What do I do if I need help with our mobile email strategy or Responsive Email Design?
Part "3" of Three Part Series on Responsive Email Design (RED)
More and more the targeted reader of your email has no tolerance for anything but something special. Should you make your emails mobile-friendly with a few tweaks or should you go all out and convert them with Responsive email design techniques. Assess the situation, work with experts to understand if Responsive Email Design is what you need right out of the gate.
In many cases you can experience significant improvements in your email metrics by testing and tweaking you emails to be mobile friendly by taking small steps. If you have the resources, budget and a good business case then Responsive Email Design is one of the best methods to use to accomplish better email readability and engagement across the board. This applies whether you are on the Fortune 500 list or you are a one-person shop.
In order to employ RED for your emails and templates you need significant email and mobile expertise along with a refined design sense that very few digital marketing teams possess today.
At ListEngage our dreams are made of beautiful emails that render well on all devices, our clients lean on us and have come to us, to help them make this transition so we have assembled a team of technically strong, experienced, insightful designers and developers to help you quickly reach your goal of email messages that render well on all devices.
We exist to complement your skills and capabilities, and to train you to become even more able to do the job yourselves in the future. We are committed to helping our customers and in order to help you understand what can be (and needs to be done) we offer a free phone consultation to review your current email campaigns and assets and make suggestions on how they could be improved. You will leave that consultation with a full grasp of what has to be done, and a relationship with an organization (ListEngage) with the skills, experience and knowledge to be able to help you implement those suggestions.
Go Back to Part "1" of Three Part Series
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About Altaf
I am the Founder and CEO of ListEngage, an award winning agency with a laser-sharp focus on email marketing. We are the proud recipients of ExactTarget’s 2013 Global Services Partner of the year award - the highest award presented to partners. I am privileged to lead a superb team of digital marketing experts, and programmers at ListEngage. We help clients’ transition from inefficient, ineffective broadcast marketing campaigns to targeted 1:1 email communications.