How to Write Copy that Could Kill a Saber-toothed Tiger
10,000 years ago, we may not have had CMO's and Marketing Directors, but we did have Tribal Chieftains and Hunters. Like today’s organizational leaders, these warriors were always on the lookout for bagging the Next Big Thing for the betterment of their tribes (and their personal brand). And what’s bigger than a saber-toothed tiger? Well, maybe a woolly mammoth. But saber-toothed tigers made for more fabulous fashion accessories. Here are some tips on how to write copy for your brand that will open emails, close deals, and bring enough food to your tribe to last the winter.
Think like a saber-toothed.
The first step in writing copy that sells is to know your audience. What are their needs? What are their wants? What lures them out of their den and directly into your Flinstone’s-looking snare trap? Once you understand your audience, you can begin to craft messages that appeal to them on a personal level and have a greater chance of turning them into a pair of fur boots / loyal customer.
Bait your snare trap with something juicy.
Like a plump piece of meat dangling from that totally innocent-looking vine hanging over that totally unrelated sand-covered hemp net, your headline is the first thing your audience will see, so make it count. Write headlines that are clear, concise, and get straight to the point. Use strong action verbs and avoid vague phrases like "you won't believe what happens next." If your headline doesn't grab attention, your audience will move on without reading the rest of your message. And some other tribe’s Chieftain will get to rock that cool saber-toothed necklace. Like Sandra. Gods, she’s so smug.
Tap into the tiger’s primal instincts.
Love, fear, danger, exclusive, breakthrough, guarantee, unga-bunga. Power words are words that evoke emotion and help create a mental picture in the reader's mind. They're often used in headlines and throughout the body of an email to add impact. Like a war cry or big blow on the sacred hunting horn, power words can make your message more persuasive and increase the likelihood of conversion.
Convince your tiger to tug on that vine.
They say a good snare trap can save bad bait. But a faulty snare cannot save good bait. The same can be said for the headline and body copy of your email, and the call-to-action (CTA). A CTA is a statement or question that urges the reader to take some kind of action, such as "Learn More" or "Get Offer." Be clear and specific in your CTA's so readers know exactly what you want them to do next. And make it easy for them to take action by including links or buttons that lead directly to where they need to go. Like, say, a boiling cauldron. A good CTA can save a bad headline and email body copy. But a broken or confusing CTA is the kiss of death to any email marketing campaign.
We hope these tips will help you write copy that opens emails, close deals, and bag you a badass saber-toothed tiger. Whether your goal is to improve your brand's image, increase sales, or all of the above, these are the tricks of the trade that copywriters have been using for centuries, and tiger hunters have been using for millennia.
By the way, need copywriters? Hire us!
https://wbcreativeconsulting.com/