CAA Digitizes Clients

• Creative Artists Agency (CAA) aims to protect celebrities' AI likenesses
• They have rolled out “theCAAvault," a virtual media storage system for A-list talent to store digital assets (names, images, digital scans, voice recordings).
• They partnered with AI tech company Veritone for digital asset management
• TheCAAvault allows celebrities to securely store, share, and monetize their digital doubles.
• The vault ensures rightful compensation for using digital likenesses, enhancing rather than reducing opportunities.
• The initiative is a response to debates on AI cloning's impact on job opportunities and unauthorized use of deceased celebrities' likenesses.
• CAA follows a consent-based approach and charges clients for vault participation, with plans to expand access in the future.

“Frankly, our view has been that the law is going to take time to catch up, and so by the talent creating and owning their digital likeness with [theCAAvault]… there is now a legitimate way for companies to work with one of our clients  CAA Head of Strategic Development, Alexandra Shannon

While Hollywood Goes AI?

This is occurring while Alphabet (Google) and Meta are negotiating with Hollywood studios to license content for AI video generation software.

• Studios are both cautious about relinquishing control over their content to tech companies but AI is already used in Hollywood, such as Tyler Perry and Robert Zemeckis employing new tools.
• Warner Bros. Discovery is open to licensing some programs but not its entire library.
• Hollywood content is the next frontier of LLM training data licensing