕵️♂️ #consumerinsights #strategicmarketing #seasonalevents #marketing

Question: What do cockroaches, candy, dog poop, and pizza all have in common? Answer: They're all part of my favorite Valentine's Day marketing campaigns! -------------------------------------------------- ✨ 💘 Valentine's Day isn't just about romance anymore. In today's dynamic marketing landscape, brands are embracing the diverse spectrum of emotions surrounding this holiday. Here are a few of my favorite standout campaigns this season: 🐜 - Naming a cockroach after your ex at the Brookfield Zoo 🍬 - Buying a box of misprinted, blurry message Sweethearts for your situationship (Spangler Candy) 💩 - Sponsoring a poop bag with you ex's name written on it at Paws New England 🍕 - Delivering a spicy and sweet breakup pizza from Pizza Hut Scroll to read more and tell me which one is your favorite! 👉 #MarketingTrends #CreativeCampaigns #valentinesday

Time for Trivia! 💡🧠 This month’s theme is Valentine’s Consumerism! #valentineshopping Friendly reminder that the "Day of Love" is only a week away. Just enough time to get any last-minute gift-buying done! 😉💝 Let's dive into the statistics of love-struck spending - the economics of expressing affection might surprise you! How many can you guess correctly? Comment your answers! #deliveringpromises 📦 #ecommerce #indybusiness #consumerbehavior

Did you know that Halloween lovers everywhere start gearing up to celebrate the "spooky season" as early as July 5th? 🎃 In 2022, American consumers spent $10.6B getting into the holiday spirit. Halloween is a HUGE opportunity for marketers, and NOW is the perfect time to begin planning #marketing campaigns that'll make people shiver with delight. 👻 Take a peek at what brands like Burger King, Rubicon, and Universal Orlando Resort have done to leverage the spirit of the spooky season: https://bit.ly/3rl0rv0 #sweepstakes #ShopperMarketing

🎃 Attention Walmart Sellers and Ad Agencies 🎃 Inside this carousel, you'll find insights to supercharge your Halloween sales! We're talking about the magic of 'Keyword Optimization'. It's the secret sauce that can make your products stand out. Did you happen to know? Shoppers started their Halloween searches two weeks in advance! You can swipe through to find expert tips and strategies. #WalmartHalloweenTips #EcommerceInsights"

🎃 Boo! Don't be scared, it's just the sound of killer business opportunities knocking! As marketers, we understand the magic of Halloween - and it's not just about the costumes and the trick-or-treating. 🧡 Did you know that the National Retail Federation reported Halloween-related spending reached a staggering $10 billion in the US alone, with candy sales constituting a significant chunk? 🍬 But let's unwrap those numbers a bit further - the real spirit of Halloween is creativity, imagination, and a bit of the unexpected. 👻 That's the same spirit we harness in marketing, to create campaigns that delight, surprise, and leave a lasting impression. So, this spooky season, let's celebrate the business of Halloween by embracing the Halloween spirit in our businesses. Remember, a business that can find the fun and engage its audience, is a business that's truly beguiling! 🕸️🌙 #HalloweenMarketing #BusinessOfBoo