Zoom’s Post

Hello to my #healthcare network! If you're challenged with your healthcare workers feeling burnout and disconnected, do take a 90-second break and watch this fabulous video. And you can read our detailed report here - https://bit.ly/4eCAGuv

Ever watched a project evolve exactly as you envisioned it? In our line of work, it's rare to see a project stay true to the original strategy. Usually, once more stakeholders get involved, the vision gets tweaked, but not this time. We teamed up with Workvivo - by Zoom on "Where Care Meets Connection," and it was pure magic from start to finish. Our goal was to tackle the huge issue of healthcare worker disengagement with an emotional piece focusing on narrative and feeling, not just products and features, and wow, did it resonate! From the very beginning, I was deeply involved in crafting the strategy, script, and tagline, and seeing the tagline "Where Care Meets Connection" become an official mantra used by all Workvivo employees. Safe to say those reactions took me to the moon! The final montage scene I worked on—"Choose Connection, Choose Community, Choose Collaboration, Choose....."—not only featured in the final video but also became the cornerstone of 30+ short videos, each highlighting different personas with their own "Choose...X" message. Talk about impact! Another particularly satisfying aspect was seeing the initial video inspirations, especially for those dynamic UI transition scenes from one screen and persona to another to show connectedness, used in the final cut—and it came out even better than I imagined! For budding strategists out there, here’s a little insight: Be thoughtful, always on-brief, understand the customer / product / industry deeply, and stick to your creative vision and GO HARD on those initial ideas! And put in the extra work beyond a standard creative proposal (i had like 5+ moodboards and a detailed visual script / storyboard), because when it clicks - IT CLICKS. This project was one of those rare moments where everything just clicked. A huge shoutout to Helen Mulcahy and Anthony Cotter from Workvivo for their creative prowess and collaboration, and for having that keen eye to approve and support our creative vision. And a big thank you to my Vidico team for their amazing work. From the stunning Glass Morphism UI Containers, Floating UI perspectives, motion graphics and tracked transitions (Shoutout Weichen W.), to the beautiful colour grading, seamless transition scenes, typography and music (Shoutout Ara Kocharyan), and fab end-to-end project management and producing by Zidd Aziz - their skills brought this vision to life! Here's to more work that makes a real difference.

Almost 70% of #healthcare workers admit they feel invisible or disconnected at work. It's time to support the heroes who support us every day. Where Care Meets Connection 🩵 Healthcare worker disengagement is at crisis levels. But don’t take it from us… take it from the 1,000 professionals we talked to about employee experience. • 67% don’t feel appreciated at work • 43% feel their voice isn’t heard in their organization • Disengaged healthcare workers are 4x more likely to quit • 72% cite lack of recognition as the #1 cause of disengagement Nurses, doctors, paramedics, administrative staff, therapists, and other dedicated healthcare workers are the most important point of contact for patients who need empathy and care. It’s time we returned the favor 🩵 Our new report uncovers the underlying dynamics of workplace communication and engagement in the healthcare industry – particularly for frontline employees. Read the full report: https://bit.ly/4eCAGuv #ForgottenFrontline #EmployeeExperience #InternalComms

Workvivo - by Zoom report uncovers the underlying dynamics of workplace communication and engagement in the healthcare industry – particularly for frontline employees. Read the full report: https://bit.ly/4eCAGuv Almost 70% of #healthcare workers admit they feel invisible or disconnected at work. It's time to support the heroes who support us every day. Where Care Meets Connection 🩵 Healthcare worker disengagement is at crisis levels. But don’t take it from us… take it from the 1,000 professionals we talked to about employee experience. • 67% don’t feel appreciated at work • 43% feel their voice isn’t heard in their organization • Disengaged healthcare workers are 4x more likely to quit • 72% cite lack of recognition as the #1 cause of disengagement Nurses, doctors, paramedics, administrative staff, therapists, and other dedicated healthcare workers are the most important point of contact for patients who need empathy and care. It’s time we returned the favor 🩵 #ForgottenFrontline #EmployeeExperience #InternalComms Zoom #Channel #partnerships #enduserexperience #engagment #digitaltransformation

While this is focused on the Healthcare vertical, there are lot of frontline (or deskless) workers in Public Sector as well. Thinking about: ✅ Higher ED /K12: cafeteria workers, bus drivers, maintenance staff ✅ Local Government: field workers, community healthcare providers, etc ✅ State Government: I think of all of the great rest areas I have stopped at, DMV workers, law enforcement, state parker workers, etc ✅ Federal Government: postal workers, TSA officers, border agents, VA healthcare workers, FEMA representatives, national park staff, etc How might helping these workers feel more engaged with the organization improve their retention and contentment?

We asked 1,000 #Healthcare professionals about their #EmployeeExperience and what keeps them motivated* in 2024. *Newsflash: it’s not money 💔 Here’s what they said: • 67% don’t feel appreciated at work • 43% feel their voice isn’t heard in their organization • Disengaged healthcare workers are 4x more likely to quit • 72% cite lack of recognition as the #1 cause of disengagement This report, revealing the results of a new survey of healthcare leaders and frontline healthcare workers, uncovers the underlying dynamics of workplace communication and engagement in the field. Read the full report: https://lnkd.in/ehCqvcMC

Your #Healthcare workers feel forgotten about 💔 Healthcare worker disengagement is at crisis levels. But don’t take it from us… take it from the 1,000 professionals we talked to about employee experience. • 67% don’t feel appreciated at work • 43% feel their voice isn’t heard in their organization • Disengaged healthcare workers are 4x more likely to quit • 72% cite lack of recognition as the #1 cause of disengagement Nurses, doctors, paramedics, administrative staff, therapists, and other dedicated healthcare workers are the most important point of contact for patients who need empathy and care. It’s time we returned the favor. Our new report uncovers the underlying dynamics of workplace communication and engagement in the healthcare industry – particularly for frontline employees. Read the full report in the comments 🩵 #ForgottenFrontline #EmployeeExperience #IC #InternalComms

Your #Healthcare workers feel forgotten about 💔 Healthcare worker disengagement is at crisis levels. But don’t take it from us… take it from the 1,000 professionals we talked to about employee experience. • 67% don’t feel appreciated at work • 43% said their voice isn’t heard in their organization • Disengaged healthcare workers are 4x more likely to quit • 72% cite lack of recognition as the #1 cause of disengagement Nurses, doctors, paramedics, administrative staff, therapists, and other dedicated healthcare workers are the most important point of contact for patients who need empathy and care. It’s time we returned the favor 💙 Read more in our new report, which uncovers the underlying dynamics of workplace communication and engagement in the healthcare industry – particularly for frontline employees. Read the full report: https://lnkd.in/ehCqvcMC #ForgottenFrontline #IC #InternalComms

What are the two most critical factors keeping Allied healthcare workers at their jobs? 1. Empowerment. 2. Flexible schedules. According to a report by BMC Health Allied health workers ranked empowerment from thorough onboarding and flexible work as the most important and effective for their well-being and likelihood to stay. Innovative employers have listened. Mercy Health, for example, introduced "Mercy Works on Demand," a program that allowed full-time, part-time, and other experienced nurses to choose their work schedules. With their new platform, Mercy hired approximately 1,100 "gig nurses," and increased their fill rates by 2%. Meanwhile, Ford Health brought back 25% of healthcare workers who left by allowing them to choose to work in different settings, like outpatient or inpatient, or only on weekends. Flexible work at these two institutions led to better outcomes for employees, upping the feeling for the first factor—meaningful work. What’s your experience with flexible work programs?

As we move towards 2024, the healthcare workforce is expected to undergo significant changes. However, the current workforce is already struggling with clinician burnout and a decline in patient care. Healthcare organizations are taking notice and implementing new strategies to combat these issues. The top priority for many employers is workforce stabilization. High turnover rates make it difficult to maintain a consistent and reliable workforce. To address this issue, employers must have an effective strategy in place. Another major challenge is staffing shortages, which contribute to job dissatisfaction and burnout. To mitigate these challenges, many facilities are partnering with schools and utilizing temporary staff, travelers, and per diem clinicians. Mental health and wellness are also critical concerns. According to a survey by the American Nurses Foundation, 56% of nurses reported experiencing burnout, leading to mental stress and a decline in their physiological well-being. Many employers are implementing protocols such as Code Lavender to address acute or prolonged stress concerns and enhance the quality of life for clinicians. In conclusion, healthcare organizations are taking proactive steps to address the challenges facing the workforce. By prioritizing workforce stabilization, addressing staffing shortages, and implementing mental health and wellness programs, employers can create a more positive and sustainable work environment for clinicians. #clinicians #rn #cna #rt #joboutlook #jobseekers #impacthealthcarestaffing #mentalhealth #stress #jobstress #healthcare